Beanstalk - Brand Extension Licensing Agency的动态

?? Embracing Digital: The Future of Racing Series Growth ????? I recently came across an insightful article by Racer Media & Marketing, Inc. Marshall Pruett that delves into how IMSA and IndyCar have successfully expanded their audiences in 2024 through strategic digital initiatives. As someone passionate about the intersection of sports and digital marketing, I couldn’t agree more with the points highlighted. ?? Television vs. Digital Platforms While traditional TV remains crucial for reaching broad audiences, the passive nature of broadcasts limits direct engagement. IMSA and IndyCar have brilliantly leveraged their digital platforms to create a more interactive and controlled relationship with their fans. By owning their content on social media and online video platforms, they've unlocked unprecedented opportunities to connect and engage in real-time. ?? Strategic Social Media Use From Instagram and TikTok to Facebook and X, both series have mastered the art of deploying engaging photo and short-form video content tailored to their unique racing styles and fan demographics. This targeted approach not only amplifies their reach but also fosters a deeper connection with their audience. ?? YouTube Dominance YouTube has been a game-changer. With behind-the-scenes content, full race replays, and engaging docuseries like IMSA’s Win The Weekend, they’ve attracted millions of viewers globally. The decision to live-stream iconic races, such as the Mobil 1 Twelve Hours of Sebring, without prior promotion, was a bold move that paid off, significantly boosting their subscriber base. ?? Impressive Growth Metrics Under the leadership of Douglas O'Donnell, IMSA’s YouTube strategy has been nothing short of remarkable. Growing from 290k to 389k subscribers in less than a year is a testament to the power of well-executed digital strategies. This growth not only expands their global footprint but also sets a benchmark for other sports series to follow. ?? Looking Ahead As we move into 2025 and beyond, the success of IMSA and IndyCar underscores the importance of embracing digital tactics in sports marketing. It’s exciting to see how these strategies will continue to evolve and drive the racing world forward. Kudos to IMSA - International Motor Sports Association and INDYCAR for leading the way and demonstrating that with the right digital approach, the possibilities are endless! ???? Digital Ignite #DigitalMarketing #SportsMarketing #IMSA #IndyCar #YouTubeStrategy #SocialMedia #FanEngagement #SportsGrowth #DigitalTransformation

What happened to Group Black, the startup that rode the #DEI wave 3 years ago with a target to funnel $500 million in ad dollars to Black-owned media? Fast forward to today, and a fraction of the money has materialized, a long line of executives has left, and its CEO is on leave. Lara O'Reilly and I talked to 23 former employees, publishers, and business partners as well as other industry watchers to figure out what happened and what might come next. Read our piece in Business Insider: https://lnkd.in/enipX-4k?

The way young generations interact with brands is evolving..and fast! ?? Gen Z and other emerging generations such as Gen Alpha are more critical and savvy than ever, so how do brands stay relevant? Our CEO Jay Richards was welcomed to Golden Drum International Festival of Creativity and spoke about mitigating the risks of being cancelled in an age where social media can be hard to navigate. ?? Attendees learned how to avoid these pitfalls and gained the tools to connect meaningfully with the next generation of consumers. Golden Drum International Festival of Creativity brings together creative, marketing and advertising professional communities in Europe to celebrate the ideas, creative teams and individuals within the industry. #GenZ #GenAlpha #Insights #Brands #Business #SocialMedia

Celebrate the spirit of freedom with Mediagraphy! On this Independence Day, let’s break free from limitations and take your brand to new heights. Together, we can craft a digital presence that truly represents your independence and innovation. ????? #IndependenceDay #DigitalFreedom #Mediagraphy #BrandGrowth #MarketingExcellence #CelebrateSuccess

Check out this amazing insight from RACV about the importance of leveraging relationships with partners to offer exclusive deals to their audience. ?? By working together towards a common goal of providing value to customers, both parties benefit. This way, customers and companies both get great benefits, like discounts and exclusive offers. Don't miss the full video with Hayden Phillip Hearse! ???? #letstalkloyalty #loyaltymarketing #loyaltyprograms #loyaltytv

?? Celebrating 4 fantastic years at 9 Pin Digital Media! Hear from our amazing team as they share their experiences and what makes this journey special. Here’s to creativity, collaboration, and many more milestones ahead! ??? #9PinAnniversary #TeamSpirit #CheersTo4Years #9pinn #digitalmarketing #4yearsof9pinn #9pinnturns4 #linkedinreels #linkedin #linkedinvideo Sayan Roy Vinit Kumar Mukul Garg Suman Pereira Tinku Kumar Talakanti Bhargavi

What's the future of #socialmedia? It's all being dished during ADWEEK's Social Media Week! I've loved hearing from all the creative + business minds speaking so far, from Katherine Chan of Duolingo to DeAndre Brown. Here are a few takeaways from #SMW ??

Today’s an exciting day for Zexel! Our founders, Clara Herrera Santos and Valentin Veliz, are representing us at Creator Fest in London, connecting with the best in the creator economy. ??? Are you tired of the hassle of managing influencer payments? Endless spreadsheets and countless emails slowing you down? At Zexel, we’re here to change that. Our platform consolidates payments and automates invoicing, making the process seamless and efficient. If you're attending, stop by table 5 in the Partnership Zone to learn how Zexel Pay can streamline your influencer collaborations and help your business thrive. Let’s transform how you manage payments together! ??

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Heading to Cannes?? If you want to know more about a Cookieless future with High Attention Media oozing in Creativity then make sure to catch up with Mark Slade & Jon Hudson