BeyondSKU的动态

EPG Specialty Information Introduces Dynamic Intelligence Service to the Adult Beverage Industry Be sure to check out the full press release below introducing our new game-changing offering, the Trends & Insights database: #beverageindustry #beverage #datatransformation #dataanalytics #trendingtopics #2024success #2024trends

The results of a Nielsen study demonstrate Terraboost's effectiveness in achieving positive outcomes for CPG beverage products. Throughout a campaign for a beverage product in supermarkets across the U.S., Terraboost wellness billboards significantly heightened awareness and boosted sales. Learn more at https://lnkd.in/gp7vFAkU #retailmedia #cpgmarketing #cpgbrands #oohadvertising #advertisingcampaign

“Think about yourself as part of an ecosystem,” says Jesse McMullin, LPK’s Chief Growth Officer and an expert in CPG strategy, with experience leading seed-to-shelf journeys for brands across functional food & beverage. “Your brand is working in concert with suppliers, manufacturers, distributors and retailers—all of whom have different interests. And that’s all before your product even makes it in front of a consumer who’s shopping.” Read more: https://okt.to/8Y0lok #foodandbev #cpgstrategy #consumerstrategy #customerstrategy #cpgsuccess

Why does the subconscious translate to sales? Discover how our groundbreaking research can predict future brand performance: https://lnkd.in/ehjXP8Gu #TheBev50 #BeverageBrands #FutureBrandPerformance #MarketResearch #BrandPrediction #BrandInnovation #ConsumerTrends #IndustryInsights #BrandStrategy #MarketAnalysis Nutrabolt National Beverage Corp. The Coca-Cola Company PepsiCo

Delighted to say that Captain Morgan (GB's number 1 rum brand) and Pepsi MAX (most popular zero-sugar cola) are live with our new GB partnership and premixed drink which is available to retailers from today and will be on shelves for consumers in the coming weeks. ? The new premixed drink perfectly balances the deliciously smooth flavours of Captain Morgan Original Spiced Gold with the bold flavour of Pepsi MAX to deliver one epic taste.? ? Two great brands joining forces to create a new RTD with epic taste credentials that’s available now! Watch this space. ? The new partnership between Diageo and PepsiCo follows the news that the premixed / ready to drink (RTD) category in GB is the fastest-growing segment within the total beverage alcohol market experiencing +25% growth. Diageo’s research shows that 81% of consumers agree that they are more likely to purchase a premixed drink when it is mixed with a branded mixer, providing ample headroom for continued growth as Captain Morgan and Pepsi MAX begin to scale in the category. ? Drink responsibly. DRINKiQ.com ? #TwoGreatsforOneEpicTaste ? 1 CGA & NIELSEN (Total trade) data 29.01.23-27.01.24 2 Nielsen Scantrack, Total Coverage GB Retail, Value YTD August 2024 3?NielsenIQ, Scantrack, value sales growth, 53we 29/06/24 Total coverage. Nielsen Total Cov - Calendar Year 2020-2023 RTD value % Growth. 4?Internal Consumer Research. April 2024. UK. Base: 900 consumers (LPA+)

Don't make the mistake of ignoring your customers’ needs: https://okt.to/V0bBNo “Think about yourself as part of an ecosystem,” says Jesse McMullin, LPK’s Chief Growth Officer and an expert in CPG strategy, with experience leading seed-to-shelf journeys for brands across functional food & beverage. “Your brand is working in concert with suppliers, manufacturers, distributors and retailers—all of whom have different interests. And that’s all before your product even makes it in front of a consumer who’s shopping.” Read more: https://okt.to/YpmjkD #functionalbeverage #bevtrends #cpg #brandgrowth

Don't make the mistake of ignoring your customers’ needs: https://okt.to/nVCwGX “Think about yourself as part of an ecosystem,” says Jesse McMullin, LPK’s Chief Growth Officer and an expert in CPG strategy, with experience leading seed-to-shelf journeys for brands across functional food & beverage. “Your brand is working in concert with suppliers, manufacturers, distributors and retailers—all of whom have different interests. And that’s all before your product even makes it in front of a consumer who’s shopping.” Read more: https://okt.to/TEHDuZ #functionalbeverage #bevtrends #cpg #brandgrowth

Check out Circana's 29th annual New Product Pacesetters to learn about the top 100 CPG product launches - across food, beverage, and nonfood. Uncover winning strategies and innovation that led to consumer's favorite products. Watch the On-Demand Webinar here: https://lnkd.in/g4JUBK29

Breaking into the US food and beverage market? Having a solid market entry plan is crucial for making a successful debut. It's not just about having a great product; it's about knowing how to position it, where to launch, and how to connect with your target audience. Our latest article provides actionable insights and expert tips on crafting a strategic plan that sets you up for success. Ready to get started? Read this article for actionable strategies: https://bit.ly/4dTdS8V To learn more about how we can help your brands, contact us at www.savvy-palate.com #MarketEntry #FoodAndBeverage #BusinessStrategy #SavvyPalate #USMarket #BrandSuccess #food #beverage #consulting #foodbroker #healthyfoods #consumers #hispanic #retailindustry #shopperloyalty #supermarketnews #retailnews #customerexperience #retailtrends

Functional beverage is the fastest-growing category in grocery—but it’s also the least forgiving. “In a category as crowded and volatile as functional beverage, you’ll quickly see that the competitive forces are extraordinarily intense,” says LPK’s Chief Growth Officer, Jesse McMullin, a multi-hyphenate in functional beverage who has led the development and branding of over 140 on-shelf CPG products in his career. “The key to understanding these forces—and to maintaining a competitive advantage—lies in being self-aware about your brand and your business dependencies.” In our latest piece on lpk.com, McMullin gives guidance on navigating the complexities from seed to shelf: https://okt.to/XF0rTx #functionalbeverage #bevtrends #cpg #brandgrowth