BrandSense Research的动态

Question: can AI Agents qualify in some ways as "Audiences"? I realize the obvious knee-jerk answer is "No, we aren't transacting on them." - yet. This may be worth further consideration for many companies in our industry. Given that AI agents are making rational decisions based on their perceptions and data to produce optimal performance and, ultimately, meaningful results there are sectors of the media and ad industry that should reconsider the impacts and opportunities for their businesses. Everyday, we're hearing more about Generative AI reshaping industries, particularly the media landscape - for some, an existential threat. AI Agents and Retrieval Augmented Generation (RAG) are constantly scraping a publisher or streamer's information, data and content, processing and optimizing the perceived value, and rendering it or part of it in some way. As users scale these AI products they will continue to directly impact most businesses across the web. So, with all of this in mind, I'm surprised we're not seeing more position papers, consortiums or proposed Gen AI products or "potential standards" coming out of the Verification and Measurement sector of our industry. I'd think that they have even more to lose than publishers and content creators. I know this sounds really abstract right now but shouldn't the MRC at least consider, discuss and have an evolving position on what may eventually constitute as an "Accredited environment" within some forms of Generative AI? Thoughts?

Stay up-to-date with the latest trends in the tech industry! According to Data Axle's Courtney Black, March was a busy month. Here are some of the topics that were on everyone's minds: - Responsible generative AI use - The demise of the third-party cookie - Personalization Make sure to keep these trends in mind as you navigate the world of tech. What other trends have you noticed recently? Let's keep the conversation going. #TechTrends #AI #DataPrivacy

GML 2024: AI Overviews Featuring Shopping Ads. AI Overviews were recently introduced at Google I/O 2024 and are now available in the United States. During Google Marketing Live 2024, it was revealed that Shopping ads will be integrated into the Overviews, appearing based on relevance to the search query and AI-generated content within the Overviews. #googleads #googleshopping #googleads #shoppingads

26% of publishers have editorial policies prohibiting the use of generative AI? The AOP Association of Online Publishers revealed in its annual survey that they asked the digital publishing industry about their attitudes to different challenges and opportunities facing their businesses, including cookie deprecation, generative AI, and sustainability. While a quarter of respondents have editorial policies prohibiting the use of generative AI, other survey participants are preparing for the inevitable growth of GenAI via the delivery of efficiencies within businesses and product development. However, most publishers share a general concern over the negative impact of generative AI on content production, citing AI clickbait, the need to ringfence premium content, and a potential flood of synthetic content.? https://lnkd.in/euSkVReD? #AI #generativeAI #publishers #digitalmedia?

From responsible generative AI use to the demise of the third-party cookie, Data Axle's Courtney Black shares the trends your colleagues were talking about in March. Stay informed about the latest trends in the industry and keep your skills up to date. Check out this insightful article to learn more. #DataAxle #AI #Cookies #Personalization #Trends

Search still accounts for huge amounts of referral traffic to News Publishers. However, it isn't the powerful methodology it once was and is going to be in continual decline as Gen AI results accelerate. The impact to numerous revenue streams is significant, which necessitates the need for alternative methodologies asap. This, in addition to multiple factors are a large part of why IP owners and AI platforms need mutually beneficial usage agreements in place. #Publishers #AI #Search

As AI continues to dominate headlines, we dug into both consumer and advertiser sentiment towards AI with Yahoo Advertising. The new study explores consumer usage, and behaviors around AI across different generations, as well as how advertisers can build better relationships with consumers when leveraging the power of the technology. Read more in ADWEEK: https://ow.ly/2VjU50QITqs

AI is everything

Google’s AI-Powered Ads ?? Google is stepping up its monetization game with AI-generated summaries (aka AI Overviews). Starting with mobile users in the US, Google is rolling out ads directly below these AI summaries. Sounds convenient, right? Well, it’s a mixed bag! Sure, users might connect with relevant products faster, but publishers and advertisers might feel the pinch. Why? Ads are still getting pushed below the fold, potentially reducing visibility, and Google isn’t yet sharing data on ad performance here. ?? The AI shift is fascinating, but could it mean a shift in the way businesses think about visibility? ?? What do you think about this approach? Is it beneficial or problematic for brands and publishers?

It appears that just the potential of AI has already disrupted numerous business processes. Will the perceived potential AI also turn the digital ad business upside down? #AI #digitalmarketing #embracenewtools #recruiting #kendalldavis