波士顿谘询公司的动态

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Personalization is a $2 trillion opportunity.?? ? Personalized: Customer Strategy in the Age of AI?offers a playbook for capturing your share of this personalization prize. The book demystifies personalization at scale, distilling the formula for success into what we call the five promises of personalization.? ? Learn about the book, explore the interactive slideshow, and use our Personalization Index? to see how your company stacks up: https://on.bcg.com/47ZgjF3?

Vishwakarma P.

Market Research Manager @ Sierra Circuits | Market Intelligence | Insight Specialist | Marketing Analytics | Digital Marketing

1 天前

Boston Consulting Group (BCG) insightful article! One aspect that could further enhance the discussion is the role of real-time personalization. By dynamically adjusting content and offers based on real-time data, businesses can significantly improve revenue, user engagement, and customer experience. 1. Revenue Impact: Companies that excel at real-time personalization generate 40% more revenue. 2. Customer Engagement: Real-time personalization can lead to a 30% increase in customer engagement by delivering relevant content. 3. Customer Experience: Real-time personalization significantly enhances customer experience by providing tailored interactions across various touchpoints, such as browsing behavior, purchase history, and preferences.

Phong Pham

Helping business make smarter decisions with data

1 天前

Personalization is key to a great customer experience. I can’t count how many times I’ve had to unsubscribe from sites recommending women’s clothing to me — clearly, their algorithms still have some learning to do! ??

Mario Lucero

Business Growth Strategist | SMB Transformation Expert | Profit Maximization Consultant

1 天前

Looks great

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