Berghaus Ltd的动态

What does the outdoor industry retail landscape look like in a post-pandemic world? Unpack the latest trends. #outdoorindustry #retailtrends

We need to talk about how terrible sponsored apparel and experiences are at races ?? Every major race is backed by the biggest brands with the most money. But somehow, their apparel and activations are always the least exciting part. It’s always the smaller brands, not actually attached to the race, putting on the coolest events. Take the New York Marathon for example. New Balance was the main sponsor, yet the most interesting experiences weren’t at the main event. Brands like Bandit, Endorphins, Runna, and Tracksmith were hosting their own pop-ups, apparel drops, and group runs that were way more engaging. It’s crazy that these brands with a fraction of the budget are the ones actually creating memorable moments. And it shows the industry is shifting… Where authentic, community driven activations resonate more than cookie cutter sponsorships. The big sponsors might have the money, but the smaller brands? They’re winning the culture. #run #race #marathon #triathlon #running #runner #newyorkmarathon #nymarathon #newbalance #bandit #endorphins #runna #tracksmith #apparel #activation #brandmarketing #growthmarketing #marketing #branding #performancemarketing #community

100 days until #Paris2024! ?????? What does 100 days to go mean for EGD? With 7 clients and 22 programmes for the Summer Olympic Games, the countdown is on!! -?Production is in full swing as our suppliers produce staff uniforms for Olympic Sponsors, merchandise + gifts, event materials for onsite activations, and printed collateral--including items with braille ? -?The Paris warehouse is fully operational ? -? Paperwork is being prepared to manage international shipments for inbound goods into France ? -? Shipments are arriving daily, inventoried and organized using our custom inventory system. This system will allow each client to receive live warehouse inventory reports throughout The Games ? -? Dedicated space for each client is being organized and prepared to pick-and-pack customized event kits (watch this space for kitting updates as we grow closer to the 2024 Summer Olympic Games) #RoadToParis2024 #olympics #OlympicSponsors #eventmerchandise #eventgoods #swag?#CorporateMerchandise #EGDclient #EventsIndustry #EventMerchandising #globalevents #brandedmerch #brandedmerchandise #merchandise #CustomizedMerchandise #Sports #SportsBiz #EventLogistics #EventOperations #Operations #Logistics #eventgoods #swag #Sponsorship #OfficialSponsors #Partners #SportSponsorship

We are thrilled to announce that Logo Brands has partnered with HONAV USA, the exclusive provider of Olympic pins, to bring an incredible lineup of FIFA and Olympics products to market! This partnership will introduce over 500 product lines, including drinkware, outdoor furniture, chairs, blankets, and exclusive Olympic pins. Our joint product portfolio will cater to the Milan Cortina Winter Games 2026, FIFA World Cup 2026, and Los Angeles Summer Olympics 2028.? ? Our products will be available through major retailers like Fanatics, Walmart, Target, Dick’s Sporting Goods, specialty stores, and our e-commerce site. This partnership enhances the fan experience by making our merchandise more accessible globally! Learn more in our Press Release: https://lnkd.in/eUQT44iP #Olympics #SportsNews #WorldCup #RetailMerchandise #ConsumerGoods #HONAVUSA #FIFA #Olympics #Partnership #GlobalEvents

Don't leave your event strategy to chance! Without a plan to draw crowds to your booth, how will your brand stand out? Discover how we partnered with TASCO MTB, a SoCal apparel brand, using brand ambassadors to build community and buzz at events. #EventMarketing #BrandAmbassadors

Over the past several months, Ahead has collaborated with TGL presented by SoFi — the groundbreaking new golf league merging advanced technology with top PGA TOUR talent that kicks off tonight — to create a?diverse selection of hat styles.?This new collection features a variety of logo ornamentation techniques for each team and is now available on Ahead’s retail site,?www.aheadusashop.com. Through Ahead’s partnership with TGL, golf clubs nationwide can also customize and co-brand headwear with TGL team logos alongside their own club branding, offering these exclusive items in their shops. Additionally, Ahead and TGL-branded merchandise is available at select PGA TOUR Superstore locations across the country.

In the Spirit of the Olympics, Mercedes-Benz uses Frontify to access brand assets seamlessly. Check out our latest customer story to learn how the company is driving asset distribution at scale while ensuring brand consistency. https://lnkd.in/e4Qcj__U #Brand Frontify #olympics Simone Biles #brandguidelines #DAM #Olympics Let's chat if you want to learn more!

【Decathlon and Mulliez family, one of the world’s largest sporting equipment chains. 】 In 1976, Michel Leclercq founded Decathlon with a single sporting store in Lille, France. It sold equipment for several sports rather than just one, bringing disruptive ideas to the sporting retail industry. Meanwhile, his cousin Gérard Mulliez had already made waves with the Auchan department store founded in Roubaix in 1961, which continues to thrive today under the auspices of the Association Familiale Mulliez. With a remarkable US$37 billion wealth shared among approximately 700 members of the Mulliez family, their influence in the retail sector is undeniable. The Mulliez and Leclercq families hold a 40% stake in Decathlon respectively, which impressively generates over US$13 billion in sales annually across 1,400 stores in 47 countries or regions. Today, the legacy continues with Olivier Leclercq, Michel’s son, who plays a pivotal leadership role within Decathlon and its subsidiaries. Now, he ventures into the hospitality and real estate sectors in the U.S. The story of Decathlon is not just about retail. It’s about family: how their family due their succession and entrepreneurship. How do you think the Mulliez family can manage its growing fortune and share it with more than 700?family members? Source: https://lnkd.in/gwX4eM9P Photo Source: Decathlon #CUHK #CUHKCFB #FamilyBusiness #FamilyOffice #Decathlon #MulliezFamily Decathlon International

This a serious thing to be think of. Decathlon has put forward a thoughtful opportunity for people like us to give a second life to our beloved sport equipment. This new move will make others think about their sport equipment and its life. The most interesting part is, we can buy it back!. Really appreciate Decathlon for bringing up these kinda schemes that gives each one of them a turn for not to waste our sport gears or equipments. Decathlon uses human psychology for marketing. That is launching different schemes that will make people think ‘okay this has more benefits than buying something new’. That’s a great move ??. I have a bicycle that was let behind without riding it for a decade. The For a few years i kept it in my room itself with my books and other crafts. Later on, 2 months back my mom took it outside and said to me “Let’s fix your bicycle and you can ride it or let other’s ride it! ”. Yeah what she said is right. But I didn’t get any time to take it to mechanic and fix it. Still my bicycle is here undergoing rust. So while seeing this ad from AMV BBDO i can directly relate myself. You might find this ad hilarious but this speaks with the intense carelessness of our people who puts their sports equipments aside without using it. Actually a second life is needed for these things. This is such an awesome concept from AMV BBDO. Capturing the sadness of these things and saying it out loud with more confidence to bring back it to life. Kudos to the team ???? #amvbbdo #decathlon #sportequipment #marketingstrategy

We consider brand to be a team sport. Therefore, you need a trustworthy group of supporters at your back to win BIG. That’s why we’ve collated our take on the biggest trends we spotted in the outdoors and sporting goods industry at ISPO Munich 2024. If you want to be a key player in this industry, staying on top of the latest news is critical. Stay alert. Stay informed. Stay relevant. . . #ISPO2024 #ISPOWinter #ISPOMunich #KISKAEvent #ApparelDesign #BusinessTrends #DesignTrends #TrendReport #SportingGoods