Carmichael Lynch的动态

?? ?? I can't help but wonder about the decision not to leverage Wonka's iconic prop to connect content with commerce. The potential to bring chocolates to the masses and create a memorable IRL marketing moment seemed ripe for the taking. It's a campaign experience that would have not only delighted viewers beyond the film but also generated substantial revenue for both the studio and the candy company that owns the Wonka brand. ?? Given the film's delectable focus, one would expect the studio to capitalize fully on the primary prop's power to bring these chocolates to the general public, channeling the captivating experience from the chocolatier's origin. ?? By capitalizing on the allure of Wonka's chocolates, there could have been a compelling marketing campaign created that stretched beyond the film's borders. The opportunity for cross-promotion and revenue generation seemed “tee’d up” here. “How cool would it have been to have a little suitcase, like the one Wonka carries in the movie, which contains a confectionary kit to make (or at least decorate) your own chocolates? You've got people heading into theaters watching a movie that will make them want delicious chocolatey treats, and you're just going to let them get it somewhere else?” #content #commerce #entertainment #community #marketing https://lnkd.in/g4i_xe9u

Here is the motion graphics of Raven Foods branding I did in 2023?? The problem > Solution > Approach ?? The brand needs to communicate a logo launch while helping potential customers to be aware of the organic nature of the brand's products. To solve this problem, potential customers need to see some organic and fresh?ingredients used in preparing their snacks and how quickly they are prepared in a snap of a finger. We decided to take an inclusive approach to test if potential customers can get the message by just viewing. We tested it with a selected audience and the result was astounding. What do you think about the branding? Let me know in the comments section below ?? #branding #brandidentity #branddesign #logodesign #productpackaging

Here is the motion graphics of Raven Foods branding we worked on in 2023?? The problem > Solution > Approach ?? The brand needs to communicate a logo launch while helping potential customers to be aware of the organic nature of the brand's products. To solve this problem, potential customers need to see some organic and fresh?ingredients used in preparing their snacks and how quickly they are prepared in a snap of a finger. We decided to take an inclusive approach to test if potential customers can get the message by just viewing. We tested it with a selected audience and the result was astounding. What do you think about the branding? Let's know in the comments section below ?? #branding #brandidentity #branddesign #logodesign #productpackaging

???Lessons from the Market??? As someone who spends a lot of time working on brands, I see brand lessons everywhere—even on vacation! Last week, I found myself strolling through a farmer's market, and it reminded me of an article I wrote a couple of years back after a similar experience. It doesn’t matter if you're talking about tomatoes, professional services, or any other widget—you still need a strong brand. A clear and compelling brand story can make all the difference, no matter the product or service. Check out this throwback article to learn how even the most traditional settings can teach us valuable branding lessons. #Branding #Marketing #BusinessInsights #Throwback

Getting testimonials like this always makes my week, maybe even my month haha... 'Working with Emily was a dream, I felt that she truly understood our business and was able to put words and visuals to the branding we desired but didn't know how to communicate.' Below is a peek into the work created for Hannah at Farm Fresh... #brandingagency #foodbrands #branding #brandidentity #foodandbeverage

Check out the interview CGT - Consumer Goods Technology did with Shaun Hunte from Jar Joy Desserts where they discuss the data-driven rebrand we did for their delicious products! #ProductRebrand #ProductRebrand #PackagingDesign #DataDriven

There are some very interesting stories behind some of the world's most famous brand taglines. This is a masterclass on how to promote your business in a unique and meaningful way. https://lnkd.in/eReiTfhY

Schneiders vs. SchnAIders | Schneiders & FUSE Create Agency In April 2024 in Canada, Schneiders launched the 'Schneiders vs. SchnAIders' campaign, created by FUSE Create. A study in March 2024 suggested that AI-generated food images looked more appetizing than real food. Schneiders, a 134-year-old deli meat brand, values its authentic food photography and quality products. They tested their real food photography against AI-generated images and proved that AI technology cannot compete with 134 years of real food quality. As a marketing agency, analyzing past campaigns can provide insights into how to create successful campaigns in the future. The "Schneiders vs. SchnAIders" campaign, launched by Canada-based advertising agency FUSE Create in April 2024, provides a valuable case study in this regard. The campaign was successful in emphasizing the brand's values of authenticity, quality, and craft. By putting its real food photography to the test against AI-generated photographs, Schneiders was able to showcase the superiority of its 134-year-old tradition of delivering high-quality, real food products. From a marketing perspective, this campaign demonstrates the importance of maintaining a brand identity that emphasizes core values. Schneiders' commitment to authenticity and quality was reflected in its food photography, which continues to be a critical element in driving engagement, interest, and affinity among consumers. Furthermore, the campaign highlights the importance of staying ahead of emerging trends and technologies. With AI technology increasingly blurring the line between what's real and what's fake, it is essential for brands to be proactive in testing the effectiveness of their marketing strategies. In conclusion, the "Schneiders vs. SchnAIders" campaign provides valuable insights into how a brand can successfully promote its identity and core values while staying ahead of emerging trends. #Schneiders #FUSECreate #RealFoodQuality #AuthenticFoodPhotography #socialmediamarketing #branding #marketingagency #socialmediamarketingagency #socialmediamarketingpoland #krakowsocialmediamarketing #marketinginspiration?#connections #community #letsconnect?? ?#AivsRea #FoodPhotography #MarketingCampaign

Will it blend? "What do you mean by that, Pete?" Ah, settle in for a story. "Blendtec Chief Executive Tom Dickson had an unorthodox method for testing his company's blenders: He used them to pulverise two-by-fours. His marketing director, George Wright, decided to videotape the exploits, adding other objects, from marbles to rake handles. Then they posted the clips to the Web. THE REST IS MARKETING HISTORY "Really our whole intent is brand awareness and market awareness," says Blendtec's Wright. "People will remember that there's a blender that will blend marbles if their blender isn't blending ice very well." He says Blendtec videos have been viewed more than 17 million times. Dickson and Wright owe their newfound fame to the power of online video, which is exploding along with the proliferation of high-speed Internet connections and the growing popularity of video-sharing sites like YouTube. Numbers like that aren't lost on Madison Avenue. Major brands such as Coca-Cola, Diageo's Smirnoff, and Unilever's Dove are creating online video campaigns that rely on word of mouth, often generating millions of views — for far less than it costs to place ads on TV." - NBC News Is there a "Will It Blend?" video you can do for your brand? Change that to: "Will it work… with this?" "Will it still look good… if I do this?" Try it and film it! Here's one I made earlier: https://lnkd.in/ez5zskgs

It's simply a great example of using counterintuitive visuals to grab attention and leave a lasting impression. Love to see how this campaign prioritizes transparency and challenges the expectations of fast food marketing #nitinhanoth #marketingstrategy #fastfoodinnovation #themoldywhopper #burgerking #creativeadvertising