We are excited to share our first video episode and the official launch of our YouTube channel ?? In this episode, Celia Collins, Vice President of Media at Publicis Groupe Africa, joins us to discuss the year ahead in Out of Home (OOH). Celia shares critical thought starters on how to shift the approach to media planning, with a sharper focus on what truly matters to clients—Return on Ad Spend (ROAS). We explore key areas for improvement, the evolution of OOH strategies, and practical ideas for maximising impact in 2025. ?? Watch on YouTube: https://lnkd.in/gasN8zuu ?? Listen on Spotify: https://lnkd.in/g78PMbJw ?? Listen on Apple Podcasts: https://lnkd.in/dwbJwN3n Kirsty Carlson Livia Brown Nalesa Media
Head of Integrated Media Operations | IAB Research & Measurement Council Member
6 天前Loved this episode ???? we are all having that aha moment ??