Brooke Budke的动态

Fractional CMO | Board Member | Founder & CEO of Momentum Brands | Keynote Speaker

3 个月

Tea with BB: success leaves clues. People who succeed at the highest level are not lucky. They are doing something different than everyone else does. Study it. Learn it. Duplicate it. You can bypass the painful years spent on trial and error by not recreating the wheel and just modelling what works. Other key topics we are sharing the blueprint on this week: - How to model successful brands - 5 ways to target Gen Z - Hinting at a new grand opening resource that drops next week Stay in the know. Get The Sauce, our weekly newsletter. Trust me: You’ll want to be locked in before next week’s big drop! We are giving away the success blueprint for grand openings. https://lnkd.in/eh3gxkPK Momentum Brands #franchisemarketing #franchise

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Good morning. This week's Tea with B again, I am on Week 3 of sharing tips from the trenches of going from marketing director to CMO. And one of my tips for you this week is very simple. It's that success leaves clues. So oftentimes in life, if you're forging a new business, if you're an emerging franchise brand, if you are an entrepreneur, you think I'm going to do it all different. I'm going to do it different than anyone else. And in many ways that could be your secret sauce, but in other ways, I could actually harm you. So enfranchising specifically. The success blueprint is what you're selling. You are selling the documented plan that says if you follow this success blueprint, you will have profitability, right? We want to give them the bread crumb, the trail to success. And the same is true in business. If you're looking at innovation, if you're looking at e-mail marketing or at how to manage and grow your team or how to build an infrastructure or how to create the best grand opening ramp plan possible. The secret lies in the success clues left by other brands. And I think this is one of the most powerful things about franchising in general is that it is a model that is building a documented blueprint that says if you do this and follow this in any which city, you will be successful. And in franchising, I want you to also look at all of the other franchise brands who are doing it better or faster or stronger or smarter and model what they're doing and apply it to your business because success leaves clues. And all you have to do is pick up those clues and apply them to your business. So the same is true. And if you are inside of a franchise business and you are a marketer looking to grow into a VP of Marketing as CMO or beyond, success leaves clues in the same regard. Reach out and get a mentor and find somebody that you can learn from that you could apply what they are doing in their life and business as if much more further advanced position than you and do it sooner. Success leaves clues. Find them, they're everywhere. All you have to do is look with an abundance mindset and your whole world will change. We'll see you next week.

Brooke Budke

Fractional CMO | Board Member | Founder & CEO of Momentum Brands | Keynote Speaker

3 个月

Frank Fiume, CFE SUCCESS LEAVES CLUES!!

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Mark Michael

CEO @ DevHub.com ? Exceptional franchise websites ? Insta: gliderceo Twitter: gliderceo

3 个月

Tea with BB ??

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This is really sound advice from Scott Zide. Umbrella franchise systems like Empower Brands and Neighborly? are doing an excellent job of leveraging their collective networks for cross-brand opportunities. We’ve been able to build Veteran Service Brands from the ground up using our one-of-a-kind co-branded franchise model where each brand directly complements all the others and they all share the same logo elements that drive home our connectivity. G-FORCE Parking Lot Striping, MACH ONE Epoxy Floors, FIELD OPS Athletic Field Markings and PAINT CORPS? all have that military/aviation theme to them (three guesses why and the first two don’t count) that help with cross-selling all the time between brands. Plus, our folks are subbing out work to each other frequently as well. Win-Win is often overused, but not in these multi-brand umbrella scenarios like I mentioned above. Admittedly, we are no Neighborly? or Empower Brands, but we are making a difference in the lives of our franchise partners and creating thousands of happy customers around the country. Excited for the future. #winwithvsb

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As we reflect on the discussions and insights shared during our Empower Brands annual meeting in February, I want to take a moment to recall some of the key points I shared from the main stage. I challenged our network to seek out opportunities for growth and connection to get the most out of our time together. These challenges included: - Identify and implement at least five best practices within your respective areas over the next six months. - Step out of your comfort zone and connect with at least 10 franchisees from other brands within our network to unlock new perspectives and strategies for success. - Seek out at least two franchisees from other brands operating in your local area and schedule meetings with them. - Leave the meeting more energized and optimistic about the year ahead. If you were with us in Vegas, I’d love to hear how these challenges and takeaways from the annual meeting have made an impact on your business. Share in the comments! #Growth #Networking #Convention #Franchising

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Brooke Budke的动态

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