Be A Bear | We Grow Audiences的动态

A few months back, Sarah Oloko started taking on this project of split testing some thumbnails for BET. Here’s what we’ve learnt so far: Thumbnails are so important, because it gives the viewer an immediate idea about what the video’s about, and helps them decide if they want to watch it. Through some testing we’ve done, using the split test feature on YouTube, we’ve found a few key facts that help us plan better thumbnails for BET: - High quality images that clearly show what the video is about, and the key talent, usually works well. - Facial expressions help elicit emotion and encourage viewers to click. - Zoom in: close up images work better, as 3 in 4 adults are watching YouTube on their mobile. - Consistent branding drives credibility, and makes it easier for a viewer to click on the video. Taking this into account, we increased the click through rate of this clip by over 50% #channelmanagement #YouTube #SocialManagement #dataanalytics https://lnkd.in/eCAJ3-Bg

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