BioPharm Communications的动态

Customer interactions are expensive. Can you afford for them to be any less than optimally targeted? Our EXACT HCP targeting solution gives you the exact list of the HCPs that are making the treatment decisions in your therapy area. The people you need to talk to. Read more here, and contact us to find out how EXACT can improve the effectiveness of your sales resource. https://lnkd.in/epw3WrNg

???? Join LexisNexis Risk Solutions this Wednesday, April 4th at 1pm EDT for an insightful webinar on navigating the changing landscape of #healthcare! From the rise of telehealth to worsening HCP shortages, traditional sales approaches are evolving. Learn how to adapt your targeting strategies to better connect with healthcare providers (HCPs) in today's dynamic environment. Key Topics: ?? Importance of updating HCP targeting strategies ?? Adapting to changing healthcare trends ?? Impact of physician shortages on market development ?? Best practices for sales territory alignment planning ?? Leveraging market share insights for competitive advantage ?? Utilizing code-level data for targeted messaging REGISTER HERE: https://buff.ly/43IuNXt Expert speaker: Anja Maciagiewicz, MBA #DataAnalytics #ClinicalData #ClaimsData #DataScience #Commercialization #HEOR #MarketAcces

Marketing is all about knowing your audience. For biopharma companies, that means understanding the unique needs of highly specialized healthcare professionals (HCPs).? A data-driven approach to HCP segmentation can help you maximize the precision, efficiency, and impact of your marketing strategy by highlighting the most receptive and relevant providers. Our recent how-to guide gives you a step-by-step walkthrough of the segmentation process, with real-world examples of data you can leverage. Download the guide here ?? https://bit.ly/3YcUsXE?

Making Every Interaction Count - Stop wasting time on broad-spectrum strategies. With MEDQOR, use big data to pinpoint your audience and tailor your message for maximum impact. Because in healthcare, every interaction counts. #PrecisionMarketing #HealthcareSolutions

?? Only < 20% of HCPs find messages personalized to their needs. This survey shocked me since for years now life sciences companies have been striving to make engagement more personalized! ??? Here are 4 trends currently shaping life sciences marketing and how to capitalize on them in your marketing strategy:

?? Leveraging Behavioral Insights in Healthcare Professionals (HCPs) Marketing ?? In today's fast-paced healthcare environment, connecting with Healthcare Professionals (HCPs) requires more than just traditional marketing techniques. Meeting with numerous HCPs physically can drain your time, energy, and resources. Nowadays, digital touchpoints offer a powerful solution, allowing you to connect more efficiently without sacrificing results. By applying behavioral insights, we can make a significant impact digitally. Check this document to dive deeper into how these insights can transform your healthcare marketing strategies! Let's not just reach our audience - let's resonate with them. #HealthcareMarketing #BehavioralInsights #HCPEngagement #DigitalStrategy #Z_waka

In today’s healthcare landscape, data-driven marketing is essential. Join experts from BPD for a hands-on workshop at HMPS. You’ll learn how to gain access to the data you need even when IT says “no,” as well as effectively segment your audiences, and build an ROI model your C-Suite can get behind. When you register, be sure to choose "Patient Acquisition Marketing: Overcoming the Roadblocks" for your pre-conference strategy session. If you've already registered, reach out to HMPS to get it added to your registration! https://bit.ly/49fxu4a

Want to create a targeted Direct-to-Consumer (DTC) and Healthcare Provider (HCP) #marketingstrategy but unsure where to start? We’ve got you covered! ?? We break down the process into 5 simple steps: 1?? How to identify your patient population by leveraging specific conditions, procedures, tests, and prescriptions aligned with your brand's indications. 2?? Explore high-value providers and their affiliations to better understand your #HCP audience and develop relevant messaging strategies. 3?? Analyze #prescription trends to uncover opportunities and gaps in the market for your brand. 4?? Size your patient and HCP populations to make informed decisions about your marketing channels. 5?? Create privacy-safe audiences and distribute them across various channels to reach your target audience effectively. Ready to elevate your marketing strategy with data-driven insights? Let us help you create smarter media plans based on the right data. ?? Learn more in the link below! #PurpleLab #DataDrivenMarketing

‘Converse’ with your target healthcare professionals and patients! ?? Introducing Healthcare PersonaBot, the AI-powered tool designed to bring healthcare segmentations to life. ? ???Imagine uncovering deep insights into your segments' attitudes and behaviours, asking questions, and getting feedback on communications – all through AI-powered conversations. Watch the video to see how Healthcare PersonaBot can unlock the full potential of your healthcare segmentation! #PersonaBot #IpsosHiAi #Segmentation