It can be detrimental to engage press or prospects before startups know how to articulate who they are and what they do. That’s where messaging comes in. Blumberg Capital‘s Deann Sonoda partners with Blumberg Capital portfolio companies to help them tell their unique stories and use strategic communications to create business value. In a recent post, Deann shares a marketing checklist for startups as they prepare to talk about their companies including: 1. Elevate your startup’s messaging beyond the product 2. Lead with data 3. Don’t write a company announcement like its sales collateral 4. Less is usually more 5. Don’t waste slide headlines Read the full article: https://lnkd.in/eMz6MQp3
