Bold Strategies, a Harvest Group Company的动态

Inflation is like a pigeon that falls down the chimney into your living room. It’s not welcome, it’s hard to contain, hard to get rid of, and leaves a mess behind. One messy result of inflation is the proliferation of private label products. Since they’re cheaper than brand names, shoppers turn to them when things get tight. Naturally, retailers capitalize on this by promoting them on the digital shelf. Data Impact by NIQ had a look at private label as part of assortment at 5 retailers in the US. Check out the analysis below. #ecommerce #brand #fmcg #omnichannel #inflation #privatelabel #Aldi #Walmart #Target

Today we’re featuring a leader from a group that includes five leading omnichannel grocery brands in the United States. Ahold Delhaize USA is a division of global food retailer Ahold Delhaize and includes Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop, which taken together comprise the largest grocery retail group on the East Coast and the fourth largest grocery retail group in the nation. My guest is Megan Chickrell and she is the Senior Manager of Loyalty Strategy for ADUSA. Megan joins me today to share some of incredible learnings from the many years across her career leveraging loyalty across multiple retail brands. #letstalkloyalty #loyaltymarketing #loyaltyprograms #Loyaltytv Get the links to this episode in the first comment of the comment section. Enjoy listening!

Discover how JJ Food Service Limited, a leading omnichannel bulk food retailer in the UK, is transforming its operations with RELEX Solutions. Watch our short video interview with Managing Director Mushtaque Ahmed, as he shares insights on the success of unifying promotion planning and price optimization.? #Pricing #Promotions #retail #supplychain?

The momentum continues: On today’s earnings call, Kroger reported strong Q4 and full-year 2023 results, building on three consecutive years of growth. Of note for marketers: The retailer drove double-digit digital sales increases, significantly upped customer visits, and grew loyal households. ? For our summary and key takeaways, take a quick read of #MPG’s Kroger Earnings Report Recap. What will it take to drive sales and profitable growth this year at Kroger and in the Grocery channel this year? For our insights, drop a comment below or reach out to @AshleyCurtis at [email protected] ? #retail #marketing #Kroger #grocery #omnichannel #mpg #marketperformancegroup

https://lnkd.in/gKb47CGD Numerator’s new Regional Retail Dashboard reviews omnichannel purchases and promotional insights across four US census regions (Northeast, Midwest, South, and West). Six headlines: Across the U.S., the top five retailers for CPG spending are Walmart (21.2%), Costco (7.8%), Kroger (6.9%), Amazon (5.3%), and Albertsons (4.3%) Walmart is the most popular retailer in three of the four regions; however, it falls to Costco (16.4% vs. 15.5% of CPG spending) in the West For the entire U.S., 56% of CPG spend goes to food and mass retailers In the Western U.S., 19% of CPG spend goes to the Club channel Southerners over-index at dollar stores (Index 132 vs. Total U.S.) Consumers in the Northwest spend 7% of their dollars at liquor stores? #cpg #supermarkets #mass #drugchains #clubchannel

When we started refive, we were often asked if physical retail has a future. 5 years in, we still get asked that, 5 years later, we'll probably continue to get the question. The reality is, we are seeing and will continue to see more online first retailers add brick and mortar to their channel mix. Jonas Karlén of Adlibris talks about the experiential aspect in his interview with Paula below. Super significant for many sectors - customers want to flip through the pages, feel the fabric and smell the fragrance. The even bigger elephant in the room is economics: brick & mortar stores will continue to be much more profitable (lower returns, lower ad spend, larger real basket sizes etc.) in the foreseeable future. The cost of acquiring customers online will continue to increase. The gatekeepers Meta, Google and co, have little to no incentive to change this. In the non-zero-interest-rate era that means that acquiring a high GMV customer at any cost, who'll then go on to return a large fraction of their order, effectively being a low or no margin customer, just isn't worth it. This alone is enough of a reason why we will continue to see successful online brands make a break into the physical world. How about the various brick & mortar concepts that have failed in recent years? They just did not keep up - doing brick & mortar well in 2024 is not just about having a good location and merchandising, but a strong customer experience, data strategy and a holistic strategy for the pre- & post-purchase journey. The good news is, the smart retailers are catching up. We'll see a brick & mortar retail renaissance this decade, and while the stores might look a lot like they have for the last 100 years, behind the scenes they will function a lot more like online channels. Exciting times!

We’re back with our regular round-up of news from the incentives space, this time highlighting a crop of new and improved loyalty programs ?? Swipe through for the latest on: ?? How Foot Locker’s new loyalty program prioritizes omnichannel rewards and early access to exclusive drops. ?? Grocery chain Albertsons Companies’ 16% increase in loyalty program membership last quarter. ?? SEPHORA UK's new rewards program, following its launch in the market 2 years ago. ?Why loyalty programs have become a “must-have” for brands across industries, with membership reaching new highs last year. Any industry hot topics we’ve missed? Find the links to the full articles in the comment below.

In a climate of inflation and higher interest rates, how can retailers best serve the needs of their increasingly price-conscious consumers? Our RPI outlines several key drivers of retailer success during this time, with a major driver being the trust consumers have in retailers with both an online and physical store presence. Australia’s top five most trusted brands, Chemist Warehouse , Bunnings, Dan Murphy's, JB Hi-Fi AND Kmart Australia Limited, all have strong physical and online presences. To learn more about the impacts of inflation on consumer sentiment and why an omnichannel structure is the most trusted, read the full report. https://bit.ly/42mAQAp #retailstrategy #shoppinginstore #ecommerce #brickandmortar

Inflation is like a pigeon that falls down the chimney into your living room. It’s not welcome, it’s hard to contain, hard to get rid of, and leaves a mess behind. One messy result of inflation is the proliferation of private label products. Since they’re cheaper than brand names, shoppers turn to them when things get tight. Naturally, retailers capitalize on this by promoting them on the digital shelf. Data Impact by NIQ had a look at private label as part of assortment at 5 retailers in the US. Check out the analysis below. #ecommerce #brand #fmcg #omnichannel #privatelabel #Walmart #Target #Aldi

Winning at the digital shelf is a crucial element of?omnichannel brand success. And with key retailers continually?adjusting?their?content requirements and promotional offerings,?it's critical for brands to stay ahead of the change. That's where we come in. To help our clients keep pace?with this ongoing evolution, Mars United Commerce developed the Digital Shelf Report, a cross-retailer guide for tracking the key content opportunities and sales-enhancing?tools available?on leading ecommerce websites. And the third edition is out today! The latest update includes expanded coverage to 11 key retailers with the addition of Ahold Delhaize USA, DoorDash, and Shipt. Download your copy here:?https://lnkd.in/grFfC8bh #digitalshelfreport #ecommerce #digitalstrategy #brandstrategy #retail