Hands up if you think having a pretty website automatically means customers will find you? Spoiler alert: "Build it and they will come" only works in Kevin Costner movies - not digital marketing. SEO isn't about looking pretty, magical keyword stuffing, buying links or writing generic ??. It's about understanding the exact language your potential customers use when looking for solutions. Quick research hack: 1?? Open incognito mode 2?? Type in the problems your business solves 3?? Watch the autocomplete suggestions 4?? Dive into the "People also ask" section That right there? That's your customers speaking directly to you. No translator is needed. ???♂?
