Boisson的动态

Are you losing sales like this restaurant is? All you need to do to sell more is make a small change to the menu. Just that? Nothing else? No. Nothing else. Pay attention to the items and their prices on the menu. The items are listed in random order in terms of prices. One of Dr. Cialdini’s principles of persuasion is contrast and one of the ways to apply it in practice is anchoring. In the case of a menu, the number people see first will anchor and thus influence their perception of the price they see next. I.e. if the first price on the menu is the lowest or low, then any price after it will seem higher and thus people will perceive it as more expensive and will be less likely to buy the pricier item. If the first item is the most expensive, whatever comes after it will seem cheaper and people will be more likely to buy it. “This is just perception. People are rational creatures,” you may be thinking. Daniel Kahneman got the 2002 Nobel Prize for economics because he explained how decisions are made. The value of this for businesses is huge. Back then there was evidence for 90% of decisions being made subconsciously, quickly, using decisions shortcuts. Today, evidence has raised this number to 95%. Anchoring speaks directly to these shortcuts. Does it really work? In 2012, Donald Lichtenstein ran an 8-week experiment in a bar in Colorado. When the menu patrons were given listed drinks from the cheapest to the most expensive, the orders made were worth 4% less than when the order of drinks was reversed. This is one of many examples of the difference anchoring makes. Is anchoring the only thing that will influence decisions? Of course not, but if you get your pricing right, it can make a financial difference to your restaurant. Happy persuasion! #persuasion #influence #sales __________________________? Hi My name is ákos Gerold. I help leaders, sales teams and engineers become top 2% persuaders and presenters. Sounds like what you need? Drop me a line.

Are you losing sales like this restaurant is? All you need to do to sell more is make a small change to the menu. Just that? Nothing else? No. Nothing else. Pay attention to the items and their prices on the menu. The items are listed in random order in terms of prices. One of Dr. Cialdini’s principles of persuasion is contrast and one of the ways to apply it in practice is anchoring. In the case of a menu, the number people see first will anchor and thus influence their perception of the price they see next. I.e. if the first price on the menu is the lowest or low, then any price after it will seem higher and thus people will perceive it as more expensive and will be less likely to buy the pricier item. If the first item is the most expensive, whatever comes after it will seem cheaper and people will be more likely to buy it. “This is just perception. People are rational creatures,” you may be thinking. Daniel Kahneman got the 2002 Nobel Prize for economics because he explained how decisions are made. The value of this for businesses is huge. Back then there was evidence for 90% of decisions being made subconsciously, quickly, using decisions shortcuts. Today, evidence has raised this number to 95%. Anchoring speaks directly to these shortcuts. Does it really work? In 2012, Donald Lichtenstein ran an 8-week experiment in a bar in Colorado. When the menu patrons were given listed drinks from the cheapest to the most expensive, the orders made were worth 4% less than when the order of drinks was reversed. This is one of many examples of the difference anchoring makes. Is anchoring the only thing that will influence decisions? Of course not, but if you get your pricing right, it can make a financial difference to your restaurant. Happy persuasion! #persuasion #influence #sales __________________________? Hi My name is ákos Gerold. I help leaders, sales teams and engineers become top 2% persuaders and presenters. Sounds like what you need? Drop me a line.

“Sale Me This Pen.” Or in my profession “Sale Me This Bottle.” As a salesman/saleswoman, you don’t want to just focus on the “obvious” traits of the product you are selling. Because chances are the customer has already heard about it somewhere or seen it before coming to you. Customers don’t want the obvious. They want the “hidden gems.” Customer Service starts with providing an Experience. Whether that be through your personal experience with the product, or an interesting fact that most people would miss just settling for the obvious. One of the best parts of working at Total Wine & More is their opportunity for associate development. Through daily, weekly, & monthly tastings of Wines/Spirits, or selling practices at POS/Salesfloor after tastings, associates are able to gain more confidence in the ability to not just talk about a product, but sell it. #totalwineandmore #salesman #saleswoman #associateengagement #teambuilding #leadership #managementtraining

Wegmans, Costco, Whole Foods, Aldi, your neighborhood bodega. Different SKUs. Different prices. Different "feels." The right fit for some customers, the wrong fit for others. Neither good nor bad. This variety is easy to conceptualize for grocery stores. Most industries have their own parallel. Wealth management is no different. There are countless services, fee structures, levels of expertise, levels of service, etc. Some people want Wegmans, some want Costco, while others grow a garden and milk their own cows! The right fit for some clients. The wrong fit for others. Neither good nor bad.

Corporate Tracker report for @Papa John's International : Papa John's International faces a challenging landscape, as revealed in their Q3 2024 earnings call. The company experienced a 3% decrease in global system-wide sales and a 6% decline in North America comparable sales, alongside reductions in total revenues and adjusted operating income. Domestic company-owned restaurant segment margins fell by 360 basis points, and free cash flow decreased, limiting reinvestment flexibility. Despite these setbacks, Papa John's maintains strengths in brand recognition, expansion efforts, and strategic leadership initiatives. Opportunities lie in growing demand for delivery services, menu innovation, and technology integration. However, the company must navigate threats including intense competition, shifting consumer preferences, and economic instability. Papa John's conservative financial outlook reflects a cautious approach to these market challenges, emphasizing the need for strategic adaptation in the evolving food and beverage industry.

In this talk, Bruce Abbott, President of Liquor Stores USA North Inc., chats with International Bulk Wine & Spirits Show CEO Sid Patel and dives into five key models for producers to collaborate with national and regional chains. He explores the: 1. Traditional model 2. Clearance model 3. Private Label 4. Control Label 5. Exclusive Label providing detailed examples and explanations of each.

“Another unique aspect, which is currently rather rare in most wine stores, is the very sophisticated app, website, delivery service..." This is a great article and mentions how Total Wine continues to be an industry leader in the digital space

Time for a Fresh Approach at Costa Coffee** As someone who worked at Costa Coffee across multiple stores, I have always been passionate about the brand, its success, and the experience it delivers. However, there are key areas where I believe Costa's **Marketing and Quality Control teams** need to improve, particularly when it comes to creating and executing seasonal campaigns. One example that stands out is the **current Autumn campaign** combined with the **lunch and breakfast deals**. While it may seem beneficial to run both campaigns simultaneously to capture footfall throughout the day, it has created significant challenges on the store level. Staff members are required to change promotional boards multiple times a day, which confuses customers and disrupts workflow. Why not streamline this by focusing on one campaign per month—first breakfast, then lunch? Another concern is the **timing of product launches**. For instance, the introduction of **large cups for classic drinks** in autumn misses the opportunity to capitalize on the higher demand for such products in the summer. Moreover, marketing often seems disconnected from store realities—assuming that new drinks will create a frenzy without properly preparing staff or investing in impactful promotional strategies. The **auto-drop system** for new food items also contributes to unnecessary food waste, as stores are often sent more stock than they can sell. It would be far more efficient if stores could order based on actual demand rather than predetermined quantities. Ultimately, if Costa Coffee is to stay ahead in an increasingly competitive market, the marketing team needs to collaborate more closely with those on the front lines—the people running the stores. Competitors are moving fast, and brands that fail to evolve risk being left behind, much like what happened with Nokia. I hope this feedback sparks a conversation within Costa's leadership team, as I believe in the brand’s potential but also recognize the need for better **timing, strategy, and execution**. #CostaCoffee #Marketing #BrandStrategy #CustomerExperience #FoodWasteReduction #RetailManagement #CampaignStrategy #Franchisestores ---

"Why do we often find Domino's and Pizza Hut or mobile and electronics stores situated next to each other? The answer lies in Game Theory: Nash Equilibrium." The Nash Equilibrium stands as a fundamental concept that explores the dynamics of strategic decision-making. Named after the brilliant mathematician and Nobel laureate John Nash, this equilibrium represents a situation where individuals, firms, or entities make choices that optimize their outcomes, taking into account the decisions of others. While the Nash Equilibrium has broad applications, one fascinating real-world example of its principles in action is the phenomenon of competitive businesses setting up shop next to each other. Each pizza giant knows that their success hinges not only on the quality of their pizza but also on their strategic positioning relative to their competitor. If Pizza Hut opts to establish a location on one side of city, Domino's recognizes that positioning itself nearby could take away potential customers. Conversely, if Domino's sets up shop elsewhere, Pizza Hut faces the same dilemma. In this strategic tango, both Pizza Hut and Domino's realize that the optimal choice lies in proximity to their competitor. By setting up adjacent to each other, they ensure they capture their fair share of the market while exerting pressure on their rival. This equilibrium isn't just about convenience—it's a calculated maneuver rooted in strategic foresight. Both Pizza Hut and Domino's understand that by coexisting in close quarters, they maximize their visibility, capitalize on shared foot traffic, and create a competitive atmosphere that spurs innovation. So, the next time you're craving a slice of pizza, remember the subtle dance of strategy unfolding behind the scenes. In the world of marketing, Nash Equilibrium isn't just a theory—it's a strategic playbook for success. ?? #MarketingStrategy #GameTheory #NashEquilibrium #PizzaWars Let me know in the comments, which other big business competitions have you seen to co-exist together?

Strategy has two very distinct element to it. The first (and by far the most important) is to STOP FRUSTRATING YOUR CUSTOMERS! Actually, it is hard for me to understand why any organization would frustrate their customers. Starbucks has finally decided to address the HUGE frustrations that have impacted their ability to grow - Hope y'all saw these Simplify the Menu (DUH!!) so that a barista actually has a chance Bringing back the condiment bar - Wow! Let customers actually craft their own drinks Separating Mobile from in-store Improving the seating so customers can have a 3rd place again Drop the extra charge for dairy alternatives And the list goes on. Fix the 'orthodox' and you actually have a chance for the 2nd part of strategy to move customers - that is some actual competitive advantages. I advise clients to focus a majority of their strategic efforts at solving the orthodox elements FIRST! Nicely Done by the new CEO!! #strategy #leadership https://lnkd.in/eY7AjHjF