This Wednesday at 2pm ET we will host our 3rd weekly session of the new BlueLena Academy, sponsored by Google News Initiative. This session will be all about the audience funnel, understanding the various stages and how to optimize each step to deepen your relationships with readers along the path to conversion-to-paid. We will take you through: ? the funnel concept, the five stages, and tactics to move reader through it ? metrics to track and how to increase reader activation and engagement ? best practice examples for maximizing paid acquisition and long term retention Academy sessions are free to attend for all BlueLena clients and you can register at this link: https://lnkd.in/g-T5NsHX
