2024 Prime Big Deal Days are a wrap!
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It was another event full of client wins, testing, learning, communication, collaboration, and patience.
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We had over 100 Acadia retail experts working around the clock and around the globe to make sure this #PrimeBigDealDay was the best our clients could have.?It was not without its challenges with three weeks notice, new discount submission fees, increased CPCs and of course, ramped up competition across categories.
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Our team poured over the data as soon as PBDD closed to find the most important trends and results and drafted a comprehensive recap of Prime Big Deal Day 2024.
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Highlights in this recap include:
?? A newer promo type reigns supreme
?? Emergence of upper funnel for day-of tentpole event strategy
?? A few platform quirks?that kept our team and clients on their toes
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On a personal note, I cannot say enough about the team I get to work with each and every day.?Prime Big Deal Day is the start to the busiest time of year and the amount of work that goes into preparing for and executing spans months.?The level of commitment, collaboration, grit, good humor and excellence, I saw from our team at Acadia was inspiring and I count myself as an incredibly lucky person for being able to work with this group of people.?
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You can read our full Prime Big Deal Day 2024 recap by following the link in the comments.
Emily Ostrander Ross Walker Armin A. Emily Peterson Gary Hammerschlag Jordan Ripley
