Caitlin Magowan的动态

Thanks Lindsay Moore and especially to Nick Grant of adQuadrant for pulling this together. Ad Engine Optimization (AEO) is one of the secret superpowers for #BFCM - want 35% more traffic for the same ad spend anyone? #digitalmarketing #ecommerce #AEO

I always hear RevOps being equated to Moneyball for business. But I’m more of a soccer guy myself. If you follow soccer, you’ll know that over the last few years there’s been a revolution in data analytics that is changing the way the game is played. This shift occurred after the introduction of “Expected Goals” or xG. xG is a numerical value applied to any play’s probability in resulting in a goal. With 1 being the most likely to score and 0 being the least likely to score. A shot from 30 yards out may have a .05 xG, while a shot from 6 yards into an open net would have a .97 xG. This has led to teams prioritizing patterns of play that have the highest yield xG. I wonder if this same principle can be applied to business with a large enough history of clean sales and marketing data. Some people might say this is similar to lead scoring, but I disagree. I see this more as way of identifying which of your GTM motions are most likely to result in closed won, not a way of evaluating which leads are most likely to convert. This will help companies nail down their highest yield procedures and implement consistent GTM plays. Maybe I’m just rambling, but there’s gotta be a way to make a custom “xG” for each company’s GTM motions. What do you think is the closest thing to xG for businesses?

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It’s all about analyzing and adjusting! Dive into our carousel to learn how tracking key metrics, identifying trends, and making data-driven decisions can boost your success. #SocialMediaMarketing #InfluencerMarketing #marketing #motivational #digitalmarketing #revenue #insight #stats #instagramtipsforbusiness #tipsandtricks #marketingtips #entrepreneurlife #marketingstrategy #marketingagency

Ideal model to focus on full-funnel growth. Three pillars need to communicate with each other. Insights from SupperSummit Supermetrics #ecommercegrowth #MMM #Attribution #Incrementalitytesting

?? Excited to share our latest blog post on "Alert Evaluations: Incremental Merges in ClickHouse." This article provides valuable insights into leveraging incremental merges in ClickHouse for efficient alert evaluations. If you're interested in optimizing your data processing, this is a must-read. Check out the full post here: https://ift.tt/BhAYdM8 ?? #DataProcessing #ClickHouse #AlertEvaluations

Remember how curious we were? ?? That's key in optimizing sales funnels! Be curious about your customers' journey. ??? Dig into analytics like we dug in sandboxes. ????? And always ask 'why?' - Why do they bounce? Why do they buy? ???? Let's rediscover these childhood tactics for adult-sized conversions at webmoneymasters.gr ?? #SalesFunnelMagic #DigitalMarketingTips #ConversionOptimization

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