There's a lot of talk about the state of Gen Z mentally, emotionally and professionally. Certainly, there's good evidence that this generation may not be prepared...or even suited...for corporate jobs. Consider the stat that Mike Kostyo shared in his #fridayfive last week, that 26% of Gen Z applicants bring their parents to job interviews. Of, that over 50% have trouble making eye-contact with interviewers.
It's true, those stats are concerning. Balance those, however, with this article from The Wall Street Journal with plenty of supporting evidence that Gen Z is turning into a toolbelt generation - https://lnkd.in/ew-vcRQx. There's plenty of evidence that Gen Z is turning to technical careers for a host of reasons, and promoting those choices on social media which may simply serve to spur an even greater surge in vocational school applications.
From a food point of view, why does this matter. While it's hard to say specifically how this type of a professional shift may impact consumer needs and demands specific to foodservice, there will undoubtedly be changes. Consider how working hours will change if a greater share of this generation is employed in the trades...or how incomes and income growth will shift. These careers may change the type of solutions required including shifting convenience, at home solutions, and daypart availability.
Often, trends we read about may seem disconnected from the food industry but, inevitably, shifts well beyond flavors, ingredients, cuisines and formats will ultimately drive trends in these areas. At Menu Matters LLC, we're here to help clients connect all of these dots to be better prepared for changes in the short and long-term.
#innovation #genz #trends2024 #consumerbehavior #consumerinsights #foodandbeverageindustry #foodservice #trades
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