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?????????????? ????. ????????????: ?????? ???????????? ?????? ??-???????????????? ?????????????????? Walmart and Amazon are locked in a fierce battle for e-commerce supremacy. Walmart's aggressive expansion, including their partnership with TikTok, is challenging Amazon's dominance. Here's what's at stake: Walmart's extensive physical presence complements its growing online platform, offering a unique omnichannel experience. However, Amazon's technological edge and customer loyalty keep it at the forefront. Brands must navigate this rivalry by diversifying their strategies across both platforms. Yet, a challenge persists: Walmart's e-commerce features are still catching up to Amazon's robust ecosystem. Brands should leverage Walmart's reach while continuing to capitalize on Amazon's advanced tools and vast audience. In this battle, adaptability and strategic alignment with both giants will be crucial for long-term success. ?? Stay competitive in e-commerce. Diversify your strategies today! #Ecommerce #Walmart #Amazon #DigitalMarketing #RetailBattle #walmartmarketplace #walmartbusiness #amazonfba #amazonbusiness

?????????????? ????. ????????????: ?????? ???????????? ?????? ??-???????????????? ?????????????????? Walmart and Amazon are locked in a fierce battle for e-commerce supremacy. Walmart's aggressive expansion, including their partnership with TikTok, is challenging Amazon's dominance. Here's what's at stake: Walmart's extensive physical presence complements its growing online platform, offering a unique omnichannel experience. However, Amazon's technological edge and customer loyalty keep it at the forefront. Brands must navigate this rivalry by diversifying their strategies across both platforms. Yet, a challenge persists: Walmart's e-commerce features are still catching up to Amazon's robust ecosystem. Brands should leverage Walmart's reach while continuing to capitalize on Amazon's advanced tools and vast audience. In this battle, adaptability and strategic alignment with both giants will be crucial for long-term success. ?? Stay competitive in e-commerce. Diversify your strategies today! #Ecommerce #Walmart #Amazon #DigitalMarketing #RetailBattle

ICYMI. Here are the top 5 most engaging posts on my feed from last week. 1?? ?????????????? ???????????????? ???????? ???????????? ???? ?????????????? ?????? ???????????? ??????????????????????. https://buff.ly/4e8AFgE 2?? Walmart is significantly enhancing its eCommerce platform, Walmart Marketplace, by introducing new product categories, omnichannel experiences, and fulfillment solutions for third-party sellers. https://buff.ly/3AUS9Pp ?? Amazon Expands E-Commerce Horizons with Social Media Partnerships ?? https://buff.ly/3za1zGa 4?? ???????? ???? ???????????? ?????????????????? ?????? ?????????????? ?????????????? ???? ????????????, ???????????????? ???????????????? ?????????????? ?????? ??????????????????????. https://buff.ly/4ef50KM 5?? Amazon apparently suffered an outage today that affected checkout for some customers. https://buff.ly/4ef511i

? Is Your Business Ready for 2025? E-Commerce is Where the Real Growth Is! Here’s a wake-up call: If your organization isn’t focused on e-commerce, you might be missing the biggest revenue driver of 2024 and beyond. E-commerce now powers?18.2% of all U.S. retail sales—and it’s not slowing down. The growth trajectory is only set to accelerate, especially as we head into the holiday season. Platforms like Amazon, Shopify, and Walmart Marketplace continue to break records, while Etsy and other niche marketplaces also surge ahead. Sellers are harnessing cutting-edge AI tools from?JungleScout,?Helium10, and?Seller Cloud?to optimize everything from pricing to inventory. Consumer expectations? Higher than ever. According to DigitalCommerce360,?75% of shoppers?now demand faster shipping, seamless returns, and personalized experiences. Retailers who fail to meet these demands are losing market share—and fast. The message is clear: The future of retail is online. Those who embrace omnichannel strategies and lean into digital transformation are reaping the benefits. Those who don’t? Well, it’s getting harder to stay in the game. The question is:?Are you ready to dominate 2025’s e-commerce landscape??Or are you playing catch-up while competitors race ahead? Read it: https://lnkd.in/gtPFd3Hz #Amazon #Retail #SupplyChain #ConsumerTrends #OnlineShopping #DigitalTransformation #Logistics #PricingStrategy #RetailTrends #FutureOfRetail #SocialCommerce #DataDriven #ConsumerInsights #Leadership #Innovation #ShopOnline #SmallBusiness #HolidayShopping #BlackFriday

Should you sell on Walmart Marketplace? No. Yes. Maybe. I get this question almost every day. “Eric, this Amazon launch has gone great.” Should we launch on Walmart and TikTok Shop? And Macy’s.com and Kroger and Greatstuff.net? Although I’m VERY bullish on Walmart marketplace… And we launch plans on both for living… My answer is often “no”. I’ve made cases for both marketplaces. At some point, the answer is going to be yes. But you have to know what you’re getting into. -> Walmart Marketplace is much smaller than Amazon. -> The Walmart customer is a value shopper. -> Ad conversion *can* be lower than Amazon. Here are some good reasons to turn to Walmart: -> You can handle another layer of complexity. ? -> Your Amazon foundation is built and solid. ? -> You’re planning to pitch to Walmart Retail. ? (?? You want to prove product fit.??) -> You’ve launched into Walmart Retail. ? -> Theres a case of resellers gone wild. ? (Thank you Derek Gould for the last one.) Most agencies will say “yes”, as long as you’re willing to pay. But the right answer might be “no”. Until you’re really ready to run in a new direction. Chart credit to SimilarWeb. Link in comments. ——— ?? We grow brands on Amazon. ?? We increase velocity in Whole Foods, Walmart, Target, Walgreens, CVS, Kroger, Sam's, COSTCO, and lots of other cool retailers. #cpg #cpggrowth #retailgrowth #retailvelocity #omnichannel #amazonagency #retailmedia #shoppermarketing #othercoolstuff

eCommerce & Strategy: Amazon advertising ???? Great summary by Juozas Kaziuk?nas. Key theme: (1) “The more ads Amazon buys, the more people come to Amazon….the more ads it can sell to brands, the more cash it has to spend on ads.” Fun facts: (4) ?? $1.00 — Amazon spends on marketing ?? $1.20 — Amazon gets back from brands that advertise on Amazon ?? $9.6B — Q1 2024 Amazon marketing spend ?? $11.8B — Q1 2024 Brands spent on advertising on Amazon Ways to get in touch: The Retail eCommerce Club The CPG View Pattern? #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin #thecpgview

????????????'?? ??-???????????????? ????????????: ???????????? ????????????, ???????????????? ?????????? According to a recent forecast by EMARKETER, Amazon will account for 40.4% of US retail e-commerce sales this year, totaling a massive $491.65 billion. This growth trajectory continues a steady trend: - 2020: 37.9% market share - 2023: 39.6% market share - 2024 (projected): 40.4% market share ?? Importantly, Amazon also benefits from diversified revenue streams like AWS and Prime, offering additional buffers for overall growth. While Amazon's growth is consistent, Walmart poses a noteworthy challenge. Walmart's e-commerce sales growth rate (13.6%) currently outpaces Amazon's (10.5%), especially in the grocery sector. ?? Not to forget, new e-commerce players are making inroads. Temu's supply chain efficiency enables competitive pricing, while Shein's fast fashion model could erode Amazon's market share in specific categories. Other emerging platforms like TikTok shop could further disrupt the landscape. It will be interesting to see how this graph evolves in the coming years. Complete forecast: https://bit.ly/3W4tu3s #amazon #ecommerce #b2b #marketplace #retail #ceo #sales #news #storeautomator #omnichannel

What have you bought in the past week? Month? Year? More importantly, ?????????? did buy those things? If you are a brand or if you work in the ecommerce space, it's easy to get Amazon tunnel vision. But with Amazon becoming more competitive and nuanced, I think many of us are taking a step back, rubbing our eyes, and looking at the facts again. We are living through the manifestation of an omnichannel experience. At this point, everyone knows if you are not selling across channels, you are missing out on sizable audiences that are ready to shop. In 2023, 72% of 18–29-year-olds bought something from Amazon. 62% bought something from Walmart. And 32% bought something from Target, according to Statistica. Where I see brands getting stuck is actually putting that knowledge into practice. If you do not have channel-specific insight and expertise, it can be hard to navigate each channel's specific requirements, fulfillment challenges, and best practices. Is anyone finding themselves at this crossroads right now? Knowing that channel expansion would be a new level of growth for your brand but not being sure where to start? Send me a message and tell me what's holding you back.

No surprise Amazon continues to dominate digital retail in terms of visitors and sales. But they're also setting a blazing pace for Retail Media Networks with an astounding 77% of US retail media ad revenue (vs. 40.9% of sales market share).?We work with some of the largest buyers of retail media and firmly believe one reason is that advertisers see them as much more than a retail giant, or even an RMN. Their recent "win" at this year's upfronts confirms that agencies and brands see Amazon as an indispensable omnichannel media partner. Perhaps some of Walmart's recent investments will help it expand its share as well???#Amazon #RMNs #retailmedia #adstrategy https://lnkd.in/gzYK92gR

??Amazon Prime Days for the summer are here, how much will you buy??? Can brands still beat giant retailers in their e-commerce? Prof. Jan Becker has the answer to this ? https://lnkd.in/dfEJCn6A Big online retailers like Amazon, Otto, Temu, etc., have a great share of the e-commerce. However, brands should still put some effort into keeping their online stores going, and including a more personalized experience is key to success. ??Learn how to make your brand shine in the online retail world!