To maximize your #eventsROI, it’s crucial to select the right event. Yoel Knoll's innovative #RISC methodology provides the perfect solution. ??Here's the link to the article: https://bit.ly/3ZoMfA1 #eventmarketing #b2bevents Startup for Startup StartupNation
?? Sharing My New Article: RISC - A Strategy for Evaluating Event Participation ?? As a young marketer, I wasn’t the biggest fan of events. Let’s be honest—they felt chaotic, required a mountain of effort, and rarely delivered the results I hoped for. That all changed when I moved from the corporate world to the fast-paced life of startups. Suddenly, there was no extra budget to throw at problems or inefficiencies to hide behind. This shift forced me to rethink how to approach events with more intention and strategy. That’s what inspired me to create RISC—a simple methodology built around Relevance, Impact, Size, and Cost. It’s a systematic way to decide which events to prioritize and how to ensure your participation drives real ROI. In my latest article, I break it all down—why I developed RISC, how it works, and how you can use it to make smarter event decisions. If you’ve ever struggled to evaluate event opportunities or want a better way to manage them, this is for you! ?? ???Would you like a RISC event scoresheet? Let me know in the comments! #eventmarketing #startupfouners #ROI
