Carley Zoccali的动态

Feeling like you're in a bad breakup and want your ideal audience to be attracted to you like moths to a flame? Plugging keywords into an ad is easy but did you know that even posting content to the platform can boost your ads views by 30% or more? Your activity on a platform shows the platform you: 1. Utilize them for more than just a billboard. 2. Truly do want to be seen. 3. Actively working on your business potential. Want to be able to more people ?? We show this, tell you how, and more on a free demo call. ?? Tap the Book a 1:1 Call today found under my gorgeous photo!

?? Credibility and social proof are essential! Recently, I stumbled upon this Instagram story ad from yhangry. Before that, I hadn't heard of them. Usually, I'd scroll past unknown brands, but this ad caught my attention. What made it stand out? The testimonial, trust score, and number of reviews showcased in the creative. They piqued my interest enough to learn more (as the CTA suggests ??). This example underscores the significance of both different creative angles and focusing on the full funnel. #paidsocial

What is FOOH, and why are #AugmentedReality aesthetics invading flatscreen media? Every time you see a pop-up brand kiosk in a train station or a PR stunt out in public, that's OOH, an Out-Of-Home activation. But for months the PR buzzword du jour has been FOOH, or FAKE Out-Of-Home. As an AR creator, I look at Jacquemus's handbags gliding through Parisian streets and I see the AR aesthetic invading conventional flatscreen media. https://lnkd.in/esjVgJnw FOOH isn't AR: it's 2D footage with VFX postproduction. The user doesn't have to go to Paris to see this: the user can experience it at-home, and share it via their traditional 2D social networks. And this makes sense. FOOH marketing posts have racked up billions of impressions over the last year, with users asking each other "is this REAL?" I've made branded AR activations, and they have the same downside as any OOH experience: audiences have to be in a specific place. And, magical as AR activations can be, they can be difficult to discover even if the audience IS present. A physical OOH activation like a pop-up in a train station is present in the zero-sum real world. People might not pay much attention, but they can't choose to simply NOT-SEE it. IF in a few years, technology-haves actually are walking around physical space wearing AR glasses, they'll be seeing graphics augmented onto the everyday world around them... but will these types of branded activations have the same impact? Or will this FOOH, fake-AR aesthetic seem dated by then, like a mid-2020's relic? Keichii Matsuda's 2016 Hyper Reality shows an augmented world saturated by advertising. The only bit that seems dated now is that today, platforms get income when users pay to opt-OUT of advertising. Users want to pay to choose and curate. And with AR, you ALWAYS have a choice. An AR activation is inherently NON-zero-sum - it exists in a digital layer which is not manifest, and is only viewable through the appropriate technology. And, as AR proliferates, the reality-instance in which an activation exists might be just one competing overlay. Audiences might be able to browse or channel-hop between different digital 'dimensions' of the same place. Say McDonald's creates a branded AR layer over a storefront. They might even do a deal with platform-holders so their 'official' augmentation layer is the one seen by most users. But they'll have no way to stop users with other headsets or homebrew technology from superimposing alternative layers. Maybe guerilla marketing. Maybe 'graffiti'. Maybe even encrypted or illicit content - 'Dark Layers', the AR equivalent of the Dark Web. The FOOH aesthetic shows that right now consumers have fun wondering what is and isn't real. But when these kinds of graphics can be created in realtime, on real streets, the question won't be "IS IT REAL"? The question will be "Did you see THAT reality? And if not, what VERSION of reality are YOU seeing?"

Do you want to learn more about Pinterest “Creative Strategy” click the Link below: ? https://lnkd.in/gc3jNxC4 #printerest #coursera #creative and #strategy #learninganddevelopment #learn #digitalamarketing #media #socialmedia #socialemediamarketing

Social Media Case Study - Don't be Afraid to Try Something Different! ?? We helped Dall's Claims and Services (DCS), a top-rated Eastrand painting service, create a social media post featuring a comical caricature of owner Greg, playfully exaggerating his "boss man" persona. The post itself acknowledged the caricature's humour while emphasizing DCS's dedication to top-notch painting services. The results? The post reached 162% more people than usual and garnered a sky-high engagement rate of 11%. Social media experts will tell you that a good Facebook engagement rate is between 1% and 5%, so exceeding that benchmark is a huge win! Why was this post so successful? ? Breaking the mold: It wasn't your typical "clean-cut" marketing post. The humour and lightheartedness resonated with the audience. ? Relatable content: People who know Greg got a good laugh. That personal connection is key for any brand. ? Topical: The post was fun and memorable, allowing for follow-up conversations and shares. ? Value proposition: Despite the humour, the post communicated DCS's expertise and experience. The takeaway? Don't be afraid to try something different and inject a personal touch into your marketing efforts. It can lead to increased engagement, brand recognition, and ultimately, more business! Check out the DCS Facebook page, and while you're there, give them a like! https://lnkd.in/dChWc2xD #SocialMediaMarketing #HumorWins #EngagementMatters #DallsClaimsAndServices

FORMULA YOU CAN USE TO CRAFT COMPELLING SOCIAL MEDIA COPIES CAPTIONS FOR YOUR BUSINESS 001 1. **AIDA (Attention, Interest, Desire, Action):** - Attention: Grab the audience's attention with a captivating opening. - Interest: Intrigue the audience by highlighting a problem or benefit. - Desire: Appeal to the audience's desires or aspirations. - Action: Prompt the audience to take action, such as visiting the website or making a purchase Example (E-commerce): "?? Attention all fashionistas! Ready to turn heads? Discover our latest collection and stand out from the crowd. Shop now and unleash your style! ?? #FashionForward #ShopNow" . #samtalksmarketing

Social Media is a fast-paced world and its getting faster by the day! The statistics are staggering ?? The length of time spent on average by a social media scroller per post is merely 1.7-2.5 seconds, and as mentioned it’s getting faster! ?? PROBLEM: You have to entice your reader and do it rather quickly! SOLUTION: Use an interesting image OK ok, so I am not reinventing the wheel here ??, but sometimes we need to be reminded (especially here on LinkedIn ??) that in addition to spending time creating well drafted meaningful prose we must not forget to include a video or an interesting image to go with it. Whether it’s a smile, a scenic view, or a candid moment, a photo resonates on a personal level and ultimately speaks louder than any words! Happy posting everyone! ?? #SocialMedia #Marketing #Branding #Engagement #ContentCreation

Alex Hormozi could sell a cape to superman. Steal his 5 secrets to successful advertising: 1. Provide a sh*t ton of value 2. Target a specific audience 3. Choose right platform 4. Callout + Message 5. Strong CTA Alex is someone I look up to. Because he shows the reality of business, Not the glamorous and flashy side. He's a normal dude, Just like you and me. Which is more relatable for most of us, And it makes his ads more effective. We feel understood by Alex. When you're more relatable to people, Your ads will be more successful. P.S. Who's your favorite superhero?

?? Boosting Engagement Through Flavorful Visuals! ?? Excited to share my latest creation—a 5-page social media carousel for [My Client], highlighting the irresistible world of food. ?????? From vibrant colors to mouth-watering designs, each slide is crafted to spark interest and elevate brand presence. Social media is more than just posts; it's a story waiting to be told. Let’s create visuals that not only grab attention but leave a lasting impression! ??? #GraphicDesign #FoodMarketing #SocialMediaStrategy #CarouselPost #CreativeDesign