Blue C的动态

?? GOING LIVE! ?? ? Are you looking to drive greater awareness, engagement and ROI for your brand through sponsorship in the motorcycle industry? ? The latest Motorcycle Marketing blog explores how to ensure maximum sponsorship ROI for your motorcycle brand, delving into: ? ? How to identify the best sponsorship opportunities to your brand ? How to maximize those sponsorship agreements ? Partnerships and brand visibility beyond sponsorship in racing ? Measuring the effectiveness of your sponsorship initiatives around racing ? Check it out right here ?? https://lnkd.in/du-3hWmu #sponsorship #motogp #worldsbk

As a team with drivers in smaller series, we also reflect Matt's follow up post from yesterday - it can be a much more cost-effective investment working with smaller teams in more focused series, gaining significantly more value for your investment, in better exposure, drivers who align with your goals, and business ethos, and a better focus on drivers throughout the grid, rather than the top runners, giving a much better market share of views. We encourage you to read Matt's post - it really offers a great outlook on partnering with authentic teams like us. He boils it down to these three main benefits, and he couldn't be more right! ? Authentic brand association ? Cost-Effective investment ? Focused brand attention

Reflecting on yesterdays post about the impact of motorsport sponsorships, I’ve been thinking about the unique advantages of backing a team or driver in a smaller or junior series: 1?? Authentic Brand Association ??: Teams and emerging drivers from lower series offer a unique opportunity for brands to form genuine connections with passionate fans. These partnerships often feel more personal and authentic - in turn resonating deeply with an engaged and loyal fan base. 2?? Cost-Effective Investment ??: Sponsoring a team or driver from a lower series offers a unique opportunity to maximise your ROI. Lower series often represent lower entry costs in comparison to top-tier series, brands can achieve significant exposure and impact, without the eye-watering price tag, all while supporting the dreams of teams and future stars. 3?? Focused Brand Attention ?? In the upper echelons of motorsport, the spotlight usually shines brightest on the front runners. In lower series, your brand can enjoy more focused visibility. With less clutter, your sponsorship stands out more, ensuring your investment garners the exposure it deserves! Partnering with a team or driver from a lower series could provide your brand with substantial benefits that you couldn’t get anywhere else! Next time you’re in the market for sponsoring within motorsport, why not look further down the different series? It might be the best decision you make! ?? #Partnerships #Sponsorships #Motorsport #Racing #Marketing

How well is a partnership defining MUTUAL ROI? I have long been an advocate for motorsports being one of the most under utilized avenues of partnership marketing for so many levels. Few companies have been able to serve a masterclass on how to truly execute and consistently evolve their programs to benefit their bottom line. This is a great read with a few examples if you were ever asking "why" on motorsports. https://lnkd.in/e9rpq4H5 #sportsbusiness #motorsportsmarketing #sportsbiz Athelo Group

??? Why Sponsorships in Motorsport Need Time to Thrive ?? Motorsport sponsorship can offer incredible visibility and brand association, but there's a big misconception out there: short-term deals simply don’t work if you want real value. Research consistently shows that the full value of a sponsorship unfolds over 3-5 years, with the most impactful benefits appearing after 7 years. Why? Because brand recognition, trust, and emotional engagement take time. -Motorsport fans need multiple seasons to see your brand as an authentic part of their favorite sport—not just a logo slapped on a fast car. The first year is about planting seeds—understanding the audience, testing activations, and setting realistic expectations. By year three, you’re refining your approach, optimizing engagements, and starting to see solid results. By year five, your brand is a familiar and trusted part of the fan experience. Quick wins don’t happen with one-year sponsorships. Real impact needs a long-term vision. To thrive in motorsport sponsorship, think endurance, not sprint. ?? We understand that committing to long-term sponsorship can be daunting. But the rewards are substantial. Each year adds layers of value—deepening relationships, enhancing credibility, and building a loyal audience that supports your brand. If you have any questions or concerns about making a long-term commitment, feel free to reach out. Let’s navigate this journey together, step by step, to ensure your brand gets the recognition it deserves. #Motorsport #Sponsorship

How can a team purpose and CSR initiative be used to do good for the world, while increasing brand Equity? I am passionate about the cycling industry and finding answers to how teams can maintain survival within a fragile financial model, industry wide. I encourage you to check out this article to learn more about how I am approaching this sports problematic! Thank you for your support Yannig Roth!

Can responsible sports sponsoring increase brand equity? Help a student find out (take his?survey)

?? EXCITING NEWS ?? I'm thrilled to announce that I've taken on an exciting position as Sponsorship Acquisition Manager for a high-profile motorsport brand!?? While I can't reveal too much just yet, I can say that this opportunity is a dream come true for me as it aligns perfectly with my passion for motorsport and brand partnerships. I'm beyond excited to bring my experience in sponsorship acquisition and management to this thrilling, fast-paced world! ?? Are you a business owner, marketing manager, or someone with control over sponsorship budgets? If you're looking to enter the exciting world of motorsport sponsorship, now is the perfect time! I'd love to explore how we can align your brand with some of the most dynamic motorsport events out there, and let's just say... this opportunity is not one that you want to miss out on if motorsports sponsorship is something that you've been thinking about!?? Let's chat and create a partnership that accelerates your brand to new heights!?? Stay tuned for updates as I look forward to sharing more with you in the coming weeks!?? #motorsport #sponsorship #newopportunities #excitingtimes #motorsportmanager #partnerships #sponsorshipmanager #sponsorshipacquisition #motorsport #motorsportindustry #brandpartnerships #motorsportsponsorship

As another motorsport season is here, it’s the right time to address some critical issues. Justin Mifsud published an article tackling matters that have been troubling the Maltese motorsport scene for years. From the lack of commitment to unpolished sponsorship presentations, this piece is a wake-up call for local drivers and parents. Share your thoughts! #motorsport #drivergoals #sponsorshiptips #motorsportsponsors #racermindset #MotorsportJourney #MotorsportEducation #DriverDevelopment