Brand USA的动态

Yes A. Lange & Sohne recently celebrated 30 years since its rebirth -- but in this article we take a look at how the brand evolved from someone who was there when it re-launched (me)!

Let me tell you something I firmly believe...world-class service doesn’t just happen, it starts with ambassadors who truly embody their brand. ?? It’s not about a title or a fancy uniform. It’s about pride. It’s about showing up every day ready to deliver an exceptional experience, with consistency and conviction. ???? When an employee is genuinely proud of the company they represent, you can feel it. Their energy, their passion, it’s contagious. And that’s what transforms a simple interaction into something memorable. Because, at the end of the day, great service isn’t just a task on a checklist; it’s a mindset. It’s about being that ambassador who goes above and beyond, not because they have to, but because they want to. ???? How do you bring that level of passion to your work? Share your thoughts! ?? Want to learn more about creating a team of brand ambassadors? Visit DrBWilliams.com #WorldClassService #ServiceExcellence #CustomerExperience

You can't establish a brand in just six months. It might not even be possible to build it within a year. All strong brands are those that are built on a single key idea and developed over decades. A strong brand serves as a lasting foundation, much like a moat that sets us apart from competitors or the walls of a fortress — or even both. The more we invest in building our brand, the deeper and stronger this moat becomes, effectively separating us from the competition and reinforcing the protective walls that safeguard our business. Our #brand is built on the idea of a fair deal. Its uniqueness lies in the fact that we allow people to choose and negotiate, both functionally and agreeably. This gives them rides at negotiated or fair prices for chosen preferences for their ride. On an emotional level, it allows them to enjoy the good agreement, creating moments of delightful interactions between passengers and drivers. And the most powerful part is our super mission of challenging injustice. By providing choices and making rides and life of millions of people more fair ??

4 learnings working with the founder of a luxury events brand: 1. In the luxury experiences space, beauty isn't enough. (It's everywhere.) 2. Premium brands increasingly want values-aligned solutions that support young, independent creatives, from the table-dressing, to the DJ booth. 3. Defining what a brand *isn't*, can be as useful as stating what it *is* —?especially if you only have 3 hrs together. 4. Asking, "what does the client really want?" again and again, gets you to the heart of the b2b challenge. Working with Damien B. to evolve Zesty Events' brand was a treat?—?AND an opportunity to learn from his passion for platforming emerging artists & running a black & queer-owned business. A timely reminder that working independently means getting to choose clients carefully & collaborate intimately. Unforgettable events, effortlessly delivered. Thanks to Studio White Noise for bringing the brief, "sensory decadence, curated with flair, confident capital letterforms" to life. #zestyevents #luxurybrands #events

Troye Sivan x Smirnoff: A Game-Changing Move for Modern Brand Building Smirnoff’s appointment of Troye Sivan as “Chief Vibes Officer” isn’t just a clever title—it’s a fresh approach to how brands align with cultural icons to amplify relevance and identity. In today’s landscape, having a personality-driven creative leader like Troye bridges the gap between product and culture, giving Smirnoff a relatable, human face that resonates with younger, culturally savvy audiences. Fashion brands have perfected this strategy, with figures like the late Virgil Abloh at Louis Vuitton, Teddy Santis at New Balance, and Nigo at Kenzo redefining creative leadership. It’s cool to see other industries adopting similar strategies, leveraging visionary partnerships to connect with culture in more authentic and meaningful ways. Troye’s role as CVO goes beyond endorsements—it’s about embodying Smirnoff’s energy. Over the next two years, his tenure will humanize the brand, expand its cultural relevance, and foster a genuine interface with creativity and the culture. This partnership is a celebration of individuality, creativity, and the bold “Go OFF” spirit Smirnoff embodies. It’s a modern, forward-thinking take on brand building—bringing visionaries into the fold and letting culture take the lead. #Smirnoff #TroyeSivan #BrandBuilding #CulturalRelevance #CreativeLeadership | Diageo |

From "TATA"?? to "BATA" ??everything is a brand . Even you and me are also brands (personal brands). A brand is any label that carries meaning and association . In today's marketplace ,brands are more than just names and logos : they are powerful assets that can drive success and growth for businesses. Johnson & Johnson stated that ' Our company's name and trademark are by far our most valuable assets ' ?Below are some reasons why building a strong brand is essential : #Brandstorytelling #Brandbuilding #Brandidentity #Brandmanagement

Where does your company need to be?

Both brand reputation and brand recognition are crucial for business success, regardless of your industry. In recruitment, reputation is particularly vital. A strong reputation builds trust, which is essential for attracting clients and candidates. Without it, you risk a loss in engagement, fewer opportunities, and ultimately, a negative impact on your revenue. ?? Building a strong reputation requires significant time, dedication, and hard work. Brand recognition also plays a key role. Distinctive elements like Coca-Cola’s iconic red or Nike’s memorable "Just Do It!" slogan make a brand instantly recognizable. Take the Hawkstone's beer for example. Having such strong brand recognition after only being on the market for a couple of years due to where (and who) it has come from. Meaning they can sell it for the eye-watering price of ￡6 a pint!! ?? While both brand recognition and brand reputation are essential, which do you believe holds more weight in the success of a business? #brandrecognition #brandreputation #theONEgroup

[VIDEO] Brand Moments: Caitlin Clark Sports have been and continue to be big business. What can we learn from the rise of Catlin Clark? Let's dig in. Watch and learn here --> https://lnkd.in/gvAnxwXx #brand?#brandmoments

I am so thankful to have had the opportunity to only do strategy work and go from textbook straight to implementation. From regressions to customer journeys’ moments of truth, capability driven strategy and growth portfolio design, one business case to another investment case, ecosystem roles and strategic partnership formation that create optionality to white label, build or acquire clients’ path to scale, product development and Go-To-Market plans or roadmaps, business model re-invention and game-theory competitive responses, primary reasearch design and survey launch, digitally interactive concept prototypes brought to life by creative designers and designed to gauge consumer interest or identify channel patterns, segmentation, targeting and positioning of carefully articulated differentiating value propositions, strategic tech architectures delivered in agile and de-risked implementation enabling a consistent omnichannel CX, Porter’s 5 forces are just our Week 0 introductions #forreal