We're chatting with Elizabeth Gordon Hammersley next week all about CABs! Don't miss it.
While there are many customer programs in a customer marketer's toolbox, customer?advisory?boards (CABs) may just be your most strategic. After all, a well-executed CAB requires getting your most impactful relationships - both internal and external - into a singular space, each bought into the value they will give and receive. Done well, they can have outsized impact. Done poorly and you risk reputation and relationship. Captivate consultant and former CMA practitioner, Elizabeth Gordon, joins the show to share her experience building successful CAB programs and provides practical tips for ensuring this high-stakes initiative is a strategic success. ??? Mark your calendars!
