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What if you could manage Email, SMS, Reviews, and Loyalty Programs all-in-one place? With TargetBay, you can! Here’s how: ?? TargetBay - The Integrated Marketing & Engagement Suite for Ecommerce Growth: ?? BayEngage: Deliver Email & SMS marketing with AI personalization, advanced automations, smart segmentation, and campaign creation tools. ? BayReviews: Build trust and boost sales with authentic reviews & user-generated content (UGC). Syndicate reviews to Walmart, Google, and more. ?? BayRewards: Increase customer retention with personalized loyalty & rewards programs. Incentivize social media engagement and referrals. By consolidating your tech stack with our unified suite, you’ll save time, lower costs, reduce tech complexity, and boost sales at every touchpoint. Join thousands of TargetBay customers - like Total Tea, Diver's Supply, Tinte Cosmetics, & Elina Organics- and transform your ecommerce marketing. ? Get in touch today! ? #TargetBay #MarketingAutomation #AI #EcommerceMarketing #IntegratedMarketingSuite #CustomerEngagement #EmailMarketing

Big things in the works at TargetBay! ? In case you haven't heard... our marketing tech is truly a game-changer for ecommerce businesses. ?? Email, SMS, Reviews, & Loyalty Programs—all managed from one unified suite of products. Whether it’s boosting customer engagement with BayEngage, building trust through BayReviews, or driving retention with BayRewards, the impact is undeniable. ?? On top of that, we’re getting ready to launch our Partner Program, bringing even more exciting opportunities for agencies and tech partners to grow with us. ?? (Stay tuned for more! Huge shoutout to our incredible team at TargetBay for continuously evolving our platform and pushing boundaries to drive customer success! ?? If you’re ready to simplify your tech stack and see real growth, check out how TargetBay can transform your marketing efforts! #EcommerceGrowth #CustomerEngagement #MarketingMadeSimple #TargetBay #Partnerships #BetterTogether

Big things in the works at TargetBay! ? In case you haven't heard... our marketing tech is truly a game-changer for ecommerce businesses. ?? Email, SMS, Reviews, & Loyalty Programs—all managed from one unified suite of products. Whether it’s boosting customer engagement with BayEngage, building trust through BayReviews, or driving retention with BayRewards, the impact is undeniable. ?? On top of that, we’re getting ready to launch our Partner Program, bringing even more exciting opportunities for agencies and tech partners to grow with us. ?? (Stay tuned for more! Huge shoutout to our incredible team at TargetBay for continuously evolving our platform and pushing boundaries to drive customer success! ?? If you’re ready to simplify your tech stack and see real growth, check out how TargetBay can transform your marketing efforts! #EcommerceGrowth #CustomerEngagement #MarketingMadeSimple #TargetBay #Partnerships #BetterTogether

How many times does a customer need to visit your site before they make a purchase? And how do you keep your brand on the top of their mind without coming across as spammy? ?? The answer lies in: 1. Understanding customer behavior 2. Tailoring your outreach accordingly ? Knowing when a customer will most likely convert allows you to tailor your outreach and close more deals. ? But the real magic happens when you identify the "borderline" customers - the ones who are hovering just before that crucial visit number. ? These are your soft targets. They’ve shown intent, they’re engaged, but they haven’t quite converted yet. ?? So, how persistent should you be? The answer is: it depends on your brand’s specific customer behavior. 1. If Brand A customers convert after 2 visits, sending them three follow-up messages may be overkill. 2. For Brand C, where customers typically convert after 7 visits, a series of well-timed, non-intrusive touchpoints can make all the difference. 3. This ensures that you’re engaging your customers at just the right moments - keeping them interested without overwhelming them. ?? Now imagine if you could automate this entire process. ? Instead of manually tracking which customers are on the verge of converting, our AI platform identifies them for you. ? It predicts when each customer is most likely to make a purchase based on past behavior and triggers perfectly timed outreach to nudge them over the finish line. ? Whether it’s a personalized email, a retargeting ad, or an SMS reminder, Predflow.ai can automate these interactions in a way that feels natural to your customer. ?? The result? - Higher conversions, less spam, and more efficient marketing efforts. If you’re ready to take the guesswork out of your customer outreach strategy, let’s talk.

Unlocking Customer Loyalty: The Power of Personalization in Marketing The Power of Personalization in Marketing In today's fast-paced world, consumers are bombarded with countless advertisements and marketing messages daily. To stand out, businesses need to make their marketing more personal. Personalization means tailoring your marketing efforts to meet the specific needs and preferences of individual customers. Why is personalization so powerful? Firstly, it makes customers feel valued. When you address someone by their name, recommend products based on their past purchases, or send them special offers on their birthday, it shows that you care about them as individuals. This can build stronger relationships and increase customer loyalty. Secondly, personalized marketing can lead to better results. Studies show that personalized emails are more likely to be opened and clicked on than generic ones. Similarly, personalized product recommendations can boost sales because they help customers find items they are genuinely interested in. There are many ways to personalize your marketing. One common method is through email. By using data such as past purchases, browsing history, and demographic information, you can send targeted emails that are relevant to each recipient. For example, if a customer recently bought a pair of running shoes, you might send them an email featuring other running gear or fitness tips. Social media is another great platform for personalization. By analyzing user behavior and preferences, you can create personalized content and advertisements that resonate with your audience. Platforms like Facebook and Instagram offer tools to help businesses target specific groups of users based on their interests and behaviors. While personalization offers many benefits, it's important to use customer data responsibly. Always respect privacy and ensure that your customers have given consent for their data to be used in this way. In conclusion, personalization in marketing is a powerful tool that can help businesses connect with their customers on a deeper level. Businesses can build loyalty and drive better results by making customers feel valued and understood. #CustomerEngagement #PersonalizedMarketing #CustomerLoyalty

We all know personalization is hot in martech, but what truly drives customer loyalty? Alicia Arnold's latest article dives into the SCIENCE behind personalization, revealing the 5 CORE MOTIVATIONS that make it a B2B marketing superpower. Learn how to: ? Speak to your audience's deepest desires (think: gain, security, recognition) ?Craft messaging that resonates on a personal level (without being creepy) ?Build unshakeable brand loyalty that keeps customers coming back for more Ditch the generic marketing tactics and unlock the power of personalization. Read the full article now. https://lnkd.in/eGKYUNJR #martech #marketingpsychology #B2Bmarketing

?? ?????????????? ???????? ??????????: ???????????????? ?????? ??????'?? ????????! ?? INBOUND 2024 was packed with insights that will shape the future of marketing, sales, and customer experience. Here are Aaron Mazze's top 3 takeaways: 1?? ???? ???? ???????? ???? ???????? – From content creation to customer engagement, AI is revolutionizing how we connect and grow. 2?? ??????????-???????????????? ?????????????????? – Authenticity and personalization are at the heart of building meaningful relationships. 3?? ?????????????????????? ???????????????? – Brands that seamlessly integrate digital and offline experiences will thrive. Check out the recap and get ahead with the latest industry trends ?? ?? https://lnkd.in/emR4Zpc3 #INBOUND #MarketingTrends #DigitalGrowth #SalesStrategy #CustomerExperience #Inveniv #IdeasTakeFlight

Here's why most marketing teams are struggling to retain customers in 2024: (And it's costing you millions) If your customer retention strategy looks like: - Rule-based segmentation - Reactive engagement - One-size-fits-all campaigns You might not know it… But you're running a retention-losing process. Here's the problem: 1. It focuses on what marketers see – not what customers actually do Example: Just because a customer hasn't bought in 60 days doesn't mean they're churning. They might be waiting for a specific season, saving up, or researching alternatives. 2. You rely on manual analysis – missing critical early signals Example: Your team manually tracks customer behavior monthly. By the time you identify a customer showing signs of losing interest, the customer is already gone. The warning signs were there weeks ago. 3. You "think" you know why customers leave – but you're guessing Example: Assuming price is the only reason for churn, when in reality, it could be poor onboarding, lack of personalization, or unmet expectations. — Here's the predictive retention approach: 1. Early warning signals become your superpower Example: ML models that detect micro-changes in engagement, predict potential churn 6-12 months ahead, not just 60 days. 2. Retention becomes proactive – not reactive Example: Instead of sending a "we miss you" email after 90 days, create personalized re-engagement paths based on individual customer behavior patterns. 3. Data replaces guesswork – ensuring you keep your best customers Example: Not just knowing WHO might churn, but WHY they might leave and HOW to prevent it before it happens. TAKEAWAY: In 2010-2021, manual retention strategies worked. But customer expectations have evolved. Attention spans are shorter. Alternatives are everywhere. I'd argue 95% of marketing teams are still using outdated retention methods. If they don't adapt, they'll watch their best customers walk away. Transform your retention from reactive to predictive. You'll see customer lifetime value skyrocket. P.S. If you want to design a data-backed targeting process, grab a copy of our free 16 page Marketer's guide to transforming customer experience with AI & machine learning: https://lnkd.in/g9HE-YkE

6 Steps to Personalization. How do we prepare? What are brands struggling with? #personalization #segmentation #b2c #b2b #personalizationstrategy #salespercustomer #engagement #customerretention #customer #consumerbehavior #email #emailmarketing #onsite #webpersonalization

Don’t care about your competitors…. …so much so that you’re too concerned and obsessed by what they are doing and trying to replicate everything they do. You should watch your competitors for sure because it’ll help you understand the customers and you’ll know what works and what doesn’t. At the same time, you shouldn’t be too concerned about your competitors and try replicating everything that they do. In other terms don’t run after feature parity with your competitors. ? What is Feature Parity? - the state where two or more software products have the same essential features, functions, and capabilities. Having a comparable set of features and capabilities as your competitors has actually some benefits too: ? ·?Eliminate/reduce the competitive advantage of your competitors. . Consistent user experience – It’s easy for the clients to switch to your product. ·Allows you to position your product effectively. – When you have differentiating features apart from the common features ·Mitigates churn. ? While it may be good to have all the features of your competitors because of the above advantages, you should not lose focus on the actual customer problem and get caught in a Trap. Why targeting feature parity may be bad for you: · When you’re too focused on what the competitors are doing and trying to imitate them, you may lose track of what the customers actually need. · You will lose the opportunity to innovate and differentiate yourself from the rest. ·?It will kill the creativity of your product teams as all they need to do is just copy. ·?In this process, we might as well replicate the competitor’s mistakes when we blindly copy their features. · You get stuck in the build trap where you focus only on the output (Delivering features) and not on the outcome (delivering value) ·?It may lead to customer dissatisfaction as you’re not actually solving their pain points. ·?Less competitive advantage as you solve problems exactly like your competitors. ? Sometimes, in the rush to compete with others, we might hastily create half-baked features without considering the true value they deliver. It’s more beneficial to have a half kick-ass product than whole half-ass product. When the core of a feature is poorly built, we end up applying patches whenever an issue arises, leading to a fragmented user experience. Instead, we should focus on creating features with robust foundations that provide value to both customers and our business. To achieve this, we must avoid fixating on competitors and prioritize understanding our customers’ needs. Focus on empowering product teams to make decisions (aligned with our vision and strategy), and consistently asking ourselves ‘Why am I building this?’ #product #management #pm #customer #feature #parity