?? Big News Department! ?? We’re delighted to share that Index Exchange has partnered with Broadsheet client Cognitiv to redefine programmatic curation with generative AI. ?? Rather than leaning on traditional keyword targeting or cookie-based audience segments, Cognitiv’s platform harnesses deep learning and OpenAI’s LLMs to analyze millions of sites daily. When Index sends an impression, Cognitiv’s platform predicts which ads will most likely convert in real-time before Index makes the bid in a DSP. The result? Smarter targeting and improved outcomes for advertisers and publishers alike. ?? Digiday’s Marty Swant sat down with Cognitiv to understand how it works: https://lnkd.in/eKyMfGmA? #futureofprogrammatic #cookiefreetargeting #adtech #Cognitive #Broadsheet
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Product Marketing Manager | 10+ Years in B2B Marketing | Data, Insights, Content, Campaigns | Driving Results with Customer-Centric Strategies
Some interesting views on the impact of AI for publishers. Danny Holmes shares his views in a recent blog from ExchangeWire: "AI can help supercharge publishers’ biggest advantage - their first-party data. The current challenge, however, is the limited scale associated with deterministic signals. AI can remedy this challenge through probabilistic and predictive methodologies spanning identity, insight, targeting, and measurement." https://lnkd.in/gqwC4gCP #AI #FirstPartyData #Identity #ConsumerInsights #Targeting #Measurement
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X Will Soon Enable Advertisers To Create Ad Audiences With AI: The system will enable you to build audiences using conversational prompts. https://bit.ly/3WD9pSg
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X Will Soon Enable Advertisers To Create Ad Audiences With AI: The system will enable you to build audiences using conversational prompts. https://bit.ly/3WD9pSg
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X Will Soon Enable Advertisers to Create Ad Audiences with AI: The system will enable you to build audiences using conversational prompts. https://bit.ly/3yagdfH
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Communication Expert / Instagram Ads & Facebook Ads / Performance Marketing / EX Event&Production Manager for LiveMusic, TV and
The AI No One Talks About (But Should) We hear about AI everywhere, yet most people overlook one of the most impactful AIs today: the META AI embedded in Facebook and Instagram’s algorithms. This AI drives the content in your feed, seamlessly delivering posts, ads, and stories that align almost perfectly with your interests, with minimal error. Even more impressive is the META AI behind their ads. Imagine the billions of dollars spent on ads over the years and the vast amount of data it’s processed. This powerful AI has refined itself continuously, becoming exceptionally skilled at targeting audiences. That’s why advertising on META has transformed significantly—and why you should stop overcomplicating your ad setup. Your content—both the copy and the visuals—tells META AI who your target is. Overloading your targeting with numerous “interests” or restrictions can actually hinder the algorithm's ability to find the right audience. To get the best results, focus on these two things: create strong content and track your customer behavior. Here’s where to direct your energy: - Concentrate on the marketing, not the technical setup. Speak the language your customers understand, find the right angle to highlight your product or service, and identify the benefits that matter to your audience. Integrate all of this into your message, then let the AI work its magic. With the META algorithm, the simpler your approach, the stronger your results. Focus on delivering value, and trust the AI to connect you with the ideal audience.
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X Will Soon Enable Advertisers To Create Ad Audiences With AI: The system will enable you to build audiences using conversational prompts. https://bit.ly/3WD9pSg
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X Will Soon Enable Advertisers To Create Ad Audiences With AI: The system will enable you to build audiences using conversational prompts. https://bit.ly/3WD9pSg
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X Will Soon Enable Advertisers To Create Ad Audiences With AI: The system will enable you to build audiences using conversational prompts. https://bit.ly/3WD9pSg
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Explore how artificial intelligence is revolutionizing the AdTech industry by enhancing advertising strategies through our latest blog post. With AI, advertising becomes more efficient and personalized, pushing the boundaries of what's possible in audience engagement and campaign management. Key insights: - AI's rapid integration into advertising is projected to propel the AI market to over $40 billion by 2025. - From improving real-time bidding to refining audience segmentation, AI increases the effectiveness and efficiency of digital campaigns. Discover how incorporating AI can give your business a competitive edge in a fast-evolving market. Learn more about leveraging advanced AI to transform your programmatic solutions with BidsCube: https://lnkd.in/dztdkVvJ #AI #AdTech #Programmatic #BidsCube
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Enabling marketers to sustainably boost their reach and performance on digital advertising campaigns.
An awesome new partnership between Cognitiv and Adform introduces ContextGPT? to European markets! https://lnkd.in/eDxzeY3Y This, for me, is really a mind-blowing shift for advertising. Using AI LLM for contextual targeting, analysing pages, and a level of never-before-seen precision and nuance. I'm intrigued to see how it enhances relevance across diverse markets (with multi-language support) and creates new opportunities for how brands deliver content. 100% another game-changer from Adform. #DigitalMarketing #ContextualAdvertising #AI #AdTech #EuropeanMarket
Thank you for sharing!