As Gen Z’s purchasing power grows, they’re increasingly turning to Spotify for music and podcasts, often trusting podcasters more than social media influencers. With a strong correlation between Spotify and brand engagement, marketers should dial into audio and video to connect with this generation effectively. Cut through the noise and focus on clear, compelling ads that resonate. ? #GenZ #Spotify #Marketing #Q4Shopping
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Listening to Moses Kemibaro's podcast on content monetization. Creators, and influencers, listen! He says good content brings an audience. But if you serve the master of revenue, you will risk losing your very audience. It's important to find a balance between interesting & effective content and commercially sustain it in a manner that makes sense! #contentcreation #creators #contentmonetization
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With Spotify’s latest launch — the addition of comments on podcasts, and potentially on music in the future — the streamer is expanding into a social networking experience. This change could have a very interesting impact on influencer marketing! Imagine your favorite influencers not only sharing playlists but also posting exclusive content, creating interactive experiences, and engaging with followers directly on Spotify. For influencers, this means another new platform to showcase their creativity and connect with their audience in a more personal way. Brands could leverage these connections and set up unique marketing opportunities that blend music, social interaction, and influencer content. Who knows if Spotify will truly take off as a social space, but it’s WELL worth keeping an eye on as the platform continues to evolve and integrate social features. https://tcrn.ch/3S4aVJZ
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Are influencers the new billboards? In a world where attention is currency, brands are betting big on influencer marketing. But is the impact worth the investment? Catch Viswanathan S and Sriram Selvan from REC709 Films as they unpack the reality behind the reach, cost, and impact of influencer marketing. ?? Stay tuned for the full podcast—coming soon! #InfluencerMarketing #DigitalEra #REC709Insights #TalkMentaries
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Struggling to Scale in 2024? Here’s the Secret: With rising costs, efficient marketing is critical. Aspire’s 2024 Benchmark Report highlights how influencer marketing isn’t just about awareness anymore- it’s driving conversions across the entire funnel. As an industry expert in D2C creator marketing, I’ve seen firsthand how influencers can transform brand growth. Whether you’re looking to boost awareness or drive conversions, influencers offer a powerful, full-funnel solution. Want to see how this can work for your brand? Partner with us at West End Media and tap into the power of creator marketing to fuel your business success! Learn More: https://lnkd.in/gGJBxQAx Source: https://lnkd.in/ek88Bgme #InfluencerMarketing #CreatorMarketing #D2CMarketing #DigitalMarketing #BrandGrowth #ContentCreators #MarketingStrategy #CustomerAcquisition #PerformanceMarketing #SocialCommerce #EcommerceStrategy #BusinessGrowth #DigitalAdvertising #MarketingROI
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Content creation and influencer partnerships are evolving with TikTok Shop. ?? ? In our latest podcast clip, we explore how TikTok Shop allows businesses to effectively collaborate with influencers and utilize user-generated content. Learn why offering samples can drive more engagement and how organic partnerships can outperform traditional ads. Tune into the full episode of the Amazon Legends Podcast to learn more! #AaronHughes #TikTokShop #ContentCreation #InfluencerMarketing #eCommerce #UserGeneratedContent #AmazonSellers #BusinessGrowth #AmazonLegendsPodcast
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Beware: Nightmare Influencer Marketing Moves That’ll Keep You Up at Night! Navigating influencer marketing can be a thrill, but some spooky mistakes might leave your brand ghosted! Here are a few frightening missteps to avoid: 1. The Invisible Influencer: Partnering with influencers who don’t align with your brand or audience, causing your message to vanish into thin air. 2. Mummy-Wrapped Messaging: Over-scripting influencer content, stifling authenticity, and wrapping up their unique voice. 3. Phantom Followers: Choosing influencers with high follower counts but low engagement, leaving your brand haunted by bots and ghost accounts. Don’t let these eerie errors haunt your strategy! Build meaningful partnerships, embrace authentic voices, and keep your audience truly engaged. Learn More: https://lnkd.in/gGJBxQAx #HappyHalloween #Halloween #InfluencerMarketing #PodcastMarketing #CreatorMarketing #DigitalMarketing #InfluencerStrategy #PodcastGrowth #BrandGrowth #SocialMediaMarketing #ContentCreation #MarketingStrategy #BrandAwareness #ContentMarketing #RevenueGrowth #DigitalStrategy #MarketingTrends #BusinessGrowth #GenZMarketing #MillennialMarketing #WestEndMedia
West End Media | Expert Influencer, Podcast, & TikTok Shop Marketing
westenddigitalmedia.com
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Check out the latest EMARKETER podcast episode featuring our Team Lead, Influencer Partnerships, Carissa, as she dives deep into topics like the impact of influencers on both upper- and lower-funnel outcomes, common mistakes brands make when blending influencer and affiliate tactics, and more. It's a must-listen for anyone in the marketing world: https://lnkd.in/e-iYH4t6
eMarketer Podcast: The Daily: Measuring influencer marketing efforts, a "people's" bid to buy TikTok, and Meta shuts 'Workplace'
awinshare.com
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?? Dive into our latest podcast episode on the power of pet influencers! Discover how these furry friends can skyrocket your brand's appeal and engagement. ?? ?? From their universal charm to strategic collaborations on a budget, learn why pet influencers are the secret ingredient to your marketing success. ?? Listen now and transform your approach to influencer marketing!
Influencer Marketing for Pet Businesses
https://skarletrockwood.com
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What are the most notable trends you have observed in influencer marketing recently? ?? Lindsey Gamble, the Associate Director of Influencer Innovation features on IMpulse: The Influencer Marketing Podcast S2E2. In this episode, you'll learn: ?? One controversial "hot take" on influencer marketing ?? Notable trends in influencer marketing ?? TikTok's future in the USA ?? Which influencer Lindsey would like to take to lunch The full episode will drop tomorrow. Stay tuned! #impulse #influencermarketing #later #creators #phyllo #thousandfaces #lindseygamble
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Ready to unravel the future of digital media? Michael Shields and Rebecca Sykes from The Brandtech Group discuss AI, synthetic influencers, and the need for transparency in this latest episode of Exploring the YouTube Ecosystem. Don’t miss out on their expert analysis and predictions! Watch it on YouTube now! https://hubs.li/Q02GKXH10 #ExploringTheYouTubeEcosystem #AI #DigitalInfluence #Podcast
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