In my life there have been a handful of defining moments where my belief was bigger than what I was burdened to overcome. ? Blackweek is one of these moments. ? My fellow founders and myself could have taken the easy way out, and chose not to put ourselves, our careers and the businesses we built at risk.?
We could have listened to the dozens of people who told us we were crazy, or it wouldn’t work, or those that questioned why we decided to call it Blackweek, or those who chose to sit this year out and see what would happen.?
I will admit there were moments where I reconsidered why I was doing this.? Whether it be the current political climate, the constant attacks on DE&I, and what hurts the most is when people who look like you, that you’ve known for years, that have the power to help you, turn their back.? However, instead of caving, we all found the strength to double down, because my mother told me when so many people want you to lose, that’s when you know you're doing something worth doing.
The change in our industry will come at a cost.? The question we all have to ask ourselves, is what cost are we all willing to pay for the opportunity for a more inclusive industry, that actually is good for business.??
Blackweek proved that it has a place in the marketing Zeitgeist.? It proved that Black and brown people can produce an elevated experience that can attract the biggest names in the industry to offer compelling insights that can drive real business results.??
I couldn’t be more proud of this moment, I couldn’t be more proud of how everyone showed up.? It felt surreal.? It truly felt utopian, like what our industry should feel like.? My commitment to this industry is renewed and the fight in me has been magnified, because I have now experienced what the industry should be, and will strive to ensure it mirrors the values of what Blackweek exhibited.?
I want to thank everyone who supported us, my co-founders Walter T Geer III andre gray Monique Nelson Dabo Ché Adan Romero Gabrielle Shirdan for their bravery and commitment, our sponsors, our steering committee Alia Kemet, Gary Vaynerchuk, Ross Martin, Katie Williams, Madeline Nelson, Cindy Gallop, Aaron Walton, and Trevor Edwards, our speakers, our colleagues, our onlookers who were cheering from the sidelines, our families for their unconditional support, and for my Hero Collective team for producing the event I always dreamed of.
Here’s to the creation of a new community that will change the business world forever.? BLACKWEEK is just getting started!
SVP, Global Agency and Business Solutions
4 个月A fantastic event for a fantastic organization! What a pleasure to join this Walk/Run to help girls soar! Thank you to the amazing team who organized this, looking forward to making it an annual tradition! ????♀?