Blue Engine Collaborative的动态

“Membership” for nonprofit news organizations is too often focused exclusively on year-end small-dollar fundraising. And while that’s rich and fertile ground, membership can (and, we’d argue, must) be a year-round pursuit. So we were particularly pleased with the results of the 12 forward-thinking nonprofit news teams and American Journalism Project grantees who recently wrapped a four-month Membership Accelerator. As always, the goal is for immediate return AND helping strong leaders build institutional muscle that will last far beyond the confines of any one program. What did they accomplish? ? A 62% average increase in recurring donors (vs. one-time contributions) ? A 12% average increase in average giving amount? ? A 10% average increase in Q4 donors year over year ? A 41% total increase across the cohort in member lifetime value All this in the face of challenging nonprofit donation headwinds. How might you learn from their successes? Among many other approaches, these teams… ?? Expanded donation asks across sites and newsletters to increase visibility beyond major drives ? Launched time-bound membership campaigns to rally community participation while setting the stage for future asks ?? Used engagement scoring to personalize outreach and deepen relationships year-round ?? A/B tested on-site and email messaging to fine-tune campaigns and evergreen appeals ?? Tracked retention curves to better support and sustain recurring donors ?? Deployed advanced segmentation and dynamic calls-to-action to meet readers where they are — anytime ??Quantified member lifetime value (also called “customer” lifetime value or CLV) to strengthen the case for ongoing support, not just one-time contributions ?????? ???????? ???? ???????? ?????? ??????????.?The strategies these teams developed throughout the Accelerator surfaced ~90 evergreen tactics that can keep driving membership growth throughout 2025 and beyond. A huge thank you to Ashleé Clark, MFA, Darrin Kerr, Lisa Heyamoto, Zainab Shah, and the team at the American Journalism Project for their partnership. And, of course, congratulations to the entire group: Block Club Chicago, Documented, Mirror Indy, Montana Free Press, Mountain State Spotlight, Outlier Media , Signal Ohio, Spotlight PA, The Texas Tribune, THE CITY (newsroom), VTDigger and WyoFile. ??