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In 2018, confusion around Best-Before and Use-by dates accounted for 10% of European household food waste (EC, 2018). Too Good To Go responded with a dedicated label, ‘Look-Smell-Taste,’ created in collaboration with major global brands like Unilever, Nestlé, Danone, Mondelēz International, and Bel, empowering consumers to trust their senses and prevent unnecessary waste. ?? The results speak volumes. A powerful shift in behavior, with 74% of consumers who noticed the label reporting they’ve changed their habits. Today, with over 500 brands across 14 countries onboard, the label appears on over 6 billion product packages annually - a true example of data-driven impact! ??? At blisce/, we’re proud to support Mette Lykke and her team in their mission to reduce #foodwaste and foster sustainable habits on a global scale. ?? Learn more about their approach to leveraging #data and partnerships for change ?? https://lnkd.in/ekzvC38F

About Food Waste | Too Good To Go

About Food Waste | Too Good To Go

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