Bazaarvoice的动态

Not just “Ratings and Reviews” - User Generated Content (UGC) is so much more; experiential, authentic and data rich.

Exciting news for anyone interested in the future of e-commerce and consumer engagement! ?? BBC StoryWorks , in collaboration with Consumers International and Bazaarvoice, has just launched a fascinating mini-series called "Purchasing Power". As someone passionate about the evolving landscape of consumer-business interactions, I couldn't wait to share this with my network. ? "Consumer and Content Creator": This episode delves into the transformative impact of user-generated content on discovery, conversion, and brand loyalty. In today's digital age, this couldn't be more relevant! #PurchasingPower #ConsumerInsights #Ecommerce #BBCStoryWorks #Bazaarvoice #FutureOfCommerce Link here:

In today's #GildenbergOmnicomment Bryan Gildenberg draws on the highlights from his presentation at the Bazaarvoice Summit earlier this week - in the comments below is a link to the highlights of that conversation with Douglas C. Straton. Bryan highlights what he calls "The new CPM: The Content Penetration Model" - basically a way to think about reach from an effectiveness POV, not just a cost/efficiency one. 2 principles were important: 1) The "Current Assets" of content - thinking about your UGC as content that has a shelf-life and like any current asset how it flows is more important than how it's made 2) Fragmented distribution - thinking about the content ecosystem the way your commercial teams think about the fragmented/traditional trade in a market like Brazil or India - the partners, playbooks and performance metrics required to win that type of battle feel similar to the type of battle required to get the attributes of your brand identity effectively into the minds and hearts of content generators. Thanks to Keith Nealon, Zarina L Stanford and the rest of the Bazaarvoice team for the opportunity!

Presenting a captivating Amazon ad creative crafted for Avni to promote their product Lush Pads. In this 45-second video, we meticulously followed Amazon guidelines to showcase the product’s functionality, benefits, and features in an interactive manner. One distinctive element is the inclusion of the founder’s clip, strategically positioned on the side of the screen. This establishes a connection with the audience, fostering trust in the brand while sustaining viewer engagement throughout the ad. #hbf #halfbutfull #MyAvni #myavniperiodcare #lushpads #pads #hygiene #digitalmarketing #digitalmarketingservices #digitalcontent #digitalcontentmarketing #socialmediamarketing #socialmediacontent #d2c #directtoconsumer

What do you consider when you’re buying a product or a service? Is it the brand, the price, the reviews? ?? Introducing part one of our series Purchasing Powers produced by BBC StoryWorks: Brand. Tune in to hear Abi Awojobi, Brand Partnerships Director at Bazaarvoice, talk about how consumers rely on reviews and the opinions of others, including everyday shoppers and content creators, to make informed purchasing decisions. ?? Watch now: https://my.ugc.bz/tFHoJX #bazaarvoice #bbcstoryworks #purchasingpowers

Don't sell coffee... sell sleep. McDonald's just gets it! This ad speaks right to their audience. Convenience, a quick coffee fix, and a few more minutes of sleep. It’s all about knowing your customer and delivering what matters most. Simple, but genius. #motionla #marketing #ad #advertising #genius #creative #idea

Are Rating, Reviews, Sampling, and UGC the new path to consumer purchase? In today's market, consumers are looking beyond mere social content and flashy packaging. For the well-informed modern consumer, connecting with the brand and understanding peer perspectives are key before making purchase decisions. #ConsumerBehavior #MarketingTrends

Subscription-based positioning has transformed the way brands engage with consumers over the past decade. From beauty boxes to meal kits, and the booming rise of music and movie subscriptions, this model offers personalised, recurring services that enhance customer loyalty and convenience. By delivering consistent value and tailored experiences, brands are fostering deeper connections with their audiences. This shift has become a game-changer for industries, sparking innovation and redefining how we consume products and entertainment. We explore this and more successful brand elements in our upcoming book, where we explore the strategies that have shaped the most innovative and impactful brands of today. #SubscriptionModel #BrandStrategy #StartupLife #RecurringRevenue #CustomerLoyalty #DigitalMarketing #InfluencerMarketing #EntrepreneurLife #BrandGrowth #CustomerExperience #EcommerceTips #ProductInnovation #ContentCreation #CreatorEconomy #BusinessGrowth #MarketingTrends #OnlineBusiness #MusicIndustry #MovieIndustry #StreamingServices #SmallBusinessTips #CreativeEntrepreneur #BusinessStrategy

With U.S. consumers spending nearly seven hours a day watching video, brands are turning to holistic strategies across platforms to really drive results. The key? A cohesive, multi-channel approach that turns engagement into conversions. #VideoMarketing #OmnichannelStrategy #DigitalAdvertising

Throwback to Nostalgia in Advertising I still remember the Cadbury Dairy Milk ad from my childhood. It always made me smile. It’s fascinating how brands tell stories that truly connect with us. This ad really captures the joy of sharing moments and reminds us to cherish life’s simple pleasures.It brings back some warm, nostalgic memories from those early days. Key takeaways for marketers: 1. Emotional Storytelling: Stories that hit home stick with us. 2. Strong Visuals and Music: They create a memorable experience. 3. Know Your Audience: Understanding what resonates is essential. Who else remembers this ad? How do you think emotional marketing shapes consumer behavior? Let’s chat! #DigitalMarketing #BrandStorytelling #MarketingInsights