BrandShield的动态

?? The Global Impact of Counterfeiting: Challenges and Solutions ?? Counterfeiting remains a pervasive issue that affects industries worldwide, compromising brand integrity and consumer trust. According to a recent Forbes article, the global counterfeiting market is estimated to cost the economy billions annually, impacting everything from luxury goods to everyday consumer products. As counterfeiters become increasingly sophisticated, it’s crucial for brands and consumers alike to stay vigilant and informed. ?? How Can We Combat Counterfeiting? One promising solution is the use of advanced technology to enhance product authentication. This is where Digimarc Validate comes into play. Digimarc offers a cutting-edge solution that integrates a digital layer of security into brand protection programs to help ensure that every item can be verified as genuine. Key Benefits of Digimarc Validate: 1) Enhanced Brand Protection: Provides a robust defense against counterfeiting by making it easier to track and authenticate products. 2) Streamlined Authentication: Simplifies the process for consumers and retailers, allowing for quick and accurate verification through a smartphone or scanner. 3) Improved Consumer Trust: Empowers consumers to confidently purchase products, knowing they are receiving authentic goods. As we navigate the complexities of global counterfeiting, integrating technologies like Digimarc Validate can significantly bolster our efforts in protecting brands and ensuring product authenticity. Let’s continue to advocate for and invest in solutions that safeguard our markets and support genuine products. #Counterfeiting #BrandProtection #Technology #DigimarcValidate #ProductAuthentication #ConsumerTrust #Forbes

Sometimes, it’s easy to tell if a product is counterfeit, even before buying it. This is where your common sense can help you. At other times, you’d need insider tips from an online brand protection expert to know what you’re dealing with. If you don’t happen to be best friends with one of those guys, you’re in luck: our very own Felix Behnen is about to share his tips with us. Find out now from our insider guide how a trained online brand protection expert recognises fakes and learn how to protect yourself against the hazards of counterfeit products: https://lnkd.in/e_zbGZVe #counterfeiting #guide #ipprotection

Counterfeit chaos threatens brands everywhere! In today's fast-paced digital marketplace, counterfeit goods have become a rampant issue, undermining the integrity of authentic brands and creating a landscape of confusion for consumers. These deceptive products not only damage the reputation of legitimate businesses but also pose significant risks to consumers who may unknowingly purchase inferior or unsafe items. The reality is that only the boldest brands will rise above this challenge, armed with innovative invisible encryption techniques and fierce intellectual property protection strategies. Are you prepared to fight back against this growing threat? It’s time to take a stand and safeguard your brand's identity, reputation, and revenue. By embracing cutting-edge technology and proactive measures, you can effectively combat counterfeiting and ensure that your products stand out in a crowded marketplace. Together, we can create a safer shopping experience for consumers while protecting the unique value of your brand. Let’s unite in this fight for authenticity and quality—because your brand deserves nothing less than victory! https://lnkd.in/e6WEsfy5!

?? The Dark Side of Holiday Shopping: Why Brands Need Protection Against Counterfeiters This article is not just a good reminder looking inside your organization, but also a good set of tips for awareness messages that your teams can take home to friends and family. Of help too on protecting branding and customers is the oft overlooked benefits of DMARC and FIDO. https://lnkd.in/gg-QKcsv

#ScamAlert Selfridges appears to have a serious inhouse theft issue at the picker stage of their online purchase path. Even major brands can fail customers, it happens, however it’s important to resolve the customer experience and fix the problem and not just hide from the responsibility. From a purely business process perspective if you send a box weighing 0.1kg supposedly full of clothes and makeup it should weigh more. Now these criminal acts appear to go back to 2018 and the product loss and fraud protection team have not identified the issue or resolved it. Empty Box 2018 https://lnkd.in/eKcS6CmZ ￡5000 ring https://lnkd.in/eUAqKZtS #ecommerce #customerexperience #onlineshoping #fraudprotection #Selfridges #Christmas2024

Knowledge is power...be cautious.

In this video, we'll demonstrate how to use the NFC Tools app to enhance brand authentication and social engagement with NFC garment badges. By writing product details for anti-counterfeiting and adding social media links, we'll show how the tag serves both security and marketing purposes when scanned. #NFC #Technology #Garment #Badge #Social #Counterfeiting #Tool

This article makes me sad. It is not cool to be an imposter, and infringer or wear fake brand names, period. When you support counterfeit goods, you support terrorist organizations who do not pay taxes and do not pay their employees a far wage. Most exploit child labor. When you buy counterfeit goods, your identity and credit card information may be at risk. You are buying goods that use cheap, substandard, and dangerous components that endanger consumers. Counterfeit goods put the reputation of branded manufacturers at risk and drive up the cost of legitimate goods for everyone. Want to support your economy? BUY AUTHENTIC GOODS! And if you cannot afford them, save your money until you can. The piece of crap you will buy is not worth it, I promise you. https://buff.ly/4bGn66t #brandprotection #trademarks #counterfeitgoods

Counterfeit products pose significant challenges for retailers and financial institutions, from reputational risks to potential revenue losses. These industries have to dig in on the allure of counterfeit goods to develop effective strategies to combat this growing threat and protect their bottom line. It's great to see commentary from Charles Olschanski CFE, CFI, at Tiffanys, who knows his stuff in Loss Prevention regarding counterfeit trends and navigating this complex landscape. #Retail #Fraud #LossPrevention

It’s becoming easier and easier for young people to buy weapons. Yesterday I discovered that you can buy knives on the fast fashion website SHEIN - selling knives for under ￡5. Although they are sold by third parties and the website is trying to crack down on it, they are not having much success as there’s huge numbers of knives - many patterned and ‘prettified’. Normalising the buying and carrying of knives in this way needs to be looked into by Trading Standards - in the same way as disposable vapes are being banned, we need to do more as a society. https://lnkd.in/ec78sH2F