As someone who grew up outside the Southern Gulf Coast, crawfish were just another critter to me. It wasn't until I moved to Houston that I truly understood the appeal of these beloved mudbugs. But should every place sell crawfish?
Sure, you can find restaurants that "sell" crawfish, but where is the social element? A seafood boil is an event, meant to be shared with family and friends. Pouring out a basket of bright yellow corn, steaming potatoes, and a mountain of spicy delicious seafood should only be experienced with cold beer and good company.
The truth is, selling crawfish alone won't make you much profit. The key is in the "extras." Extra potatoes, mushrooms, sausage, boiled eggs, brussels sprouts, mussels, and of course, beer! If you have the space, energy, and hospitality to create a great crawfish experience, take a moment to do the math and see if it can work for you.
Dine-in or to-go, up-selling has to be a cultural paradigm. Start by selling a base seafood boil with EZ-Peel shrimp that you already have in your kitchen. Then, add on extra potatoes and an order of mussels, and you could take home $11/lb in gross profit.
So, while there's nothing wrong with selling crawfish to-go, consider the potential of creating a memorable experience for your customers. Happy Sunday! #crawfish #mudbugs #seafoodboil #barandgrill #upselling
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