The Carbonauts的动态

If you don’t already know me, my name is Alexia Freeman, and I am a master's student at Harvard University conducting research for my thesis on sustainable behavior change. I am excited to announce a study in collaboration with The Carbonauts aimed at understanding how their “Sustainability Plan” workshop can foster short-term behavior change. This one-hour workshop educates participants on what comprises their carbon footprints and the most impactful areas to reduce their personal greenhouse gas emissions. I am seeking individuals who are willing to complete this workshop on November 21, 2024, from 9-10 AM PT (12-1 PM ET) to join this study. By participating, you will help evaluate the effectiveness of this intervention in promoting sustainable actions. This workshop will be offered for FREE. As a token of appreciation, all participants will be entered to win one of four $50 gift cards. What Participation Involves: You will be randomly assigned to either ? The test group: will complete the workshop in conjunction with a carbon footprint calculator assessment (used to understand personal greenhouse gas emissions) and an action plan (will be a means of identifying sustainable action goals and a timeline for completion). ? Or the control group which will not be given the intervention. If you are assigned to the control group, you will still have the option to take the workshop at the end of the study. Both the test group and control group will complete a 15-minute baseline survey to assess their current sustainability knowledge and behaviors as well as a 15-minute follow-up survey one month after the workshop to assess their sustainable behaviors, any barriers encountered, and any opportunities for motivation. At the completion of the final survey, an optional one-on-one Zoom interview will be available to discuss your experiences in more detail in order to enhance the depth of the study. Your involvement is entirely voluntary, and your responses will be kept confidential. If you're interested in contributing to this vital research, please contact me ([email protected]) by November 11, 2024! Your insights will be invaluable in shaping future sustainability initiatives. ?? #sustainability #researchstudy #behaviorchange #harvarduniversity #thecarbonauts #climateaction

So...academic research + sustainability + behavior change AND The Carbonauts?? Yes please!!! More importantly, you can participate! This workshop would be particularly useful for any of my followers who are NOT total sustainability nerds. See how to sign up below. #researchstudy #sustainability #behaviorchange #climateaction

Did you know 63% of consumers say that gift cards made from sustainable materials are an important innovation? Don’t miss your chance to turn green into gold! Let our team guide you in making sustainable choices that not only impress, but also catapult your gift card program to new heights. https://bit.ly/3XO8Vt7 #papergiftcard #sustainability #ecofriendly #PartnerWithPLI

It's time for your company to rethink loyalty and gift card programs with sustainability in mind. In the latest International Card Manufacturers Association — ICMA blog, Monadnock's Lisa Taylor and Julie Brannen shed light on the importance of sustainable practices within the loyalty, gift and membership market. Read the blog now >> https://lnkd.in/gTy6WirR If you're attending ICMA 2024, don't forget to stop by Lisa Taylor and Julie Brannen's "Reduce. Reuse. Rethink Gift Cards." session on May 14 to learn more about sustainable alternatives in the card industry >> https://lnkd.in/gWsrUZTZ #ICMA #GiftCards #HospitalityCards #LoyaltyMarket #MembershipMarket #CardManufacturers

???? Sustainability in Loyalty Programs: Rewarding Eco-Conscious Customers ???? Loyalty programs are evolving—and they’re going green! Today’s customers aren’t just looking for rewards; they want perks that align with their values. By integrating sustainability into loyalty programs, businesses can inspire eco-conscious choices while building lasting relationships. Here’s how sustainable loyalty programs are rewarding customers for making a difference: ?? Eco-Friendly Rewards: Offer rewards like reusable products, digital gift cards, or donations to environmental causes to encourage green choices. ?? Points for Positive Actions: Reward customers for actions like recycling, choosing digital receipts, or opting for eco-friendly shipping options. Simple choices can make a big impact! ?? Sustainable Experiences: Partner with eco-conscious brands or local green initiatives to offer unique experiences, such as nature tours or carbon-neutral travel discounts. ?? Environmental Contributions: Allow customers to redeem points to plant trees, support clean water projects, or fund renewable energy programs. It’s a great way for them to make a positive impact with every purchase. Sustainable loyalty programs are more than just perks—they’re a way to connect with customers who care about the planet and inspire positive change. ?? #Sustainability #LoyaltyPrograms #EcoFriendly #CustomerLoyalty #GreenBusiness #CSR #CustomerExperience #RewardsProgram #SustainableChoices #CustomerEngagement

Digital and Eco-Friendly Gift Cards: A Win-Win for Sustainable Businesses ???eexcited.com?is here to help you spread the joy with our diverse selection of E-Gift cards. ?? In today's environmentally conscious landscape, both businesses and consumers are looking for ways to minimize their ecological footprint. Digital and eco-friendly gift cards offer a unique opportunity to align with corporate sustainability initiatives, appealing to both environmentally responsible businesses and recipients. Environmental Benefits: Reduced Waste:?Digital gift cards eliminate the need for physical cards, plastic packaging, and shipping materials, significantly reducing waste generation. Lower Carbon Footprint:?Production, transportation, and disposal of physical gift cards contribute to greenhouse gas emissions. Digital options eliminate these steps. Sustainable Materials:?Eco-friendly physical gift cards are made from recycled paper or other sustainable materials, minimizing environmental impact. Appealing to Businesses: Sustainability Branding:?Offering digital and eco-friendly gift cards demonstrates a commitment to environmental responsibility, enhancing a company's sustainability image and brand value. Cost Savings:?Digital gift cards eliminate production, packaging, and shipping costs associated with traditional plastic cards. Increased Sales:?Environmentally conscious consumers are more likely to choose businesses offering sustainable options. By embracing digital and eco-friendly gift cards, businesses can demonstrate their commitment to sustainability, attract environmentally conscious consumers, and contribute to a greener future. ?? Head over to our website?www.eexcited.com?to explore our extensive range of E-Gift cards and find the perfect fit for your team. ?? #employeeappreciation?#corporategifts?#rewardprograms?#giftofthechoice #happyemployees?#eGiftCards?#instantrewards?#convenientgifting #giftofexperiences?#makeamemory?#treatyourself?#EmployeeAppreciationWeek?#eGiftCards?#RewardingExcellence?#GiftOfTheChoice

Over the past five years, there has been a staggering 71% increase in searches for sustainable goods. ???? This statistic signifies the rise of the eco-conscious consumer, with the general public demanding climate action from the companies they support. But it doesn't stop there. Consumers are now more informed and engaged, seeking authenticity and responsibility. This shift is particularly evident in the food and drink industry. Companies must truly grasp the significance of the eco-consumer movement and effectively communicate with this new wave of shoppers. Check out our latest 2024 Eco Consumer Report to understand this new audience, how they shop, and, most importantly, how to connect with them. ??

Is Plastic Fantastic for Gift Cards? Not in 2024! Traditional plastic gift cards are a relic of the past. Not only are they inconvenient to carry, but they also contribute significantly to plastic waste. A recent study found that an alarming number of plastic gift cards end up in landfills every year. That's a hefty environmental footprint for a small piece of plastic! On the other hand, digital gift cards offer a multitude of benefits: - Eco-friendly: No plastic waste means a lighter footprint on the environment! - Convenient: Send and store them electronically with ease. - Secure: Less risk of loss or theft compared to physical cards. - Flexible: Wider variety of purchases accepted by many retailers. By choosing digital gift cards, you're not just giving a gift, you're making a positive impact on the planet. Let's #gogreen with our gifting this year! ?? #digitalgiftcards #saynotoplastic

I love reading ESG reports - if you publish reports, you probably do too. While your consumers may express a preference for ESG-conscious companies, they aren't on page 59 of your report reviewing your carbon reduction roadmap... at least most aren't. Even if they are, this study suggests that the effects of this on their purchasing decisions may be shortlived. It's a great reminder that ESG reports are useful for regulators, rating agencies and investors - however engaging consumers on your sustainability perfomance requires more than publishing a shiny document aligned with an alphabet soup of disclosure frameworks. Companies will need to balance how they communicate their sustainability perfomance concisely and at the right time to consumers, while navigating increasing anti-green washing regulations. #esg #esgreporting #esgdisclosures

??????????! ????’?? ???????? ???? ????-?????????????????? ?????????????????? ???? ??????. ??????, ??????. 3 years ago, we started on a mission to dig into how consumer goods brands were innovating to be more sustainable. Our mission hasn’t changed, but our methods have. Today, we’re launching our ?????????? ?????????????? and ?????? ?????????? - https://lnkd.in/ehASw_nH. ????????, ??????’???? ????????: ?? 110+ measurement partners, mapped against 350+ consumer goods brands - that’s our MEASURE database. ?? 13 Meet the Brands Interviews - with brands like Willicroft, Rubies In The Rubble, Ooni, allplants | B Corp? ?? The only consumer goods x climate industry events calendar! ?? >160 newsletters - we now publish twice a week! ?? Our team! We’re the ONLY independent, volunteer-led platform focused on consumer goods and sustainability. When we say by sustainability professionals, for sustainability professionals, we really really mean it. Say hello to Laura Matz, Emma Lindsay, Ellie James, Rosalin Brolly, Jenny Nova, Lexi Wright, Leone Baron, Katherine Hartzenberg-Aeroe, Putu Ayu Indira Ardiyatna and Ruby Harlow. We see a world where consumer goods brands are a force for good, and everyone working in them is climate literate. Check out our new website, follow us on Linkedin and subscribe to our platform to be part of this journey. ????’???? ???????? ?????????????? ??????????????.