This week on #TheBraveTechnologist, JP Schmetz, SVP of Ads at Brave, discusses the evolution of search engines and how advertising influenced their growth. Listen to his discussion with Brave's VP of Business Operations Luke Mulks here: https://lnkd.in/ebfyceMw
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Tomorrow on Collisions YYC, you're getting an inside look at what’s really going on behind the scenes with digital ads. Jake Surrey, Director of Digital at clearmotive marketing group, reveals a major conflict of interest between advertisers and Google. Have you ever felt like your marketing dollars weren’t getting you the expected returns? Jake breaks down why! ?? Don’t miss this episode of Collisions YYC going live tomorrow. #DigitalMarketing #GoogleAds #CollisionsYYC
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?? Launching your first Google Ads campaign can feel like rocket science, but it doesn't have to! Swipe through our step-by-step guide to get off the ground without a hitch. From setting clear goals to crafting your first ad, we've got you covered. ?? Ready to watch your business soar? Let's dive in! #GoogleAds101 #DigitalMarketingTips
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? Speed is key, but precision wins the race. We move quickly to implement and optimize your ad campaigns, ensuring that every step delivers results without burning your budget. ??♂? Here’s the Speed Formula: 1?? Launch quickly, analyze frequently. 2?? Optimize creatives for peak performance. 3?? Test and refine without delay. Want to see lightning-fast results? Drop a ? below to start your journey!
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It’s #TechTuesday time! ?? This week, we’re diving into some of the biggest topics shaking up AdTech: ?? Navigating the ongoing curation revolution and what it means for advertisers and publishers. ?? Key takeaways from the closing arguments in the Google vs. DOJ trial—what’s next for the industry? ?? Insights to keep top of mind as we gear up for Q1’s marketing extravaganza: the Super Bowl. Stay informed and ahead of the curve! ?? Swipe through to explore these stories in more detail!?? #curation #google #doj #superbowl
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Simon Beard, Co-founder of Culture Kings , shares practical strategies to enhance your advertising efforts. What you'll learn in this ep: ?? Mastering Facebook ads to boost your bottom line ?? Navigating the 'meta tax' like a pro ??? The power of hands-on ad management These strategies are essential for optimising your advertising spend and achieving better results. ?? Find out more: https://lnkd.in/gUVwzzY7
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Frustrated with running ads that don’t convert? I’ve been there... ??Here’s the trick ?? = A/B test your ads constantly = Adjust your budgets based on real-time data = Evolve your message—don’t keep running the same ad. It’s time to make your ad dollars count. What ad challenges are you facing right now?
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Here’s how to turn your failing ads into winners: don’t stop. The faster you fail, the faster you learn. Every ad gives you data to work with. Keep testing, tweaking, and adjusting.
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Google’s ‘Power Pair’ - aka Google’s way of making us all complicit in the death of the keyword? A recent post from Scott Carruthers highlighted the ways Google’s new ‘power pair’ narrative (Performance Max + Broad Match) could indirectly cause marketers - not Google - to lead us towards a keywordless future. In our latest webinar, we spoke to Bob Meijer about what widespread adoption of the ‘power pair’ could mean for marketers. (P.s, this webinar was an absolute treasure trove for performance marketers. Watch the full VOD in the comments ??)
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?? ???????????????????? ???????? ?????????????????????????????? ??????? ????????’?? ?????? ??????! I just dropped a?FREE infographic?with?4 proven ad strategies?to transform your campaigns: ? Problem & Solution ? Them vs. Us ? Statistics that build trust ? Before & After transformations
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How come is no one talking about this? Your call-to-action could be the Beyoncé of your ad! Hey, Digital marketers! Buckle up for a game-changer. Your call-to-action is like the grand finale of a fireworks show – it needs to dazzle. Think of it as the 'mic drop' moment that compels users to take action. With the right call-to-action, you'll be the conductor of the conversion orchestra. So, let's optimize those CTAs and turn clicks into cash!
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