Brand Capital International的动态

???????? ?????? ?????? ???????? ?? ?27,410 ?????????? ?????? ?????????? ?? Anil Rai Gupta is one of India's most prominent businessmen, serving as the Chairman and Managing Director of Havells India, an esteemed electrical company. Founded by his late father, Qimat Rai Gupta, in 1958, Havells started as an electrical trading business. Today, it's a household name. ??? But there's more to Anil Rai Gupta! He is also the founder of Ashoka University, a prestigious liberal arts college in Haryana. ???? Now that you've got a glimpse of how Havells was built and managed by the man behind it, let's dive into the marketing and sales strategies that can turn small businesses into industry giants: ?? Effective Advertising Campaigns: Consistently driving consumer footfall by showcasing how the brand solves consumer problems. ??? ?? Omnichannel Strategy: Allowing customers to select products online and purchase them through a Havells distributor or showroom. ????? ?? Celebrity Engagement: Leveraging the trust and awareness that celebrities bring, while being mindful of the risks if the celebrity's brand value diminishes. ?? National Advertising: Creating campaigns that resonate with national sentiments and solve common problems for citizens. ?????? These strategies are essential for any entrepreneur aiming to scale their business. The key is to adopt the strategies that best suit your business nature. I'm excited to hear from you! What strategies have you implemented in your business, and what benefits have you seen? Comment below! ???? #businesscasestudy #casestudies #vardhakgujrati #Linkedinbusiness

"One of the primary dilemmas marketers face in India is that the country is made of many India's that have very different needs. What works for consumers in South India may not work everywhere else, for example." - Tushar Malhotra? Director - Sales and Marketing Bisleri International Pvt Ltd #CIIMLS #Marketingleadership #FutureOfMarketing #MarketingStrategy #MarketingExcellence

"One of the primary dilemmas marketers face in India is that the country is made of many India's that have very different needs. What works for consumers in South India may not work everywhere else, for example." - Tushar Malhotra? Director - Sales and Marketing Bisleri International Pvt Ltd #CIIMLS #Marketingleadership #FutureOfMarketing #MarketingStrategy #MarketingExcellence

This company has quietly taken over the industry and stands to benefit massively from India’s growing wealth. Let’s break it down 1/ Unmatched Growth In the last decade, this company’s sales have skyrocketed 7x from their 10-year average until 2022. With numbers like that, they’re far from just a regular player. 2/ Masterful Capital Allocation They’ve got a track record of optimal capital allocation, ensuring that every rupee is working hard to deliver value to shareholders and fuel expansion. Smart, strategic, and disciplined 3/ Aspirational Brand As India’s per capita income rises, consumers are leaning towards premium, branded products—and this company is leading the charge. it’s a statement of style, quality, and status 4/ Industry Leader This is India’s largest player in the industry, but they’ve quietly captured the market with consistent growth and smart moves. They’re turning into a household name, as more Indians aspire to own their products. 5/ On the charts, the company is close to it's 1 year support level after correcting 35% and making fresh highs Want to know which company is set to dominate? Reshare and DM to discover this trailblazing brand and why it should be on your radar! #Investing #AspirationalBrands #PerCapitaIncome #StockMarketGems #CravingAlpha

????????? ?????????? ???? ????????????????: ?????????????????? ??????????’?? ???????????????? ???????????????? ???????? ???????????????????? In a country as diverse as India, where every state, city, and village has its unique preferences and behaviors, understanding the regional pulse is not just an advantage—it’s essential. That’s where IndiaPolls comes in. ?? ???????? ???? ????: IndiaPolls empowers brands to go beyond generic strategies. We help businesses dive deep into regional consumer behavior, revealing the preferences, attitudes, and trends that define specific markets across the country. ?? ?????? ???? ??????????????: What works in Delhi might not resonate in Tamil Nadu. With IndiaPolls, you can craft hyper-targeted products and campaigns that connect with consumers on a personal level, leading to better engagement and higher ROI. ?? ?????? ???? ????????: ? Pinpoint regional preferences. ? Identify trends in buying behavior. ? Optimize marketing strategies for specific states or cities. ? Stay ahead of the competition by understanding the real India. Ready to tailor your brand’s journey to India’s regional heartbeat? Watch this video to see how IndiaPolls is transforming regional insights into national success! #RegionalInsights #IndiaPolls #ConsumerBehavior #MarketingStrategies #BusinessGrowth Vishesh Sagar Agnihotri Mohit Chauhan Abhinav Kaushik

Indian consumer market is divided into three segments: India 1, India 2, and India 3. India 1 has high discretionary income and major buying power, with around 100k items purchased. India 2 and India 3 buy around 10k and 1k items, respectively. Knowing these segments helps create better products, smarter pricing, and targeted marketing. Interestingly, a small group of users drive a big chunk of industry activities. #MarketSegmentation #ConsumerInsights #IndiaMarket #D2Cmarketing #performancemarketing

The hashtag?#GoodbyeIndia?trended in the past decade due to foreign players falling confidence in the Indian market. According to government records, nearly 3,000 foreign companies have shut operations in India since 2014. Several factors contribute to the exit of these international brands: 1. Indian consumers may perceive the brand as overly expensive. 2. Inadequate supply chains and low confidence in local partners. 3. Changing government policies and unpredictable regulations. 4. High tax structures in India. 5. The herd mentality of Indians, who tend to stick to one or two brands over the long term. 6. Poor product development and aftersales support. 7. Manufacturing limitations. However, my sense is above narrative of?#Goodbyeindia?will change dramatically in coming decade to?#OnlyIndia?#ForeignBrandsReturn?#IndiaReopens. According to a report by the Boston Consulting Group (BCG) and The Retailers Association of India (RAI), India’s retail market is projected to grow from approximately $840 billion today to $1.1 trillion by 2027 and $2 trillion by 2032, with a CAGR of 25%. The article “Foreign brands return to India with new script” from Business Standard has further boosted my confidence. #Indiastory #OnlyIndia?#ForeignBrandsReturn?#IndiaReopens

Remembering Netaji Subhas Chandra Bose on his Jayanti. Inspired by his vision of a free and self-reliant India, let us harness the power of digital marketing to drive growth, innovation, and prosperity in our nation. Together, we can build a stronger and more empowered Digital India. #NetajiJayanti #DigitalIndia #JaiHind #BrandElevation #DigitalMarketing #AIMarketer #MarketingTrends?

Check out our brilliant marketers at Blenheim Chalcot India discussing their experiences working across multiple sectors! ? Gain some insight into their learnings! #BCIndia #Marketing

For once let's think beyond the numbers for today and aim for growth that lasts. In India, we don’t say “Congratulations, your campaign is live!” We say “How many sales did we get today?” and I don’t think that is beautiful. Focusing only on short-term gains without considering long-term growth is a mindset that leads to lost opportunities. True success lies in : -Building sustainable brands, -Nurturing relationships, -Playing the long-term game to unlock exponential growth. Short-term sales may give quick wins, but investing in a holistic strategy builds lasting success. #trend #SustainableGrowth #LongTermVision #DigitalMarketing