Bogle Family Wine Collection的动态

A perfect example of how paid social can drive brand and earned media (and a reminder to check your Meta comments). ?? I joined Rachel Loughran for a shoot with English winemaker, Kieron Atkinson, to create a piece of UGC that answered the question wine drinkers ask the most, "how do I pick a good bottle of wine?". I'll tell you how at the end... Thanks to a cracking script and expert video editing from Rachel, we had a new creative to launch on social. Very quickly, the ad was scaling and generating a lot of engagement but not for reasons I expected. The comments section became filled with comparisons of Kieron with Tom Cruise, with one user nicknaming him 'Tom Booze'. ?? We jumped on this straight away and Rachel did her magic to produce another creative soft-launching 'Tom Booze' which took off quicker than Tom Cruise running from an exploding building. Next thing you know Kieron and Tom Booze has gone viral and is being featured in BBC News, The Telegraph, TV and radio. Plus, with Tom Cruise abseiling Stade de France to close out the Olympics, the timing couldn't have been better. Oh, and the answer to how to pick a good bottle of wine? Buy from independent winemakers and get wines tailored to your taste, of course. ??

?? Imagine... a world where you were getting a handful of new wine club signups online every single day. That world exists my wine marketing friends! Learn how to boost your online wine club sign ups by watching our latest episode at https://lnkd.in/gGc43XC8 :: :: #emailmarketingisourjam #emailmavens #emailmarketingforwineries #sellmorewineonline #wineclub #transactionalemails

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In this video, Marcelo Papa, winemaker for Vi?a Concha y Toro, discusses the wine region of Limari in Northern Chile and why they can make wines with such freshness and minerality. Watch on to find out more and read our new Chile annual report here: https://lnkd.in/gxFHMwD3

Chile is changing step by step to be a great player in the world, showing more quality and its own identity with high-quality wines

My latest for WineBusiness.com covers the maze and scope of the new regulations as wineries grapple with how to comply with the bottle bill. In addition to California wineries, importers who sell in California and out of state wineries who sell to Californian wine club members, for example, are all required to report sales monthly and pay fees. And label the wines with CRV. It’s massive.

Did you know the base wine of Champagne was once almost undrinkable? It needed bubbles and dosage to become the amazing wine we know today. Pierre Péters, one of the first Champagne Growers, broke away after being exploited by big brands, bringing wine lovers back to the region. Watch WineMasters: Champagne now on WineMasters.TV—your best investment to stay on top in the world of wine!

Episode 148 of The Marketing MadMen - Uncorking Success: The Art of Wine Marketing with Copper Cane Wines - is live now! Explore the sophisticated world of wine marketing with industry experts, Beth Nowak, CSW and Michael Smith. ?? Uncover the strategies that make Joe Wagner’s wines stand out and how the hospitality industry is evolving to meet modern demands. ?? Listen here: https://lnkd.in/gZKPkMXR #MarketingInsights #WineIndustry #CustomerExperience”

Krug Champagne is renowned for its contribution to the innovation of champagne production. They were one of the first champagne houses to perfect the art of blending wines from different vineyard plots to create a more complex and balanced final product. This process is now common practice for the traditional winemakers of Champagne, as it ensures a high quality and consistency regardless of the success of the grape yield. Last week saw the release of Krug 2011, scoring 95/100 from critics. This high-scoring Champagne has already maintained Krug's reputation of being one of the world's best wine producers in the world. ?? ?? #vinx #finewine #alternativeinvestments #alternativeassets