Most trade show booths blend into the crowd—buzzwords, generic pitches, and awkward sales encounters. But what if humor could change that? In this episode of Event Marketer’s Toolbox, Chris Dunn & Caitlin Carey - Corporate Event Strategist sit down with Jon Selig, former enterprise sales leader turned stand-up comedian, to explore how humor can help event marketers and exhibitors break the ice, start better conversations, and stand out in a crowded trade show floor. ? Why humor builds trust and makes event interactions more engaging ? How to avoid "pitch-slaps" and turn awkward sales encounters into real conversations ? Simple humor tactics exhibitors can use to capture attention ? How to craft humor that resonates without trying to be a comedian ? Aligning sales and marketing with messaging that works across trade shows and outreach If you want to create genuine, engaging connections at your events, this episode is packed with practical insights you can use immediately. #EventMarketing #TradeShows #CorporateEvents #B2BMarketing #SalesEngagement
Why Humor Works: Engaging Attendees & Driving Better Conversations
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What objections do you hear most when bringing up humor/comedy as a key part of an event or presentation? How do you overcome them?
Anthony Carlson 1) Run 'em by a colleague or prospect 2) Don't worry about it. Post it and see what happens. Add a self-aware/meta comment on your own humor :)
Jon how do you test out your One Liners before posting on LinkedIn, I feel I laugh out loud 98% of the time I see them
Jon, you must run into people from time to time who rarely laugh and have no appreciation of humor. How do you deal with them?
I would have to think long and hard about introducing humor into a corporate exhibit.
Love to see all of the banter, interaction and connection happening here in our community!!
Helping Exhibitors and Marketers Build Amazing Experiences and Drive Engagement | Co-Host of The Event Marketer's Toolbox | VP of Sales & New Biz | Builder of Trust | Ski bum, mediocre golfer, craft beer lover
6 天前Well placed and hyper relevant humor can be a tremendous tool to deploy form your very own toolbox. Come learn how!!