Blockgraph的动态

Being "over the top" can sometimes be a bad thing, but not in marketing! OTT (over-the-top) advertising uses streaming to bypass traditional TV providers and target specific audience segments. Discover how OTT is transforming customer engagement through streaming video services and learn how we can use it to help you tap into previously untapped markets. Click here to learn more! ?? https://bit.ly/45QRUk0

Looking to reach a wider audience with your content? Consider OTT advertising as a strategic approach. With the rise of streaming services, OTT provides a unique opportunity to deliver commercial-styled content to viewers while utilizing precise targeting capabilities. https://1l.ink/35V4QP4 #OTT #DigitalAdvertising #Streaming #DigitalMarketing

It's likely not news to you that streaming TV is big these days. It's so big that a recent study found that 83% of households in the US have at least one streaming service, and over 50% subscribe to four or more! That's a LOT of streaming services! With streaming TV in most households, advertisers have a new opportunity to place ads in the homes of their audiences. Marketers are finding this platform to have great benefits as it offers the opportunity for: ?? precise targeting, ?? accessible tools to measure effectiveness, ?? higher engagement, ?? lower costs, ? and easier optimization in real-time. Are you utilizing this powerful medium for your business? #StreamingTV #MarketingTechnology #DigitalMarketingExpert

Football season is here, and Sundays are all about your home team and local snacks. But if you're watching from Chicago, you want a deep-dish pizza ad, not a Philly cheesesteak! This is why advertisers should go beyond national TV and blend local broadcast with streaming. By targeting specific areas, like by state or neighborhood, ads become more relevant, engaging, and impactful. Combining the wide reach of broadcast with the precise targeting of streaming creates a powerful local campaign that resonates with viewers and drives real results. #LocalAdvertising #TVAds #BroadcastAndStreaming

?? Out now ?? ! Our H2 2023 US State of Viewership Report ?? is LIVE and features the insights you need to make an impact in 2024 following a year marked by increasing FAST and AVOD adoption ?? , the growth of live sports streaming ?? , the impact of the strikes on available content ? , streamers moving toward bundled packages ?? , and linear viewership on the decline ?? . "The traditional TV advertising playbook no longer applies. As the audience shifts to streaming across live and scripted programming, smart advertisers are optimizing frequency, impact, and efficiency together in one comprehensive strategy.” - Samba TV CEO and Co-founder Ashwin Navin Download now ?? : https://lnkd.in/gcAUcF7U #CTV #Linear #CTVAdvertising #Measurement #Targeting #AdStrategy

?? With 75% of U.S. households #streaming CTV and 225 million viewers, #targeting the right audience has never been more crucial. This year, #CTV ad spend is projected to hit $26 billion. With premium CTV, you can reach your audience where they're watching most. Let’s connect and explore how we can help your business thrive in this booming space! #AdTech #TargetAudience #StreamingAds #BrandAwareness #OTTAdvertising #CTVAdvertising #MarketingStrategy #DigitalAdvertising

Virtual Advertising: Revolutionizing How We See Ads ?? Did you know that virtual advertising can increase viewer engagement by 20%? Our new article breaks down the potential of virtual ads to connect with audiences on a more personalized level, from sports broadcasts to streaming platforms. Find out how it works and why it’s the future of advertising! ?? https://lnkd.in/dy5dV7tk #MarketingInnovation #DigitalEngagement #AdvertisingTrends #VirtualAdvertising #VirtualAds #PTFLab #DigitalInnovation

Measure the impressions, reach, and frequency of your and your competitors’ campaigns on linear TV. Then, build exposure-based audiences in minutes to optimize your campaigns’ reach and frequency across linear, streaming, and digital channels. Learn more about Tunnl’s latest AI-powered audience intelligence innovation: https://hubs.la/Q02t-mJF0

We're changing the way you're able to measure Reach & Frequency on linear and CTV - say goodbye to overspending and hello to incremental reach:?https://lnkd.in/eyqjjxCt ?? #linearadvertising #ctv #reachandfrequency Tunnl

One key trend that is set to dominate the social media landscape in 2024 is live streaming and stories. These interactive and engaging features have already gained massive popularity, allowing businesses to connect with their audience in real-time and share captivating stories. Check out our article on how to take advantage of this for your business. #ThroughFreshEyes #SocialMedia #SmallBusiness #LiveStreaming #Stories https://www.rfr.bz/lmce8e5 ???????? ?????? ????????????????????! ?????????? ???????? ?????????????????? ???? ?????? ????????????????!