Canela Media的动态

?? ?? ?? How can broadcast producers add QR codes to their broadcast? Let’s dive into some best practices and real-life examples showcasing how you can effectively and efficiently leverage them to drive better viewer engagement, higher advertising revenue, and a complete cross-device network ecosystem. #qrcodes #broadcast #cross-channel #audienceengagement https://hubs.li/Q02pQsdS0

Relive the magic of #CannesLions2024,? plus all-new announcements from Roku, all in our new blog post: https://lnkd.in/gJTRjHis #Streaming #Advertising #Cannes

Channel 4's plans to become a 'digital-first streamer' by 2030 mirrors a wider shift in the broadcast industry. With traditional TV viewership dropping, broadcasters are under pressure to innovate or risk being left behind. How can broadcasters fast forward and enhance their digital offerings? Understanding your audience is the first step!?? https://lnkd.in/eh6zstqa UIC Digital Broadcast Tech

Reflecting on Channel 4's plan to prioritise digital streaming by 2030, James Reeve highlights the significant shift happening in the broadcast industry towards digital platforms in his latest article for Broadcast Tech. With traditional TV viewership declining, he stresses the importance for broadcasters to embrace innovation to stay relevant. Drawing from our global broadcasting experience, Reeve emphasises the importance of understanding diverse audience demographics and adapting to their changing digital habits. Underscoring the significance of functionality over just looks, he urges broadcasters to prioritise user-friendly interfaces. Looking ahead, he advocates for investing in technology and forming strategic partnerships as essential steps for success in the digital age. Read the article below ?? #BroadcastTech #InnovationInBroadcasting #DigitalProductExperts

?? A few insights about US Hispanics & #Streaming ?? US Hispanics account for 20% of the total US population and represent the 5th largest GDP in the world. But how are the #broadcasters & #streaming companies addressing this demographic? ?? 3 key points from my latest research highlight for Dataxis - article below. ?? 1 -? Historic Hispanic Content Providers Diverge on their Streaming Strategy A telenovela powerhouse in the US, #Telemundo is known for its eponymous TV network. Its digital extension takes the form of the Telemundo Hub on Peacock, which allows the company to benefit from the service’s massive scale (34M subscribers).? ? But if you think #SVOD for US Hispanics, ViX comes top of mind. TelevisaUnivision’s service offers a #hybrid subscription model, spanning from #AVOD and ad-supported to ad-free tiers (viewership funnel). But with which content? ??Drama accounts for 24% of Vix’s content catalogue, while 51% of the shows available have been produced either in Mexico or in the US. ???? 2 - FAST Channels in Spanish Are a Huge Opportunity for US Advertisers! TelevisaUnivision is the media group that rolled out the most #FAST Channels in Spanish, followed by Canela Media. #EstrellaTV is the FAST channel in Spanish with the highest reach - 408.32M of cumulated reach, on all the platforms the channel is available on. Being the 5th largest #GDP in the world, US Hispanics are a key target group for advertisers. Yet, we lack a comprehensive report dedicated to both FAST & US Hispanics.? ? ?? That’s why Dataxis is launching a dedicated consumer survey! Discover how US Hispanics engage with FAST, thanks to personalized & specific questions such as:? Pluto TV, Tubi, Canela.tv … What’s the most popular FAST service among US Hispanics? Or is there enough Spanish-speaking FAST content? Please reach out to Jérémy Hardy or contact [email protected] for more information!? ? 3 - Sport (Soccer) Key to Retain Hispanic Audiences Lionel Messi coming to Major League Soccer has undeniably been one of the most exciting sports news in the US last year! Turns out it happened at the right time - before the 2024 Copa America and the upcoming 2026 World Cup - with both events taking place in the US (+ Canada & Mexico for the WC). TelevisaUnivision benefited from such a positive dynamic around soccer, streaming games through ViX and broadcasting on Univision as well, which remained the #1 TV network among US Hispanics in Q224. Aside from ViX, streaming giants also #simulcast premium sports content in Spanish (Peacock for #PremierLeague for instance) and this isn’t limited to soccer (#PrimeVideo with #ThursdayNightFootball and ESPN with Major League Baseball (MLB) for instance.) ?? Don’t miss our event CTV Days US Hispanic & Latin America on November 15th in Miami! ?? https://lnkd.in/e7YjwzC9 https://lnkd.in/exSgt_3f

CONTENT PARTNERSHIPS! CTV DISTRIBUTION PARTNERS! Do you think the term Partnership is used as a easy-peasy free-sounding arrangement, but in the end will cost you money? I'm a bit sick of it. I'm in the Television biz. I distribute Movies and TV-programming on my Connected TV Channels. And I don't charge. I operate on Barter. But why, tell me why...so many companies out there promise wide distribution and enormous financial gains via the distribution of (your) HLS/VOD content on platforms like Hulu, Tubi, etc? The answer: Because they intend to "chat" with you about this terrific opportunity, and then CHARGE YOU in order to take advantage of it. All under the guise of a "Partnership." What a freakn' con. Sure, a good distributor may just get your Station/Channel/content on a good platform like Hulu. But, they'll charge you $10,000 to do it, PLUS a share of the AD Revenue. Most of the offers you see are overpriced. Sure, paying to get your large catalog of VOD content delivered to a platform like Hulu is a time saving service...BUT placing your HLS stream on a platform (you know, a m3u8 URL) should be done on an AdRev share arrangement, not fee driven. So what can you do? Sadly, companies like Local BTV are either out-of-biz or temporarily gone from Roku/Fire for some reason. This leaves just a few channels like my Channel on Amazon FireTV and Roku. Okay, so I hope you don't mind a shameless plug for my channels: You can examine my stuff yourself via the links on MoviesPlusTV.com I hope you comment, and if your are a Low Power TV station or a Streaming TV provider, I hope that you connect with me. I'd love to place you Stream on my CTV network, which by the way has been around since 2015, and we're still going strong.

The media landscape continues to evolve, and new strategies are reshaping the way we monetize content. In this article from the FEED Magazine Autumn issue, we discover the tools and strategies available to networks, rightsholders and platforms when it comes to OTT monetization. Accedo.tv's VP North America Mrugesh Desai is featured in this piece, sharing his thoughts on how FAST channels are enabling content owners to engage wider audiences and unlock new revenue opportunities. ?? Have a read here: https://lnkd.in/diAUnabT #streamingmedia #OTTmonetization #FAST

An interesting read by The Economist highlighting the shift in the media business and its impact on sports content consumption. The article discusses the need for broadband companies to offer TV in their bundles, focusing on sport content and the evolving preferences of different age groups. Surprisingly, the average age of an MTV viewer is now 51, indicating a significant generational gap in content consumption habits. With 40% of viewers expected to stream the Paris Olympics, the move towards streaming platforms is transforming the industry landscape, favoring broadband companies over traditional broadcast/cable/satellite TV providers. This shift underscores the changing dynamics of being a sports fan in today's digital age. Read more about this transformative trend here: https://lnkd.in/e8feeD9f #MediaBusiness #SportsContent #StreamingPlatforms #DigitalAge #TheEconomist #inca #fibreprovider #wightfibre

Amid industry shifts, media firms will prioritize cost-efficiency to compete effectively. Success in this area will enable them to fund unique content, take risks, and retain audiences, becoming a defining trait for success in the evolving media landscape. #StreamingWars

Join Channel 4 and mediarithmics in conversation as we discuss how media companies can unlock more value from their data across the entire business. Devin Parmar and Nathan Knight, MarTech Lead at Channel 4, will cover topics such as: ??? Why and how to prove the incremental value of data on your internal metrics ?? The data use cases Channel 4 has unlocked across the broadcaster ?? How Data Clean Rooms can be used for much more than advertising Sign up via this link ?? https://lnkd.in/eSmWTur2 #CustomerDataPlatform #Broadcast #VOD #CTV #Streaming #Publishers #Marketing #Monetisation #DataCleanRooms David Peltz (he/him) Philip Raby Jean-Vincent Chardon Marie Guimbert Bastien Faletto Christine Tartanson Gilles Chetelat Gilles Guillou