?? All eyes on Los Angeles TECH WEEK by a16z Katherine Ryan recently joined a panel with Kirk Visola (he/him), founder of MIND THE FONT?, and hosted by Carrie Wilkie from GS1 US. They chatted about the future of transparency and how QR Codes transform retail and CPG businesses through stronger customer connections and brand storytelling. tl;dr: QR Codes = Create Experiences ?? QR Codes are the future for brand connections: These dynamic codes transform connected packaging from static identifiers into powerful digital experiences—connecting consumers to product details, promotions, and brand stories. ?? Brand opportunities: We’ve seen an 88% growth in QR code usage across retail and CPG in the past year. With over 2 million manufacturers utilizing barcodes on four trillion+ products annually, the potential for 1:1 consumer relationships is massive. ?? Consumer engagement: QR codes can serve as a bridge between the physical and digital worlds, offering immersive experiences to encourage consumer engagement with a product, service receiving real-time information, or learning about brand initiatives. Are you curious about how to get started with Bitly for connected packaging? Learn more about creating your QR Codes to build and foster close relationships with your customers —> https://lnkd.in/gfkEFgX6
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Explore the impactful potential of predictive analytics in Jaime Bettencourt's newest article, spotlighted in BrandsJournal.com. “With 42% of consumers closely engaging with in-store messages, it's crucial for retailers to prioritise seamless interactions via digital signage, audio systems, and interactive kiosks”. In this piece, Jaime sheds light on the rise of predictive maintenance as a strategic move in retail, preemptively addressing disruptions and enhancing operations through proactive data analysis. Read the full article here to discover how a predictive, data-centric approach ensures your retail experience remains seamless and memorable!
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Explore the impactful potential of predictive analytics in Jaime Bettencourt's newest article, spotlighted in BrandsJournal.com. “With 42% of consumers closely engaging with in-store messages, it's crucial for retailers to prioritise seamless interactions via digital signage, audio systems, and interactive kiosks”. In this piece, Jaime sheds light on the rise of predictive maintenance as a strategic move in retail, preemptively addressing disruptions and enhancing operations through proactive data analysis. Read the full article here to discover how a predictive, data-centric approach ensures your retail experience remains seamless and memorable!
Digital Screens: Elevating In-Store Experiences
moodmedia.sociuu.app
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This moment isn’t just for laughs—it spotlights the real struggle for expert advice amid countless choices, both online and in-aisle. It often feels like consumers themselves know more, facing untrained associates where brands hold the real expertise. The solution? Live video chat with a brand expert simply through a QR code, making brand expertise just a tap away. Book a demo and learn about our In Aisle Live Video Experiences https://lnkd.in/gvGjKSJB #RetailTech #RealTimeSupport #BrandEngagement
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Are you ready to redefine the custom suit experience? ??? Explore how Tailored Brands, Inc. transformed their custom suit sales with Threekit Visual Commerce's cutting-edge technology. ?? From enhanced visualization to personalized shopping journeys, discover the game-changing approach that boosted sales by 30%! ???? Click through to see how innovation in visual commerce is shaping the future of retail.??
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In 1998, Tom Hanks explained modern marketing better than most business schools - and he didn't even know it. Remember that Starbucks scene from 'You've Got Mail'? "People with no decision-making ability whatsoever make six decisions just to buy one cup of coffee..." 25 years later, this isn't just about coffee anymore. It's the blueprint for sustainable business growth. In this video, we break down how: - The illusion of choice drives customer engagement - Purchase decisions shape identity - Structured freedom leads to brand loyalty Funny how a rom-com from the 90s perfectly captures what we do at ryvr.in - helping businesses build sustainable growth through strategic brand experiences, focused marketing, and streamlined revenue operations. Watch till the end. The parallels will make you think differently about your marketing strategy. #BusinessGrowth #CustomerExperience #SustainableGrowth #MarketingPsychology #BrandBuilding #RevenueOps #MarketingStrategy ?? Comment with your favorite business lesson from a movie
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?? Reports and market overviews consistently show that consumers prefer shopping in person. Still, the trend of experiential retail is here to stay: retailers are continually seeking ways to distinguish themselves and attract these customers specifically to their stores. According to GlobalData’s latest survey, over 40% of respondents between Gen Z and Boomers consider virtual try-on technology "practical," "time-saving," and "useful." Virtual try-on technology is a perfect solution for experiential retail. Brands like Tommy Hilfiger, Coach, and JDs already utilize AR Mirrors to amplify audience engagement, draw people into their stores, and prolong their stay. While there is still a long journey to widespread AR adoption, now is an ideal moment to employ such technology as a "wow effect" for shoppers.?And ZERO10 can help brands with that. This text is based on our interview with Just Style. Read the full version here: https://lnkd.in/ebip4_ar
Zero10 CEO: AR try-on tech gives physical retail the 'wow' effect
just-style.com
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Vending machines and micro-markets are more versatile than ever, thanks to technologies such as digital signage, digital out-of-home advertising, voice technology, facial identification, gesture recognition and more. Digital screens, for instance, offer digital-out-of-home advertising, the fastest growing advertising channel which convenience services operators have only begun to scratch the surface of. New technology also makes it possible to know when a person is interacting with digital media, which is also not true for all other media formats. Jeremy Cauble, Director of Strategic Innovation at Canteen North America, will join a panel of industry experts at Self-Service Innovation Summit 2024 to offer insights on how to capitalize on these growing opportunities. #SelfServiceSummit #vending #micromarkets #customerexperience
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There are just a few spots left for Total Retail Tech. Apply today for this complimentary event, which features engaging and informative content, valuable networking opportunities, peer-led discussions, and much more. #TotalRetail #TotalRetailTech #Retailers #RetailTechnology #TRTech2024
Total Retail Tech 2024 is THE Summit for Retail Technologists! Register to Attend Today!
https://tech.mytotalretail.com
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Vending machines and micro-markets are more versatile than ever, thanks to technologies such as digital signage, digital out-of-home advertising, voice technology, facial identification, gesture recognition and more. Digital screens, for instance, offer digital-out-of-home advertising, the fastest growing advertising channel which convenience services operators have only begun to scratch the surface of. New technology also makes it possible to know when a person is interacting with digital media, which is also not true for all other media formats. Jeremy Cauble, Director of Strategic Innovation at Canteen North America, will join a panel of industry experts at Self-Service Innovation Summit 2024 to share insights on how to capitalize on these growing opportunities. #SelfServiceSummit #vending #micromarkets #customerexperience
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In case you missed the most practical CX conference of the year, we've got you covered with key takeaways from leading industry experts at Suncorp Group, Foxtel Group, Specsavers, legalsuper, PEXA, Milwaukee Tool Australia & New Zealand, and craveable brands. Discover actionable insights, innovative strategies, and dynamic approaches that are transforming customer experiences. Get the key takeaways here: https://lnkd.in/gGc9VVM5
Get The Key Takeaways From The XI Forum Sydney 2024
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CREATIVE - MIND THE FONT? & MONTEREY BAY AQUARIUM // PODCAST CO-HOST - KIRK + KURTTS DESIGN & 10 TON POD
1 个月This was a blast. Katherine was super friendly and very knowledgeable about 2D barcodes and especially the functions of what Bit.ly can do for you and your business. Super fun. Happy to be there.