Beers With Friends ??的动态

Sitting here on a sunny Sunday, I can't help but feel grateful for where I am and excited about where I'm headed. ?? People often admire the success of giants like Amazon, Nike, and Apple, but it's important to remember that these companies didn't become industry leaders overnight. It took years of hard work and dedication. In another 10-15-20-30 years, we'll see a new set of hyper-successful companies, and the ones that will stand out are those that are currently in their infancy stages. NOM Media is one of those companies. Four years in, and we're on a journey similar to that of VaynerMedia, Wieden + Kennedy, or Ogilvy. These marketing/advertising giants didn't achieve their success overnight, and neither will we. But we're determined to get there. Sundays are for dreaming and manifesting, so we can hit the ground running Monday through Friday. So here's to NOM Media's journey to becoming the largest black-owned marketing/advertising group in New York, then the East Coast, then the nation, and eventually the world. And here's to all the companies out there putting in the work to reach their heights. It's literally just the beginning. ???? #NOMMedia #Marketing #Advertising #Growth #Manifestation #Success

Ohhhhhh, so you think you're as smart as a hamburger? How recognizable is your brand? How much time do you spend optimizing and customizing your product, instead of standardizing it and marketing it to the audiences with all the loyalty and all the numbers - the mainstream. How strong is the bond of trust between your brand and your audience? How impervious are you to cost-cutting competitors? Hmmmm, turns out that hamburger is smarter than most of us. I build brands investors love (and yes, I worked on McDonald's brand for 4 years - not to mention Budweiser, Mr. Clean, Saab, Lancome and a host of other global powerhouses). My passion is helping entrepreneurs cross the chasm from early adopters (who love products) to the mainstream (who love brands). Want to know more. Drop me a line. We'll go for a Big Mac and chat. #brandstrategy #brandbuilding #brandsinvestorslove #businessstrategy

?? Fellow marketing mavens! ?? In this ever-evolving world of relentless competition and emerging strategies, we're not just marketing managers, but the MAGICIANS of the business world, creating art by seamlessly bridging the gap between consumers and brands. ???? We're the unsung heroes, tirelessly crafting messages that resonate, creating experiences that matter, and building relationships that last. ???? The pressure is on, but so is our power – the power to influence, to inspire, and invoke change. ????? That's why our daily grind matters. That’s why every campaign we execute, every ad we draft, and every connection we foster can make all the difference. ??? Stand tall, fellow marketing maestros, for we are not just shaping brands; we're shaping the world! ???? #MarketingMagic #EverydayHeroes #ChangeMakers #BrandBuilders

At Brandweek, our team heard from dozens of F500 CMOs whose teams are investing heavily into “brand experiences,” but no one’s talking about the real problem… Traditional “brand experiences” don’t scale. I get it. It sounds amazing in theory. You go to a music festival, set up a booth, and maybe get 1,000 people to visit. Great, you interacted with them, gave away some cool stuff, maybe even sparked a few social posts. But then what? The moment is gone. You’ve touched a tiny fraction of your audience, and that’s it. Other brands try juggling multiple big-name partners to try and hit scale. Logistical and resource-intensive nightmare. What if instead, you had one partner delivering millions of micro-experiences for your brand? We create organic conversation at the table. We drive organic earned social. We drive digital engagement. We drive people to remember to keep the slip. We cross the chasm between real-life conversations to social and digital all in one swoop, touching every stage of the funnel. OpenFortune ?? is one of the only companies that truly does experiential at scale.

In a world where brands must act like creators to fight for consumer attention, the advertising & social media landscape has never been more segmented. This event, bringing together VaynerX, its clients and Google, will provide an exclusive chance to connect, strategize, and strengthen its collective partnership to hear from leaders who are breaking through the noise. Because in today’s ever-changing landscape, the most successful brands understand what it means to day trade attention by putting social at the center to build brand, drive business results and beat out the competition.

The Kendrick vs. Drake beef stole the Internet, and smart brands joined the convo...the right way! ?? When pop culture explodes ?? with moments like Kendrick vs. Drake, brands can find golden opportunities to get noticed. But it’s all about being tasteful—there’s no need to pick sides or give an uninformed opinion. ????♀? Merriam-Webster nailed it by tweeting the definition of "diss," cleverly joining the conversation without taking sides. Imagine if popcorn brands had tweeted about popping popcorn while waiting for the next diss track! And think about how Nissin Ramen missed out—they could have made a witty tweet or reel playing on the word "beef." A big part of social is listening and joining in on convos in a smart way to not only get attention but showcase your brand's personality. What do you think—should brands get involved in such trends? #KendrickvsDrake #RapBeef #Kendrickvsdrakediss #Sociallistening #NewsJacking #SocialMediaTrends #PopCultureMoments

Apologies for the offensive title, but it feels accurate. The way we talk about culture is w*nky. And when you talk about it differently, you get punched in the face. Our creative partner, Carl Moggridge, explains why. https://lnkd.in/gDtDCkp2 #Culture #Opinion #Advertising

If you are attending Brandweek check out this session on sonic strategy and the impact it can have. #musicmatters #brandstrategy #marketingstrategy

Crafting the right sonic strategy can drive real impact. At this year’s Brandweek, our President and CMO, Bryan Biniak, will share insights on the role of music in performance marketing. Joined by Zambezi CCO Gavin Lester, Bryan will explore how music not only resonates with audiences but also creates economic efficiency for brands. You’ll also get a preview of findings from Songtradr’s ‘Music of Sportswear’ report, revealing how brands like Under Armour are using music to shape targeted, memorable advertising experiences. It’s a conversation you won’t want to miss—explore more here: https://lnkd.in/eHHXdzZk

Here is how YOUR brand could build a community as powerful as Red Bull's! Red Bull didn't just build a brand; they built entire communities around adventure, extreme sports, and lifestyle. They transformed loyal customers into passionate advocates by: Creating experiences Fostering engagement Establishing a culture that went far beyond their product. Now, imagine translating that success to YOUR business. You can do that now by joining the beta group for Community Launchpad! I just finished a deep dive case study on how Red Bull’s communities have fueled brand loyalty, engagement, and massive growth — and it’s full of insights on building communities that drive brand advocacy and engagement. ?? ?? Key takeaways for your brand: Build communities that resonate beyond your product Engage audiences with shared interests and a strong mission Establish brand loyalty that grows with every interaction Download the full case study to see Red Bull’s blueprint and learn how you can bring similar energy to your business community. Ready to energize your brand’s community? Make sure we're connected then comment "community".