Shelterwell hired Braid Creative to develop a memorable brand that communicates their mission the go-to experts for tenant rights while also promoting education, advocacy, awareness and influencing policy for lasting change. Shelterwell (previously LTRC*) wanted a brand that conveyed connection, hope, clarity, momentum, and solidarity. Here's what Shelterwell said about working with Braid Creative: "We have LOVED working with you and your team. You all have been such an important part of creating Shelterwell. We are forever grateful. The process was smooth, exciting, fun and inspiring. One of the most beneficial aspects was that Braid helped us clarify our messaging.?In the course of working with Braid the scope of our work changed, and they were able to pivot seamlessly. The brand platform beautifully encapsulates our mission and vision, and articulates it in a way that is compelling, clear and exciting." - Amy Coldren, Shelterwell *We loved working with our naming partner Patrick Yovanov at @jingleheimer.co for this project.?
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