We're back at Social Media Savvy this year - 3rd April in Dundalk - and this is what we'll be talking about ??
Creative Director / Chartered Marketer / CIM Fellow / Certified Carbon Literate / Ex-Postman
The biggest problem with AI is that we don't know what is real any more. And when there's any doubt - the safest thing to do is nothing. We heard Matt Swain at an event in Belfast last year say that "Great brands are trust at scale" If you're asking your audience to engage with you as a human - or an organisation inhabited by humans - then how can you expect them to do that if your ask it built on a lie? We all know when the website we visit has used stock footage for the photos - and it leads to the question - "what are they hiding?" There has never been a more important time to make sure that genuine, human stories are a part of your communications as we try to build trust in a world of distrust and suspicion. That's what we'll be talking about at Social Media Savvy which is on the road this year. ??? Social Media Savvy 2025 ?? The Gateway Hotel, Dundalk ??? Thursday 3rd April **Early Bird ticket sales end this Friday 7th Feb - https://lnkd.in/eaw9Wiut Thanks to Ashleigh Watson for having us back at what looks like it'll be another fantastic day. BlueSky Video Marketing
