Beverage Trade Network的动态

Transcript

From our side as a wine Silvermania, together with my colleagues, their companies with which we are working, we agree that communication must align with the preferences of new consumer in order to attract the new, the new generation. Like highlighting pleasure, taste the relaxation and trying to move away a bit from the classy image and traditionally it was in and instead highlight the enjoyment. Relaxation, social connection that wine can foster in the more than that, we are investing very much in video through which we educate and we give simple rules and simple references points in order to choose a wine to drink a wine. Make it simple, but enjoying watching the information and make them more relaxed when in the moment when they choose a wine. Or maybe they might choose a wine instead of a beer or a spirit, because we should not forget that wine is the perfect drink for the conversation, stronger than beer but lighter than spirits, so might be a good option. And we are attracting new consumers through the communication adapted for them.