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All the world’s a country’ and, everywhere, there is a need to communicate better and more about all the positive aspects of fish consumption. This need was highlighted in Spain during the 24th AECOC Seafood Congress. During the event it emerged that, throughout the Iberian Peninsula, demand for fresh fish and seafood has fallen significantly, with a?1.7% decrease in the last year. This scenario revealed the need to identify an effective communication strategy to reverse the negative trend and?promote the benefits of fish consumption. According to data presented by the consultancy firm NIQ, 814 million kg of fresh fish and seafood will be consumed in Spain in 2023, with fresh fish accounting for 70% of the total volume invoiced by the sector. The main consumption categories include crustaceans, salmon, sardines, anchovies and cephalopods. Despite the general decline, consumption of salmon, cod and sea bass increased by 1.1% and 0.6% respectively. #seafood #BlueEconomy #blutransformation #spain

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