BODEN Agency的动态

Damon Jones explains the importance of Procter & Gamble and Omnicom PR Group helping The LAGRANT Foundation launch its inaugural Alumni Advisory Council. Extra quotes from Damon - On diversity: "The biggest mistake people make is divorcing equality and inclusion from business strategy. For us it’s always been about how we achieve marketplace results and when we talk about it in that framework it becomes a no-brainer. Any activity is at risk of failure when it’s divorced from strategy and long-term impact, and that’s where we find ourselves in the world of DE+I right now. "We present products to an increasingly diverse group of consumers and there’s no way we can do that effectively if we don’t benefit from an inclusive workforce and that has significant implications for those at the forefront in communications and marketing. If you can’t fundamentally communicate your product or organization in ways that are insightful and relevant, your organization is not positioned for long-term success." On DE+I labeling: "Any language can be weaponized and we have to pay attention to it, whether that is DE+I or woke, it means different things to different people. That’s why I challenge people when they use an acronym. Let’s talk about what we need and what we want. Are we talking about a diverse and inclusive workforce? Are we talking about multicultural marketing? Are we talking about people feeling comfortable in our organization? "My push is to say what you mean and don’t let letters take on meaning that we know is weaponized right now. It’s a very real dynamic, but I don’t think this problem is going to be solved by coming up with a new acronym, because we could find ourselves in the exact same position in three years’ time or something. Be clear on the intent, be clear on the business language, and let your actions speak as loud as your words do." Chris Foster Kim Hunter Omnicom Torod B. Neptune #equity #inclusion #rolemodels #mentoring #PR #advertising #marketing #communications #reputation #diversity Joseph Apodaca Hillary Caldwell Giana Darville @Stephanie Guzman Nichole Hamilton Sandoval Erica Y. Lopez, MPS Carmen Ma Johnny Miao Gbemisola Okesanjo Leo Rodriguez Lesly Rodriguez Luis O. Sanchez Jessica Shih Juwan Thompson Myles Worthington

What drives people to say that DEI campaigns have 'gone too far' or that too much energy is spent on marginalised communities? It's a question that Advita Patel explores in today's Influence blog marking #RaceEqualityWeek24. An internal communications and inclusion expert (plus Chartered Institute of Public Relations President-elect), Advita also outlines a three-step plan to help organisations avoid tokenistic DEI campaigns, knee-jerk reactions and performative action. https://lnkd.in/eaU8d96S #pr #publicrelations #communications #diversityequityinclusion #internalcommunications

PR has a PR problem. Public relations can't be effectively delivered to its full potential without better people representation. This merry PRCA band of advocates, activists and people-who-think-things-should-be-better-by-now, marshalled by the indomitable Ishtar Schneider, won't fix it on our own, and make no pretence of trying to do so. That does nothing to take way from the privilege it is to work together and see how far we can carry the ball forward between us, with as much support as we can muster across the sector. Keep your eyes peeled for more to come and if you have ideas or input for any of our core workstreams, please get in touch ?? ?? Gender ?? Social Mobility ?? Neurodiversity/Mental Health ?? Disability ?? Age/Multigenerational Workforce ?? LGBTQIA+

"About two-thirds of the agencies taking part in this year’s PRWeek UK Top 150 Consultancies project continue to have all-white boards." PRWeek UK Does this come as a shock? No, Not really for people working to build a more inclusive industry. These numbers were to be expected. I feel some anger and more despair..............It is not just me but research shows that most DEI efforts since BLM and COVID were performative and opportunistic, so they were doomed to fail. Within our industry there has been a disproportionate focus on diverse hires, numbers and representations - but at lower levels. Here we are talking about some of the most powerful agencies in the world and the UK. They advise clients on reputation, DEI, sustainability and are asking their clients to change to be relevant in the future! Ironical considering they are not willing to or see the need to change. Change does not happen when you maintain status quo. Change does not happen when you don't invest time and money into enabling that change. Change also does not happen without a vision. And change will definitely will not happen without the buy in from industry leaders and board members. Incremental change is good, but increasing representation at leadership levels and in the C-suite requires transformational thinking, a willingness to adapt, to recognise that this is an imperative, allocate resources and hold themselves accountable. To see any real change in my working life we need to recognise that ethnic minorities with leadership aspirations face (and will face) the broken rung, the glass ceiling, glass cliff and a system stacked against them, that encourages homophily. Small comfort that the number of black and ethnic minorities in the industry has increased from last year, but we know leadership aspirants will drop out when they cannot see role models or people like themselves leading. Industry leaders know that DEI can no longer just be a talking point or tick box, it is a fundamental building block of social justice and a human rights concern. We will be held to account! So, let's see leaders step up, and be accountable not just for profits but for building a fairer industry. Well done PRWeek UK on the insights???????????? #buildbackbetter #inclusionandbelonging #rolemodels #ethnicminorityleaders

As we move into Q4, PR professionals must adapt to emerging trends, especially authenticity. A prime example is Patagonia, which continues to stand out through transparent environmental activism and civic engagement efforts, which have built a strong foundation of consumer trust – work that our friends at Bully Pulpit International have proudly supported! ?? They’ve advocated for the protection of land like the Vjosa River in Albania, restructured their business model so that Earth is their only stakeholder, consistently closed their doors on Election Day, and leveraged their genuine brand to mobilise young voters in the US. Consumers and decision-makers are increasingly sceptical and critical of brands. Authenticity in brand messaging is becoming non-negotiable. #prtrends #publicrelations #corporatecommunication #communication

?? Join us live this week as we sit down with Jacqueline Mayer (Boulos) to dive into a crucial conversation about overcoming gender-specific challenges in the PR industry. ?? From breaking barriers to fostering inclusivity, we'll explore how we can empower change together. Don't miss out! #pr #genderequality #empowerchange #breakingbarriers #inclusivepractices #womeninpr #livediscussion #empowerment

A fantastic blog written by my colleague Catherine H. talking about the key takeaways from our discussions around social mobility at our recent legal sector roundtable ran at Eversheds Sutherland. It was fantastic to see the progress that the sector is making in recruiting and progress talent from lower socio-economic backgrounds On a day of massive political change across the UK, I urge both employers and politicians to continue (or renew) their focus on bridging the gap and taking action progress to social mobility. #socialmobility #levellingup

#InternationalWomensDay is everywhere, but what does it mean? ?? We’ve been reflecting on this year’s theme ‘Inspiring Inclusion’ to determine how we live and breathe the message, and what that means for our team.?? We’ve also opened the conversation up to our amazing clients. What does inclusion mean to them? Why does it resonate? What makes it so crucial?? To truly keep important conversations in circulation, we believe it's vital to keep talking. Why not get involved? Comment what today means to you below!?? #McBrydeandCo #PR #Communications #IWD2024 #InspireInclusion

Navigating Activism in 2024: A closer look at rising stakeholder expectations. As societal movements gain momentum, businesses must decide whether to lead change or stand on the sidelines. But how far is too far? And what are the risks of inaction? Here is my commentary on the role of corporate activism.

Like, subscribe and share our blog! New post: The Role of PR in Corporate Social Responsibility (CSR) PR excels in weaving stories around CSR initiatives, giving them depth and context. It's about capturing the essence of the initiative, the 'why' behind the ‘what.’