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Empathy and active listening are transformative in sales, crucial for truly connecting with a prospect. Integrating empathy allows sales professionals to genuinely understand and align with the emotions and situations of the people they interact with. Active listening further elevates this connection, involving more than just hearing words—it's about understanding the underlying problems and needs expressed during conversations. It's essential to keep quiet at times, allowing for pauses and silences that give prospects space to think and speak, sharing their thoughts and concerns freely. Dominating the conversation can be counterproductive; letting the prospect express themselves ensures a more balanced and productive dialogue, vital for advancing any sales relationship. #empathy #sales #activelistening

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