Beth Perro-Jarvis的动态

Congratulations to Miami University and Miami University Farmer School of Business alumni Adam Hirsen (MU '05 in Accounting and Business Legal Studies) and Matt Gibbs (MU '05 in Marketing), Co-Founders of UPshow, the leading on-premise engagement platform with two distinct product lines, UPshow CONNECT and UPshow SHIFT. Earlier this month, New York-based EverPass Media, a leading media platform for distribution of premium live sports and entertainment content to commercial businesses, announced it acquired UPshow for an undisclosed price. EverPass Media is backed by the National Football League (NFL) and RedBird Capital Partners and created specifically for commercial businesses. Additionally, TKO Group Holdings, the parent company of Ultimate Fighting Championship (UFC) and WWE, has made a strategic investment in EverPass, further strengthening its position and resources. According to reports, this acquisition accelerates EverPass’ business model by "... integrating UPshow's essential streaming, consumer engagement, and performance marketing capabilities into its IP-based content library, creating a comprehensive media platform for commercial businesses." Chicago-based UPshow works with some of the top enterprise and restaurant brands in the U.S., including Buffalo Wild Wings, Dave & Buster's Inc., Crunch Fitness, Twin Peaks Restaurants, and more, to curate an ultimate customer and employee experience with more efficient content. Founded in 2015, the company reaches audiences through more than 50,000 screens in businesses worldwide. UPshow appeared on the Altman Institute’s inaugural 2023 RedHawk50 list of the fastest growing Miamian-founded or -led private companies in the world (at #44) and has been named to Inc. Magazine's Inc. 5000 list of the fastest-growing private companies in America for the past five consecutive years (No. 3,329 in 2023, No. 2,874 in 2022, No. 1,329 in 2021, No. 816 in 2020, and No. 174 in 2019). For more information about UPshow's acquisition, visit https://lnkd.in/g_zETQdR. #LoveandHonor #BeyondReady #Inc5000 #MarTech #Media #InformationServices Miami University Alumni Association

#HoYoverse and #McDonald’s announced a new collaboration in the US that will deliver two limited-edition products for lovers of the popular game #GenshinImpact. #GenshinImpact is a free-to-play #open-world adventure #role-playing game (#RPG) that has players explore the world of Teyvat as the “Traveler” whose goal is to discover the fate of their lost sibling. The Genshin Impact x McDonald’s limited-time menu items are only available through the McDonald’s app and will give customers the chance to earn unique in-game rewards including Primogems, Golden Apple Pastry, a special Wind Glider, an exclusive name card and more. #Gaming is one of the few fandoms many brands were brave enough to tap into, maybe because of how #mainstream gaming has become. And the average gamer is ageing. But it depends on the game (and there is more than just video games….really looking for someone to truly tap into tabletop games & Monopoly in a big way). Is the #GenshinImpact collab an awesome idea? Of course it is. Would it be as great as #anime campaign? I surely hope so. I have written about #fandoms before, but here is some fresh(er) stats: ?? 64% of global fans say their #fandom is a defining part of their identity ??More than half of fans say that any brand can get involved with fandoms as long as they make an effort to understand the fandoms ??1 in 2 of fans say they can tell if a brand is being authentic Fans are for life… Average length of fan engagement: ?? Music fans: 16.6 years ?? Sci-fi and fantasy fans: 11.2 years ? Sports fans: 12.4 years ?? Streetwear and sneaker fans: 8.7 years ?? Video game fans: 12.4 years Source: Amazon Ads custom research with Crowd DNA. Anatomy of Hype. Fielded Sep 2022 to Feb 2023. Data reflects AU, BR, CA, DE, ES, FR, IT, JP, MX, SK, UK, and US aggregated. Total n=12,000. Per country n=1,000. If brands want to connect with fans and understand them as people-first, fandoms is the right way to go. https://lnkd.in/gqjTijFt #fandom #gaming #McDonalds #thegenshinimpact #culture #insights

According to System1, this year's #superbowlads were the worst ever, provocative, averaging 2.7 stars, down from 2023's 2.9 star average (but above the 2.3 star average for all US ads).?You probably want to do better when dropping $7MM for 30 seconds. Even though the big game just happened, we know it is never soon to start planning, so we have a special offer for all Super Bowl advertisers and their agencies - we are looking at you Apartments.com / Homes.com and RPA, #bassproshop, BetMGM and Highdive, BMW of North America, LLC and Goodby Silverstein & Partners, Booking.com and Zulu Alpha Kilo Inc., Anomaly, FCB New York, CeraVe, Ogilvy, Molson Coors Beverage Company and Droga5, CrowdStrike, DoorDash and Wieden + Kennedy, ?p?n?onated, Dunkin' and Artists Equity,E*TRADE from Morgan Stanley and 72andSunny, E.L.F. BEAUTY, SHADOW, Etsy and Orchard, FanDuel, Google, #hellmannsmayo / VML, Kawasaki Motors Corp., U.S.A., #kia, David&Goliath, Lindt & Sprüngli, Grey, @m&m's, BBDO New York, #michelob_ultra, Microsoft and PANAY FILMS, INC., #mtndew, #nerds and Digitas North America, National Football League (NFL) (and are just getting started, see the comments) - if you use MilkOS for your next Super Bowl spot and do not beat your score for this year and beat the average for all advertisers we will charge you nothing for 2 years! What was your favorite #superbowlads and why?

Gamescom is upon us ?? glad to be back and moderate this key roundtable about "Game Discovery" together with a terrific panel of experts. Join us and participate - we're going to dive into lots of practical knowledge on how to do things, discuss, debate and share our daring opinions about what's missing, which trends to follow and what is the future of game discovery. From finding your key discovery hooks early, to developing strategies for marketing and community while utilizing a planning framework, all through researching & trying new tools, harnessing data, thinking outside the box, and developing a growth mindset. Come and ask these seasoned experts and myself everything you wanted to know. Erik Peterson - Biz Dev @ Steam Benoit Clerc - Head of Publishing @ Nacon (Robocop, Terminator, Greedfall 2) Charlotte Cook - Global Commercial @ Team 17 (Hell Let Loose, Overcooked! 2, Golf with Friends) Jeremy Fielding - Head of Community @ Stunlock Studios (V Rising) Gregory Queste - CEO @ Trailsparker and veteran brand marketing Tuesday 20.8 - 3pm - at Stage 13 More details: https://lnkd.in/dsgwJQZH

We’re looking forward to seeing everyone at MAD//FEST next week – drop by the Pearlfinders New Business Hub (by the AI + Emerging Tech stage) to supercharge your outreach and get the most from attending. If there are brands or decision-makers you’re hoping to connect with, let us know. We have exclusive insights and data on all the brands that will be there, from Abel & Cole and Activision Blizzard to Yoox Net-a-Porter and Zoopla. Marketing teams with a combined media spend of over ￡5.8bn, including ￡1.2bn in social spend, according to the latest Nielsen data on our platform. Pearlfinders | The Sales Intelligence Platform is the only place you will find each brand’s forward-looking challenges and objectives, their media and social spend, their people and purpose strategy, key partnerships, relevant budget-holders and people moves – all in one place.??

Haven't you heard? Something big is coming, and we can't wait to share it with you! We've been working tirelessly behind the scenes to bring you an unparalleled marketing experience. The countdown begins... Stay tuned for a game-changing reveal that will literally change the game! Can you guess what's coming? #launchingsoon #bigreveal #marketingagency #cfmarketing #comingsoon #gamechanger #marketingrevolution #somethingbig #countdown #staytuned launching soon, big reveal

???? Behind every #SuperBowl is a logistical feat! This year's game day delivered not just excitement but also a record 123.4 million viewers and massive food shipments. ?? ?? How does your brand navigate the complexities of event-driven #logistics? ?? Can big events like the Super Bowl redefine your marketing approach? Dive deeper into the strategy behind America's biggest game day. Link to article in the comments below. ???? #LogisticsNews #MarketingStrategy #BrandImpact

Was juice worth the squeeze? Kicking off spooky week with a closer look, but not too close, if you know what I mean, at the one and only Beetlejuice. ?? Over the past month we have seen one collab launch after another. At some point most of us have wondered - does aligning your brand with this gross but fantastic character work? ?? At System1 we have an incredible 'Test Your Innovation' tool where we can pre-test innovations (that's right, not just your Ads) based on emotion, share trading and speed. And, for the record, an incredibly fun survey to take, a bit like shark tank. ?? What ghost had the most? You'll need to trick or treat to find out (RE click this link to our blog) https://lnkd.in/gB3ZpDtY I share #Marketing & #Advertising musings; follow for more (and yes we plan to do Wicked.) Jon Evans Andrew Tindall Genevieve Norris Jess M. Freddie Laughton Colin Jenkinson Bruce Bickerton Melissa Rosenthal The Coca-Cola Company Mondelēz International System1 Warner Bros. Entertainment

Did you miss GroundTruth CRO, Rosie O'Meara, at ADWEEK's CommerceWeek last week? We have you covered! Read the full recap and all the exciting growth opportunities #CTV offers in our newest blog! Click the link in our comments! ?? #adstrategy #connectedtv #performancemarketing #mediastrategy

The transformation of the media sector is in full effect. While challenging, several trends such as influencer-led advertising or esports create opportunities in the M&A market. How do these trends impact the deal environment in this industry? What is the current status of the market and how will it evolve? ?? In MediaTalk, you’ll read how high interest rates, political uncertainty and valuation gaps have led many to shift from large-cap deals to smaller, more manageable mid-market transactions. ?? Download the report and discover emerging opportunities this year: https://okt.to/fpzOIC #MergersandAquisitions #MediaTalk #Media