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It's Day One of MAD//FEST 2024, and not even the rain could keep our team away from learning about the latest and greatest that marketing has to offer ? Here's a few of our top takeaways: ?? Vibhor Kapoor from NextRoll reminds us of the importance of creating customer personas and utilising them to help your brand thrive in a post-third-party cookie world. ?? We took a deep dive into the good, bad, and ugly side of the ethics of AI for consumer brands, featuring the wise words of ??James Poulter (from our Next 15 sister agency House 337) on feeding AI better datasets to reduce biases and improve outcomes. ?? It turns out there's more to the future of marketing than AI, as zero-party data was another hot topic of the day, courtesy of Lawrence Horne of Ogury, who looked at the vital role it should play in contemporary marketing strategies.

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Welcome to the MAD//Ness! See you all in 1 hour ??

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