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?? All eyes on Los Angeles TECH WEEK by a16z Katherine Ryan recently joined a panel with Kirk Visola (he/him), founder of MIND THE FONT?, and hosted by Carrie Wilkie from GS1 US. They chatted about the future of transparency and how QR Codes transform retail and CPG businesses through stronger customer connections and brand storytelling. tl;dr: QR Codes = Create Experiences ?? QR Codes are the future for brand connections: These dynamic codes transform connected packaging from static identifiers into powerful digital experiences—connecting consumers to product details, promotions, and brand stories. ?? Brand opportunities: We’ve seen an 88% growth in QR code usage across retail and CPG in the past year. With over 2 million manufacturers utilizing barcodes on four trillion+ products annually, the potential for 1:1 consumer relationships is massive. ?? Consumer engagement: QR codes can serve as a bridge between the physical and digital worlds, offering immersive experiences to encourage consumer engagement with a product, service receiving real-time information, or learning about brand initiatives. Are you curious about how to get started with Bitly for connected packaging? Learn more about creating your QR Codes to build and foster close relationships with your customers —> https://lnkd.in/gfkEFgX6

Kirk Visola (he/him)

CREATIVE - MIND THE FONT? & MONTEREY BAY AQUARIUM // PODCAST CO-HOST - KIRK + KURTTS DESIGN & 10 TON POD

1 个月

This was a blast. Katherine was super friendly and very knowledgeable about 2D barcodes and especially the functions of what Bit.ly can do for you and your business. Super fun. Happy to be there.

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